ELEMENTS OF A NEWSPAPER
ANCHOR
 A soft story used at the base of
Page One.
BANNER
 Headline runs across eight
columns on top of Page 1.
 Used for momentous events
 Set in big and bold letters
 Also called Streamer
BOX
 Report surrounded by a printed
rule.
 Display important/unusual stories
BYLINE
 Indrani Bagchi
 Name of the reporter / news
agency
HT Correspondent
htreporters@hindustantimes.com
Sai Prasad Mohapatra
htreporters@hindustantimes.com
Express News Service
Ram Sahay
New Delhi, September 4
CAPTION
 Text used to describe a
photograph
 Also known as Cutline
CLASSIFIEDS
 Advertisements run in small type.
 Placed by individuals or small
traders
 Charges based on the number of
words used
 Reflect newspaper’s strength
COLUMN
 Weekly / fortnightly article written by
a seasoned commentator
COLUMN
 Vertical rows to display content
CROSSHEAD / SUBHEAD
 Small headline placed in running text
to:
 Break monotony
 Improve visual appeal
 Highlight another point
 Retain reader attention
DATELINE
NEW DELHI, September 5:
 Comprises of two elements:
 The name of the city from where a
story originated
 The date on which the story was
written
Subodh Ghildial/New Delhi
DECK
 Term used to describe lines in a
newspaper headline
DISPLAY AD
 Set in large point size
 Uses visuals
 Main source of newspaper revenue
EDITORIAL / LEADER
 Write up that represents the
newspaper’s opinion
 . Also called the Leader.
FOLIO LINE
 Line that gives the page number,
day/date of publication
 Placed on top of the page
HEADLINE
 The title of a news report run in
display type to catch the attention of
the readers
 It summarises the most important
point in a news report
IMPRINT LINE
 Line that gives the name of the:
 Editor
 Publisher
 Printer
 Place of publication
 Registration number
 Phone number etc
INFOGRAPHIC
 Art form where words are
used with charts,
illustrations, graphs or
photographs to tell a news
story
JUMP
 That part of the news story that is
continued from the front page to the
inside page of a newspaper
JUMP LINE
Contd in Col 2, Page 15
 Line that mentions the page and
column number where the rest of the
story can be found
Contd on Page 15
LEAD
 The top
story of the
day
MASTHEAD
 Title of the newspaper
SHOULDER / KICKER
Subject of the story is placed
over the main headline
 Set in small points
SIDEBAR
 Short story related to the main story
and run adjacent to it
REVERSE SHOULDER / STRAPLINE
 Headline run beneath the main
headline
 Written in a point size that is smaller
than the main headline
 Generally used to highlight a new
point
 It is also referred to as Reverse
Shoulder.
SIDEHEAD
 One or two word headline placed at
the head of a paragraph
 Generally written in bold letters in
the same point size as the body text
TEASER
 Front-page box placed over or below
the newspaper masthead
 Lists the important stories run on
inside pages