BJ’s Restaurants Management Cup
Management Proposals
California Restaurant Association
Educational Foundation
California ProStart Competition Boot Camp
2014-2015
Introductions
• Michael Santos, Lead Management Judge
• Greg McNally, Restaurant Profit Technologies
Develop Concept
ProStartville
Note: your restaurant must be located in
ProStartville. A description of ProStartville is
in Exhibit B of the rules.
Restaurant Concept
Description – Sample 1
Restaurant Concept Description
Type of Establishment:
Four Elements is a “Business Casual Dining” establishment.
Type of Cuisine Served:
Four Elements serves a variety of locally grown products including vegetarian and gluten-free options. Our
restaurant is proud of their homegrown herbs and spices from the vertical garden, as well as the sustainable
farm-to-table cuisine provided by local suppliers and farmers markets.
Meals Served:
Four Elements serves both lunch and dinner with a variety of fresh menu options. Our menu consists of 12 items
including two appetizers, five entree selections, two kids menu options, one dessert, and two refreshing drink
choices. The featured appetizers on our menu include a Poached Shrimp Salad over a creamy Buttermilk
Horseradish dressing and Apple Wood Bacon Wrapped Asparagus Spears sautéed in butter and garlic. Our
entrees include the Fire Burger sautéed in red pepper sauce with a side of garlic fries; Roasted Beet Salad with a
mixture of local vegetables; Filet Mignon with a Red Wine Reduction resting on a bed of couscous with a poached
vegetable medley; and finally our Seared Salmon with a Blackberry Gastrique on a bed of couscous with a
poached vegetable medley. The featured dessert is a Vanilla Bean Panna Cotta surrounded with fresh fruit in a
sweet raspberry dessert soup, topped with a caramelized sugar dome. Our drinks consist of a fresh Watermelon
Lemonade infused with our homegrown basil as well as a variety of natural Hansen’s Sodas sweetened with cane
sugar and flavored with real fruit.
Restaurant Concept Description
Sample 1 continued
Hours of Operation:
We will be open for business during both lunch and dinner hours to accommodate the business crowd as well as
families of ProStartville. Our hours of operation are as follows: Monday - Thursday 11a.m. - 10p.m., Friday and
Saturday 11a.m. - 11p.m., and Sunday 11a.m. - 9:30p.m. This will position us to be a “go-to” place during peak
hours and attract our target market of guests.
Location of Restaurant:
Four Elements is positioned in the ideal location to access fresh ingredients, as well as our target market of the
business crowd and the high family population. We are located in ProStartville, New York near Union Square Green
Market in a two-floor building consisting of restaurants and commercial space, as well as residential real estate.
Union Square Green Market gives us access to ProStartvilles freshest of local ingredients.
Target Market:
Since ProStartville is so economically diverse, Four Elements has selected to capitalize on the business class as well
as the 46% of families of the total population of 395,000 in ProStartville. Being a city of diverse business, we want
to be the choice place for both casual gatherings and company outings. In our target demographic, we will offer an
experience that would make a regular customer out of both a blue collar worker and the president of the bank.
Restaurant Concept Description
Sample 2
Organizational (Org) Chart
Sample 1
Organizational (Org) Chart
Sample 2
Organizational (Org) Chart
Sample 3
Owner/General
Manager
Prep Cook
Chef/BOH
Manager
Banquet
Manager
Sous Chef
Banquet Server
Dishwasher
Line Cook
Banquet Busser
FOH Manager
server
Host/Hostess
Busser
Building a good Org Chart
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•
•
•
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Find a program that is simple to use
Do not over think it
Be professional in design
Have a clear reporting structure
Suggested programs to use
– Microsoft Word
– Microsoft Publisher
– Microsoft Excel
Building a good Org Chart
http://office.Microsoft.com/en-us/templates
Building a good Org Chart
•
•
•
•
•
Find a program that is simple to use
Do not over think it
Be professional in design
Have a clear reporting structure
Suggested programs to use
– Microsoft Word
– Microsoft Publisher
– Microsoft Excel
Using word right click the box and choose
below, assistant etc.
Questions?