Press Release
For Immediate Release
Contact: Cameron Moore
954.713.0904
cmoore@mods.net
Museum of Discovery and Science’s Leonardo da Vinci Society to learn about
Coding from Author and Social Entrepreneur Felecia Hatcher at the
Code Baby Code event on July 24, 2014.
Fort Lauderdale – July 17, 2014 The Museum of Discovery and Science’s Leonardo da Vinci
Society, in partnership with FPL, presents Code Baby Code featuring the inspirational Felecia
Hatcher, White House Honoree for the 2014 Champion of Change for STEM Access & Diversity
on July 24, 2014 from 6 p.m. to 8 p.m. at the Museum of Discovery and Science.
“FPL is proud to partner with the Museum of Discovery & Science and appreciates the
opportunity to support enlightening programs that make a difference in the communities we
serve. We salute Felicia Hatcher, a White House honoree for the 2014 Champion of Change for
STEM Access & Diversity. Thanks to her leadership, she is helping to challenge the status quo
and creating social change by combining technology and entrepreneurship.” stated Juliet Roulac,
FPL’s Regional Manager of External Affairs.
Guest will be treated to cocktails, soft drinks and hors d’oeurves, a presentation on coding by
Felecia Hatcher and then close out the evening with an IMAX experience of Island of Lemurs:
Madgascar 3D. The film is narrated by Academy Award winner Morgan Freeman.
Felecia Hatcher has dedicated her life to turning kids and young adults from undeserved
communities into entrepreneurs and exposing them to careers and entrepreneurial opportunities
in technology through her program ‘Code Fever.’ The initiative helps to increase technological
entrepreneurship funding and training to underserved Florida communities.
Museum President/CEO Kim Cavendish stated, ““We are proud to welcome Felecia Hatcher to
the Museum of Discovery and Science. Felicia is enthusiastically committed to showing children
of all ages and backgrounds the importance of technology and providing them with a distinct
creative outlet to enhance their skills in STEM (science, technology, engineering and math). Our
LDVS members will have the unique opportunity to witness Ms. Hatcher in action - and learn
the significance of coding.”
About Felecia Hatcher:
As an Author and Social Entrepreneur Felecia Hatcher has been honored by the White House as
a 2014 Champion of Change for STEM Access & Diversity, Black Enterprise Innovator of the
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Week and Essence Magazine Tech Master. Hatcher has been featured on the NBC Today Show,
The Cooking Channel, and Grio’s 100 African American’s Making History for her wildly
successful company Feverish Ice Cream & Gourmet Pops where she serves as the “Chief
Popsicle”. The Miami based gourmet Popsicle company ‘Feverish’ serves clients like Google,
Capitol Records, Adidas, 32 Degrees, Vitamin Water, Whole Foods and Forever 21 with custom
vegan friendly gourmet pops and private label frozen desserts. Before launching ‘Feverish’,
Felecia worked as a marketing manager for Nintendo, Sony and the NBA. Felecia has presented
engaging talks on Embracing Failure at Google London, Entrepreneurship and Managing
Investor Relations at SXSW, White House Young America Series, Coca Cola HQ, TEDxMiami
and TEDxJamaica. Felecia is also the author of the books: “How to Start a Business on a Ramen
Noodle Budget” and “C Students Guide to Scholarships: A Creative Guide To Finding
Scholarship When Your Grades Suck and Your Parents Are Broke”.
About Leonardo Da Vinci Society
The Leonardo da Vinci Society (LDVS) is an individual giving society established by the
Museum of Discovery and Science in 1993. It is the Museum’s prestigious group of individual
donors whose involvement reflects a shared belief in the importance of science education. The
members of this special group of donors play a vital role in the life of the Museum by serving as
unofficial ambassadors with the expanded knowledge gained through behind-the-scenes tours,
special lectures and events. For more information contact Jennifer Homan 954.712.1172
jhoman@mods.net
About the Museum of Discovery and Science
The mission of the Museum of Discovery and Science is to provide experiential pathways to lifelong
learning in science for children and adults through exhibits, programs and films. Founded in 1976 as
The Discovery Center, the nonprofit facility serves approximately 450,000 visitors annually. Major
operational support for the Museum is provided through generous support by Leadership Guild
members including Broward Health, JM Family Enterprises, Inc., Sun Sentinel and Wells Fargo.
The Museum is open seven days a week, 365 days a year; Monday through Saturday from 10 a.m. to
5 p.m., and Sunday from noon to 6 p.m. with extended IMAX® hours on most evenings. Exhibit
Admission prices are $14 for adults; $13 seniors; $12 children 2 to 12. Children under 2 are free.
The Museum of Discovery and Science is located downtown at 401 SW Second Street, Fort
Lauderdale, Florida 33312. For more information about the Museum, visitors should call
954.467.MODS (6637) or visit our web site at www.mods.org
About the AutoNation IMAX 3D Theater:
The AutoNation® IMAX 3D Theater-owned and operated by the Museum of Discovery and
Science opened in 1992. The 300-seat theater is a showcase of state-of-the-art motion picture
technology. The AutoNation® IMAX 3D Theater features the biggest screen (60 ft. x 80 ft.) in
South Florida and a 15,000 watt digital sound system that delivers six discrete channels of clear
sound through 42 speakers. The IMAX projector’s 15,000 watt Xenon bulb projects images of
unsurpassed brilliance and clarity onto the five-story-high screen. Both 2D and 3D films are shown
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in the theater. 3D films are viewed using new lightweight XR 3D glasses. The IMAX experience is
an unparalleled fusion of sight and sound. For show times, visitors should call 954.463.IMAX
(4629).
At 80 ft. wide and 60 ft. tall, the AutoNation IMAX 3D Theater is one of the world’s first
Certified Giant Screen™ cinemas and the only Certified Giant Screen™ in Florida.
This certification means that the AutoNation IMAX 3D Theater has met or exceeded technical
guidelines established by the Giant Screen Cinema Association for both enormity of screen size
and immersive experience. Audiences get to experience films on the BIGGEST of big
screens. Films are Bigger. Bolder. Better. at the AutoNation IMAX 3D Theater.
Media Contacts:
Cameron Moore
Marlene Janetos
Theresa Waldron
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954.713.0904 cmoore@mods.net
954.713.0915 mjanetos@mods.net
954.713.0901 twaldron@mods.net