J&J
Organic Confections

Julia Mansfield & Jodeci Oquendo

Grade: 11th

Age: 16
Mission Statement
 Mission

Statement
Health is becoming a great priority to the American culture. With
J & J Organic Confections health will no longer be an issue.
With our sweets you can indulge yourself without a worry.
 Opportunity
Organic ingredients are very healthier and don’t contain harmful
added preservatives.
 By purchasing our product we assure you a delicious healthy treat
that will satisfy your cravings.

Business Profile

Manufacturing & Service


J & J Organic Confections is a retail business.
Legal Structure


Limited Liability Company
We selected this legal structure because there are simple operating
equipment requirements, and there are greater liability protection
for the business owner.
Qualifications

We’re qualified to run this business because:
Determined to make healthy treats
Experience in organic baking
Knowledgeable target market
Has taken Entrepreneurship and Marketing class
Market Analysis
Industry Name
Catering Services
Industry Size
$7 Billion
Total
Population
Target
Market
Potential
Market
Hartford County
Total Population
3,574,097
Health conscious people,
Athletes, Individuals with weight
problems and Diabetics of all ages
with a household average of
$1,400 or greater
75% of our target market would be
willing to try organic treats.
Target Market
2,757,082
Potential
Market
956,374
Target Market Segment

Demographics



Health conscious individuals
Psychographics

Athletes

individuals with weight problems

Diabetics of all ages. With household
incomes of $1,400
Geographic's


Hartford County with the potential
market size being 956,374.

Individuals with fast paces lives that
don’t have time to eat healthy and
want to enjoy a dessert without
gaining weight.
Buying Patterns

The purchase pattern we look for are
for our customers to come in at least
twice a month willing to purchase 2-4
items.
7
Competitive Advantage
Price
$50.00
$30.00
Quality of
Product/Service
Excellent
Good
Excellent
Bloomfield, CT
Hartford, CT
Location
Hartford, CT
$45.00
Reputation/Brands
Italian Bakery
Birthday Cakes
Organic Bakery
Unique Factors/
Knowledge
Local
Convenient
Culture friendly
Marketing Mix
• Diabetics
• Athletes
• Individuals w. weight
problems
• Health Conscious
Individuals of all ages
People
Product
Organic desserts
•Pre-printed napkins
•Word-of-mouth
•social networks
Hartford County
Place
Price
$45.00
Competitively priced
Promotion
Promotional Mix
Promotional Expense
Publicity
Sales
Promotion
Other
Facebook or Twitter and word-of-mouth
Monthly
Amount
$0.00
Free samples to target market and Window
display
$60.00
Pre-printed napkins
$25.00
Total Monthly Promotional Expense
$85.00
Cost of Materials/Labor
Description of Sale: 24 Organic Vanilla Frosted Strawberry Cupcakes
Materials
Material Description
Cost/Total Quantity
Organic Cupcake Recipe
Cost per Unit
$70.56/24
Pre-printed Napkins
$2.94
$25.00/1000
$.03
$3.38/5oz
$.68
$52/200
$.26
Pam Organic Cooking Spray
Cupcake Boxes
Total Material Cost per Unit
$3.91
Labor
Labor Cost per Hour
Time (in Hours) to Make One Unit
$8.25
30 minutes
Total Labor Cost per Unit
COGS (per Unit)
Labor Cost per Unit
$4.13
$4.13
$8.04
Economics of One Unit
Description of One Unit of Sale: 24 Organic Vanilla Frosted Strawberry Cupcakes
Selling Price (per Unit)
COGS (per Unit)
Delivery (per Unit) (10% of the time)
$45.00
$8.04
$.50
Total Variable Expenses (per Unit)
$8.54
Contribution Margin (per Unit)
$36.46
Average Monthly Fixed Expenses
Fixed Expense
Insurance
Salaries
Advertising
Depreciation (laptop, cell phone, oven, refrigerator,
Average Monthly Expense
$150.00
$2,500.00
$25.00
$788.12
utensils and van)
Utilities (Gas, Electric,andTelephone)
Rent
Total Average Monthly Fixed Expenses
$700.00
$1,600.00
$5,732.36
Time-Management Plan Schedule for a Typical Week
Total
TotalHours
HoursIn
inAaWeek
Week:=168
168
Free Time
62
New Business
65
41
School
0
50
Hours
100
Monthly Sales Projections First Year
350
Units Sold
300
250
Total Units Sold
2,841
200
150
100
50
0
Jan
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Monthly Break-Even Units
$5,732.36 Monthly Fixed Expenses
=
$36.46 Contribution Margin Unit
157 Units
In an average month, the company will begin
to make a profit after selling 157 units.
Projected Yearly Income Statement First Year
Selling Price per Unit
$45.00
Number of Units Sold
2,841 units
$127,845.00
Total Sales
Variable Expenses
$24,262.14
$103,582.86
Contribution Margin
Fixed Operating Expenses
$68,788.32
$34,794.54
Pre-Tax Profit
Taxes @ 15%
Net Profit
$5,219.18
$29,575.36
Start-Up Investment
Start-Up Expenditures
Item
Where Will I Buy This?
DBA
City of Hartford Town Hall
Refrigerated Display Cases
Display Case Showcase
ServSafe Certification & Class
Manchester Community College
$175.00
3 Tables Sets
Bob’s Discount Furniture
$891.00
Cash Register
EBay
$149.95
Partnership Agreement
Webber & Myers LLC
$150.00
13 Piece Pots Set
Macy’s
$449.99
17 Piece Kitchen Utensils
Macy’s
$39.99
Computer
Best Buy
Total Start-Up Expenditures
Cost
$10.00
$7,082.25
Already Own
$8,948.18
Cash Reserves
Emergency Fund
$4,474.09
Reserve for Fixed Expenses bills
$ 17,197.08
Total Start-Up Investment: $30,619.35
ROS & ROI
ROS: Return on Sales
For My Business:
$29,575.36 (Annual net profit)
$127,845.00 (Annual sales)
x 100 = 23%
Dollar
Equivalent = $23
ROI: Return on Investment
For My Business:
$29,575.36 (annual net profit)
$30,619.35 (start-up investment)
x 100 = 97%
Dollar
Equivalent = $97
Financing Strategy
Total Start-Up Investment $30,619.35
Source
Amount
Debt
Equity
Gift
Personal Savings
$10,500.00
$0.00
$0.00
$0.00
Relatives/Friends
$9,620.00
$10,101.00
$0.00
$0.00
Partner
$10,500.00
$.000
$0.00
$0.00
Totals
$30,620.00
$10,101.00
$0.00
$0.00
Business Responsibility & Philanthropy

Philanthropy



We plan to donate 5% of our net profits to JDRF (Juvenile
Diabetes Research Foundation).
We also plan to go to homeless shelters once a week and give
them desserts to have with there meals.
Business Responsibility


We will incorporate this into our marketing plan by advertising
our contributions on our receipts.
We will also incorporate donations into our marketing by hosting
a yearly cook off to make the public aware of this foundation and
ask for donations.
Business & Personal Goals
Long-Term
Short-Term
Business

Double profits within 2 years
of our business opening

Create an online website for
customers to order our
products
Personal

Graduate from high school

Learn to make and perfect
recipes from different
countries
•
Expand our business to
different locations
•
To run a successful family
owned business
•
Hire more experienced organic
chefs

Being able to handle a fast
pace bakery
Eat Good Feel Good
Website Coming Soon