SEFA:
Southeast Food
Access Working
Group
Food
Deserts…
The causes of food insecurity include supermarket flight
from inner cities, transportation barriers, inundating inner
cities with fast food chains and food that is high in salt,
sugar, and fat.
Food insecurity contributes to growing rates of diabetes and
obesity – health concerns that rank high in inner city
communities like Bayview.
Bolen, E. and Hecht, K. (2003, January). Neighborhood Groceries: New Access to Healthy
Food in Low Income Communities. California Food Policy Advocates.
Food Insecurity in the U.S.
1. 1/6 are food insecure in US
2. Low Income people and people of color are
more likely to suffer from food insecurity
(hunger and obesity).
3. Food insecurity affects 35% of low income
households in the US
4. African American and Latino households face
food insecurity and hunger rates three times
as high as those of white households. (USDA)
CAM - Step 2
Define,Design and Do
Community Diagnosis
CPBR
Brown = packaged foods
Yellow = alcohol and cig.s
Blue = all other beverages
Purple = meat
Green = produce
Red = non-food products
CAM - Step 3: Analyze the Diagnosis
11 Store Diagrams Total Result
Products Sold in 11 Corner Stores in BVHP
Produ ce
2%
•
•
•
•
•
•
39% Packaged Foods
26% Alcohol & Cigarettes
17% All Other Beverages
13% Non-Food Products
3% Meat
2-5% Produce
Meat
3%
Non-Fo od Pro ducts
13%
Packag ed Foods
39%
All oth er Bevera ges
17%
Alcoho l & Cig arettes
26%
CAM - Step Three: Analyze CPBR (Diagnosis)
After performing our own surveys and diagrams of
11 corner stores on 3rd Street, we found that most
readily available products in BVHP are alcohol,
tobacco and junk foods.
(from PPT: LEJ 2004)
How It Works!
What the Retailer Has to do to Qualify as GN.
Stock Fresh Produce
A minimum of 10% of items in the establishment must be fresh produce, diverse (6
varieties)…encouraged to stock culturally appropriate, organic & locally grown.
Stock Healthy Foods
A minimum of 10% of items must be healthy foods (for example not K/N)
Participate in programs making Food Accessible and Affordable,
Food Stamps, WIC?
Limit Tobacco & Alcohol Advertising and Promotion & Sales
remove all outdoor ads and ads indoor near children (3 feet)
Adhere to all Laws regarding Illegal Transactions…
Adhere to Environmental Standards
and all existing policies and codes addressing loitering, cleanliness and safety.
How It Works!
What is in it for you? GN incentives
As a participating “Good Neighbor” establishment you may be eligible
for anyone – or all – of the following free incentives:
Energy efficient lighting, refrigeration, or appliances for your business
In store promotional programs
Advertising in the Bayview Newspaper
Branding as a “Good Neighbor Store” for your windows and doors
Training in produce handling and store display
Other incentives offered by city agencies such as storefront façade
improvement, products, rebates, etc
Improving food access for residents and workers who want healthy food
offered in BVHP community
The Partnership
LEJ (Literacy for Environmental Justice), Rainbow Food
Coop, SF Produce Mart, Veritable Vegetable, Food
Runners and …
The Good Neighbor Incentive Program
MEMORANDUM OF UNDERSTANDING
between
the Mayor’s Office of Economic Development,
the San Francisco Redevelopment Agency,
the Department of Public Health,
the SF Department of the Environment,
March 1, 2005-June 30, 2008
Super Save Pilot Partnership
December 19, 2003, LEJ Youth Envision launched the opening of
the Good Neighbor partnership with Super Save Grocery!
• Produce Sales: up from 1% to 15%
• Tobacco/Liquor sales down 10%
• Overall Sales up about 12%
• Only allows Tobacco ads behind the counter….up high!
Surfside Liquor Store
Challenges, and Lessons Learned: role of PH
Corner Store Conversions are:
• part of the solution….
• time and resource intensive…
• Community driven, CBPR for policy development,
building community relationships.
• Community involvement: outreach, taste testing,
cooking demo’s… (LEJ Youth)
• Have your systems in place
Best Practices Kit
Program Materials and Systems
•Merchant Agreement
•Merchant Outreach Brochure
•Marketing Materials: GN seal, poster, shopping bags
•Assessment and Incentive tracking tools.
•Compliance and Certification Plan
•GNAC: Good Neighbor Advisory Council
SEFA:
Southeast Food Access Working
Group
The goal of SEFA is to work collaboratively across city
and community agencies to ensure that healthy, fresh,
sustainable, and affordable produce is accessible to all
residents of the BVHP, utilizing existing venues and
supporting transformation and/or creation of new ones.
SEFA Members
Co chairs: SEHC director & WPM general manager
Community Based Partners
CCSF Partners
BVHP Farmer’s Market
BVHP Foundation
CPMC Bayview Child Health Center
Hunter’s Point Family
Literacy for Environmental Justice
Network for Elders
Quesada Gardens Initiative
Reachout for the Rainbow After School
SF Food Bank
SF Wholesale Produce Market
San Francisco Food Systems
Department of the Environment
Department of Public Health
Department of Public Works
Mayor’s Office of Community
Development
Mayor’s Office of Economic and
Workforce Development
San Francisco Redevelopment Agency
SEFA Activities
Looking at spectrum of issues across the food system including…
1. Nutrition education/Awareness Raising
2. Collaborate with cbo’s & urban ag projects,
3. FOCUS: Existing markets and new full
service market(s) by…
- Engaging key city agencies (MOEWD, SFRA, MOCD, DPH)
- Identifying need for a survey to
understand desires/needs of community.
(Summer 2007)
SEFA
Survey
Results
Respondents care about values associated with
workers rights and organic foods.
SEFA
SEFA
Survey
Survey Most residents buy their food outside of the
Results
•58% want a co-op market
•53% “most important” that foods be free of pesticides and chemicals and be
grown by local farmers who treat farm workers fairly.
Results neighborhood
(grocery sales leakage reached $38 million)
Lack of quality/freshness of food and safe pleasant
shopping atmosphere were cited as reasons why
residents don’t shop at existing stores.
While 55% preferred a large grocery store, 45%
preferred a couple of smaller stores in different
locations.
“new” Full Service Market
• MOEWD participated in SEFA meetings
• SEFA sounding board to MOEWD
–
–
–
–
Visited/contacted independent stores
Advocated to potential stores
Recommended Tesco, Fresh and Easy
Survey utilized and considered
• In December 2007, Fresh and Easy broke ground:
full service market in BVHP to open mid 2009.
• Met with two existing stores to discuss survey
findings and ways to address issues….
Future SEFA Work
• Nutrition Education/Awareness Raising
(collaborate with culinary institutes, train community cooks, cooking demo’s,
cook books, community kitchens….awareness campaigns…etc)
• Work with existing/new grocery stores
– Share Survey findings: FoodsCo, Supersave
– Market Watch
• Continue collaboration with SEFA member
projects doing urban edible gardening, GN,
• Leadership by Community (DOE)
Challenges, and Lessons Learned: role of PH
Full Service Market
New Market: TESCO-Fresh & Easy: a Success !?!
• Company values
• Alcohol moratorium
Existing Markets
• Invite them to share their expertise
• Leverage…
Progress: but not a complete solution!
Challenges, and Lessons Learned: role of PH
• LISTEN to community
– Formed SEFA
– Survey
– Alcohol Moratorium
• ACT with community
– Provide
TA/Leadership
• SHARE
– Work (Survey, staffing)
– Success/failures
•CBPR
•Policy Development,
•Change norms…
•Build community…
Challenges, and Lessons Learned: role of PH
A comprehensive approach is needed…
A healthy & sustainable neighborhood food system
includes….
•Full service markets
•Corner/smaller stores with healthy, fresh, sustainable foods – WIC, Food stamps…
•Farmer’s markets
•Urban agriculture projects (community gardens etc)
•Pantries providing healthy foods
•Promotion of healthy eating: (cooking demo’s, awareness campaigns:
sustainable food systems, community kitchens)
and much, much more!
The End