MGA Report
MGA Coordinator - Parviz Famouri
Membership Development - Wole Akpose
Awards - Joe Kalasky
GOLD - Michael Pearse/Rachel Andre
Life Members - Marc Apter
Member Engagement/Products and Services - Emily Sopensky
Women in Engineering - Kate McDevitt
September 30, 2010, Region 2 Teleconference
Section Congress 2011
Dates: 19 – 22 August 2011
City:
San Francisco, CA, USA
Hotel: San Francisco Marriott Marquis
Rate:
$225 USD + taxes*
Airports:
San Francisco (SFO) – 13 miles/21 km
Oakland (OAK) – 19 miles/30 km
San Jose, CA (SJC) – 45 miles/72 km
Goals
2
Mass Transit to downtown San Francisco is available
Networking
Training
Feedback
Continuous
Involvement
SC2011 Web Site
Section Website:
http://www.ieee.org/societies_communities/ge
o_activities/sections_congress/2011/DF_IEE
E_MIG_MCT_100637
Partners Program will be offered
Supplemental Information
– SC08 recommendations
3
SC2011 Program - Themes
Core Track & Breakout Tracks Themes
– Focusing on the Member
– IEEE Direction and the Section Leader
– Member Engagement and Beyond
Region 2 will have its fall meeting prior to SC2011
Breakout session topics & are identified
– Expect to identify speakers by Dec 2010
4
Sections Congress 2011
Recommendation Process
The recommendation process is being expanded to
facilitate continuous engagement of members in pre and
post congress activities.
Each Region Director has been requested to begin the
development of recommendations within their Region.
– February 2011 – First draft of recommendations from the Regions
Proposed recommendations should focus on the member
and/or meeting the MGA Goals & Strategies.
Revised timeline under development
5
MGA:
Making a Difference
for Members
Parviz Famouri
Region 2
Member & Geographic Activities
September 30, 2010
“What can we show to our
members that is different because
of MGA?”
Comparison of “Electronic IEEE Membership” vs. Standard
IEEE Membership
Electronic Membership
Standard Membership
Base Membership Price
$50
$134 (in 2010)
Publications
• Digital Spectrum
• Digital The Institute
• Print Spectrum
• Print The Institute – (when
available)
Membership Card
Downloadable PDF
Paper
Special Circumstances
Not Available on base emembership*
No Changes
Grade Elevation (Senior Mbr, Fellow)
No Change
IEEE Elections
No Change
Access to online products (myIEEE,
IEEEtv, Jobsite, etc.)
No Change
Access to member discounts
No Change
Region Assessment
No Change
Ability to join IEEE Societies
No Change
Other Benefits & Opportunities
No Change
* Special circumstances will still be applied to Society Memberships if the member qualifies
2. myIEEE™ Custom Desktop
myDesktop (Launched 27 April)
• Customizable selection of any
myIEEE modules/gadgets
• Layout selection , 2 or 3 columns,
with drag-and-drop gadget placement
• RSS tools to import feeds
• Choice of several technology-based
themes for the interface
memberNet (launched 20 April)
Improved e-mail messaging
capabilities to facilitate member-tomember communications, while
insuring member privacy
Social Media
Summary
IEEE in Social Media
–
–
–
–
358 total groups on LinkedIn
Over 500 groups on Facebook
414 groups on Orkut
1000’s of Twitter account names
contain “IEEE”
MGA Administered Social Media Groups (Users)
– The Official Group on Linkedin (12,390) - Screened for active membership and close
moderation.
– The IEEE Group on Orkut (57,580) – light moderation
– The IEEE Group on Facebook (20,949) - open group
IEEE.tv Social Media (Users/Followers)
–
–
–
–
–
Facebook App (13,415) – Hosted application
IEEE.tv iGoogle Gadget (6,010) – Hosted, RSS feed integration
IEEE.tv Google Desktop Gadget(453) – Hosted, RSS feed integration
Twitter(389) - Microblog
IEEE.tv myYahoo Gadget(N/A) – Hosted, RSS feed integration
3. IEEE.tv
Programming
• Expanded conference coverage, e.g.,
APEC
• Significant interest from other
conferences now that APEC launched
• Technical English teaching
TV Operations
• Launched completely new User
Interface
• Jan/Feb 2010 vs. 2009: Visitors up 17% ,
Member log-ins up 21%
•Diversified funding model … 3rd-party
advertising, conferences, sponsored
videos, custom projects, marketplace
videos
4. What’s New for Students Newsletter
Goals
• MGA assumed ownership from Sales and
Marketing, the new version has a primary goal
of improving the student membership
experience
• Newsletter dedicated to student benefits,
and the student member experience, now
being sent to all student/GSM members
• Increase student engagement with IEEE
benefits and opportunities (retention)
• Build awareness of IEEE beyond the
Student Branch, e.g. GOLD (retention)
• Vehicle to deliver advertising and/or
sponsorship revenues, to help underwrite
student programs
• Launched in April
5. IEEE Press eBooks Classics
Delivery
• 220 eBooks in archive: IEEE Press
books still in print after 3 years
• More intuitive / upgraded navigation
in IEEE Xplore (April)
• 40 to 50 new eBooks will be added
annually (3 years after their initial
publication date)
Marketing
• All arrears-recovery campaigns
• All recruitment campaigns to authors,
and incomplete applications
• Communications to MD Volunteers
via MD webcasts and monthly
membership report
6. First Year Experience Program
Launched:
First Year Member Welcome Webinar (Monthly)
New “Getting Started” guide to all new members
Courtesy Call from Contact Center
Pre-Defined SAMIEEE Queries for New Members
Metrics and Benchmarking
Tools and Best Practices Guides for Local Volunteers
Coming Soon:
Website for new members ieee.org/start
“At Risk” Identification Processes
Future Planning
Specialized contact center service
“Tracks” based on “Needs” question during join
7. Access to Selected Expert Now Modules
MGA Collaboration with Educational Activities
Free Access to 5 select Expert Now modules to
1st year renewing higher grade members
(including elevated students)
Members receive CEU’s
Launched 24 March 2010
Message was sent to 10.9K members
8. IEEE Center for Leadership Excellence (CLE)
In 2009 MGA started work on the framework for the IEEE
Center for Leadership Excellence, a program to develop
future volunteer leaders of the IEEE
Recent Progress:
Released a new Quick Start
training program for geo unit
officers to learn and quickly
step into their roles
http://www.ieee.org/web/geo_activities/units/officer_training/quick_start.html
9. IEEE Contact Center Improvements
The contact center expanded
coverage to 24 hours x 5 days per
week, increasing service hours
from 40 to 120 hours per week;
and initiated a first call resolution
improvement program
9,400 Contact Center interactions surveyed in 2009
Result:
Overall rating of Satisfied/Highly Satisfied increased from 70%
(before expanded hours pilot) to 85.5% in 4Q 2009
First Call Resolution: 74.1% vs. Industry Benchmark of 60%
Membership Development - Continuous Transformation
Remaking the Collateral >
Building a Volunteer “Field Team” >
MD portal
Integrated
multimedia
Membership
presentation
Putting a face on
membership
promotion
MD Kits
MD virtual
community
On-demand
Kit ordering
Optimizing the Campaigns >
MD webcasts
MD Manual
renewal
Integrated MD
strategy & plan
recovery
recruitment
MGM business cards
Synthesis & Engagement
reinstatement
benefits
promotion
First-year
member
experience
Integrated
MD reporting
Message
testing
365,500 members
367,400 members
374,800 members
382,400 members
397,001 members
2005
2006
2007
2008
2009
(renewal alerts integrated into next-gen products)
BMS transition
‘Recession’
Geographic IEEE Membership Summary - April 2010
HIGHER GRADE w/o GSM
REGION
GRADUATE STUDENTS
2010
2009
2010
2009
2010
2009
2010
2009
1
29,517
-672
-2.3%
2,168
1,818
350
19.3%
2,153
1,854
299
16.1%
33,166
33,189
-23
-0.1%
2
25,270
25,454
-184
-0.7%
2,048
1,760
288
16.4%
2,218
1,964
254
12.9%
29,536
29,178
358
1.2%
3
22,100
22,246
-146
-0.7%
2,683
2,244
439
19.6%
2,852
2,771
81
2.9%
27,635
27,261
374
1.4%
4
16,810
17,029
-219
-1.3%
2,060
1,736
324
18.7%
2,239
1,979
260
13.1%
21,109
20,744
365
1.8%
5
21,899
22,007
-108
-0.5%
2,101
1,638
463
28.3%
2,486
2,194
292
13.3%
26,486
25,839
647
2.5%
6
44,662
45,616
-954
-2.1%
3,442
3,020
422
14.0%
3,532
3,025
507
16.8%
51,636
51,661
-25
0.0%
R 1-6
159,586
161,869
-2,283
-1.4%
14,502
12,216
2,286
18.7%
15,480
13,787
1,693
12.3%
189,568
187,872
1,696
0.9%
7
11,267
11,228
39
0.3%
2,074
1,841
233
12.7%
1,703
1,578
125
7.9%
15,044
14,647
397
2.7%
8
42,318
40,980
1,338
3.3%
10,871
9,682
1,189
12.3%
8,563
8,418
145
1.7%
61,752
59,080
2,672
4.5%
9
5,830
5,461
369
6.8%
1,410
1,136
274
24.1%
4,320
4,042
278
6.9%
11,560
10,639
921
8.7%
10
38,834
36,555
2,279
6.2%
9,898
8,496
1,402
16.5%
21,027
18,878
2,149
11.4%
69,759
63,929
5,830
9.1%
R 7-10
98,249
94,224
4,025
4.3%
24,253
21,155
3,098
14.6%
35,613
32,916
2,697
8.2%
158,115
148,295
9,820
6.6%
1,742
0.7%
38,755
33,371
5,384
16.1%
51,093
46,703
4,390
9.4%
347,683 336,167
11,516
3.4%
257,835 256,093
Change
Change
TOTAL MEMBERS
28,845
TOTAL
Change
UNDERGRADUATE STUDENTS
% R1-6
62%
63%
37%
37%
30%
30%
55%
56%
% R7-10
38%
37%
63%
63%
70%
70%
45%
44%
425,000
415,000
405,000
395,000
385,000
375,000
365,000
355,000
345,000
335,000
325,000
315,000
305,000
295,000
285,000
347,683
2006
2007
2008
2009
2010
Change
Proposed Regional
Outstanding Meetings
Program (ROMP)
Parviz Famouri
Region 2
Member & Geographic Activities
September 30, 2010
ROMP Pilot Program
The goal of the program is for the Region and
its Sections to encourage and inspire better
support of the chapters Focusing on the
Member
To share outstanding and popular section/chapter
meetings with neighboring sections/chapters
Breakout session topics & are identified
21
ROMP Pilot Program
identify recent outstanding and notable
meetings in your section and/or chapters that
have been of high interest to the members
and attendees.
if the meetings’ speakers agree, at the Regional
level, a list will be compiled and make available to
Region 2 sections/chapters.
There will be a limited Regional financial support for
the cost associated with this program. As a general
rule the cost is to be split 50-50 between Region 2
and will be allocated as first come, first serve to
sections/chapters. The allocating funds can be
negotiable with sections/chapters having low
22resources.
ROMP Pilot Program
identify recent outstanding and notable
meetings in your section and/or chapters that
have been of high interest to the members
and attendees.
if the meetings’ speakers agree, at the Regional
level, a list will be compiled and make available to
Region 2 sections/chapters.
There will be a limited Regional financial support for
the cost associated with this program. As a general
rule the cost is to be split 50-50 between Region 2
and will be allocated as first come, first serve to
sections/chapters. The allocating funds can be
negotiable with sections/chapters having low
23resources.
Life Member Affinity
Group
Marc Apter
Region 2
September 30, 2010
Life Member
Sections, with large numbers of Life Members
could form an affinity group:
•
Baltimore – 400+
•
Cleveland – 170+
•
Columbus – 120+
•
Dayton – 135+
•
Lehigh Valley – 170+
Philadelphia Section needs to report on who their
Chair is, as HQ has no one listed.
Marc can support Life Member Affinity Group
programs, to a point, all they need to do is contact
him: marc.apter@egginc.com
25
THANK YOU FOR YOUR INPUT
AND SUPPORT!!