Burger King Franchise
SWOT
Organisation
___________________
Environment
Positive
Strength
Communication
Variation des plats
Argument Publicitaire (Savoir faire
sur les grillades)
Coûts en fonction du prix de la vie
Expérience (1954)
Negative
Weakness
Idée du fast-food =
mal bouffe.
Changement de
politique marketing,
passer de l’attaque à
la défense.
___________
Opportunity
Connu en France, mais aucun
restaurant.
Quick en déclin, Mcdonald lasse,
envie de changement.
Novateur en France
_____________
Threats
KFC
Mcdonald
Restaurant bios,
sushi… dits « sains ».
Source : www.whichfranchise.com
History
Hello, I will introduce you to the background of “Burger King” history
The predecessor to what is now the international fast food restaurant chain Burger King was founded
in 1953 in Jacksonville, Florida, as Insta-Burger King which is basically inspired by McDonald.
Key dates include:
1954: James McLamore and David Edgerton establish Burger King Corporation.[6]
1958: BK releases its first TV advertisement.[72]
1959: The company begins to expand through franchising.[6]
1967: Burger King is sold to Pillsbury.[6]
1982: Burger King claims its burgers taste better than its competition's (McDonald's and Wendy's)
fried burgers.[6]
1989: Grand Metropolitan plc acquires Pillsbury.[6]
1997: The firm launches a $70 million French fry advertising campaign
2002: A group of investors led by Texas Pacific Group acquire Burger King for US$1.6 billion (bn).[6]
2009: Company opens its 12,000th store, located in Beijing.[73]
2010: 3G Capital acquires Burger King in a deal worth US$3.26 bn.
Recommandations
To