Burger King
Chanelle Johnson
Mone’t Olivis
Natalie Sell
Brian Turner
History of Burger King
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James McLamore and David Edgerton -entrepreneurs that created the restaurant
In 1954 the first Burger King was open to the
public in Miami, Florida
First fast food business to offer people the
option of dining in the restaurant or going to
the drive thru
“Have it your way”
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Crispin Porter and Bogusky (CBP) (advertising
agency)
Promotion of Burger King’s TenderCrispChicken,
CPB made a website www.subservientchicken.com
When it was first created, only 20 people (employees
and their families) knew about the website
Amazingly, within the first 10 days of the website’s
creation there were 20 million people that had visited
the site
Extra Info
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Burger King rates as the second largest
hamburger fast food restaurant in the world
Competition is McDonalds(1) and Wendys(3)
Sixty-five international countries and U.S.
territories have Burger King
Puerto Rico was the first international state to
have the restaurant
Target Market
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Low and middle class people
Crown shaped chicken nuggets for children
Target families that are busy and on the go
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dining in or the drive thru
Fast food restaurants are keeping up with
society’s fast pace
Boston Consulting Group’s Growth
Share Matrix
Market Growth
Rate
Dogs
Question Marks
Cash Cows
Stars
Relative Market Share
Perceptual Map
Menu
Subway
Sheetz
Dieters
Burger King
Busy People
Wendy’s
Location
Sonic
McDonald’s
Taco Bell
Low-Income Families
Arby’s
The Menu
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Broiled burgers because most fast
food fry their hamburgers
Vegetarian burgers
Salads
 Across The Country
Breakfast Burrito that is served in the
south-west
Mustard Whopper in Texas
Place
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International company
Burger King has restaurant locations from the
United States to China
Hungry Jack's is a franchise of Burger King
300 restaurants in Australia