PROJECT OF MANAGMENT
GROUP
MEMBERS
TAIMOOR SHAHZADA
KHADIJA BASHARAT
ANUM SHAHZADI
MUHAMMAD SHOAIB
PEARL CONTINENTAL
INTRODUCTION
EVOLUTION
Bhurban
Peshawar
Rawalpindi
Lahore
Karachi
INTRODUCTION



Taken by Hashwani Group in 1985
Name changed from Intercontinental to Pearl
Continental
Running under holding company Pakistan
Service Ltd(PSL)
CORE
VALUES
SERVICES
INTRODUCTION
Marriott hotel is located at first step of Marglla
Hills
 It is a project of Hashwani Hotels Limited
 Also established in Karachi named as Marriott
Karachi
 Providing Five Star hospitality services
 Providing Guest Rooms, Restaurants, Lounges,
Lobby Lounges, Fitness and Recreation facilities

SERVICES
PEARL CONTINENTAL
MANAGEMENT
FUNCTIONS
PLANNING
LEADING
ORGANIZING
CONTROLLING
PLANNING
Defining Goals
Establishing Strategies
Developing Plans
To Coordinate Activities
VISION/
MISSION
STATEMENT
We are committed to dynamic growth and service excellence
built upon our heritage of traditional hospitality. We strive to
consistently meet and surpass guests, employees and others
stakeholders expectations. We feel pride in making efforts to
position Pakistan in the forefront of the international arena.
PLANNING

To provide better services

Traditional Goal Setting

Rational Decision making

Strategies and Plans are made by Top
Management
ORGANIZING
Arranging and Structuring Work
What Need To be Done
How it will be Done
Who is to do it
ORGANIZATIONAL STRUCTURE
GM
Executive (A M)
Director
IT
Director
Sale
Director
Finance
Credit Manager
Assistant
Accounting
Cost Manager
Director Food
Assistant
Director
Director
Engineering
Executive Chef
DEPARTMENTS
HRM Department
 Finance Department
 House Keeping Department
 Front Office
 IT Department
 Food and Beverage
 Sale Department
 Landry Department
 Chef Department

ORGANIZING
There is division of work according to the job task
 There is low formalization
 The organization is centralized
 There is high Departmentalization
 They have narrow span of control
 There is no relationship among the individuals
and groups

LEADING
Working with and Through People
Motivating
How to deal with the People
LEADING

Rewards and bonuses are offered twice in a year
Give 50% discount to employees and their
relatives on meal
 High Level of motivation

Working participation of top management is very
low
 There is no involvement of employees

CONTROLLING
Monitoring
Comparing
Correcting Work Performance
CONTROLLING
External and Internal Audit is conducted to
check the performance
 Investigation is conducted by a team in case of
major offence
 They check whether their actual quality is
matching with their set standard
 The top management control the misbehavior of
employees with the customers

MARRIOTT
ORGANIZING
PLANNING
Vision Statement
“ The vision is to be the world's leading provider of
hospitality services.”
Mission Statement
"Our commitment is that every guest leaves satisfied."
PLANNING
To provide better and high Quality services to
maintain the standard
 They use mechanistic approach to set goals
 To maintain Good Relationship with customer
with maintain profit
 Individual Tasks and Goals are not assigned

ORGANIZING
Divide work to be done into specific jobs and
departments
 Assigns task and responsibilities
 Establishes relationships among individuals,
groups and Departments
 The rules are formalized
 Decentralization
 Departmentalization is there
 They do not have Chain of Command
 They have narrow span of control

ORGANIZATIONAL STRUCTURE
LEADING
Managers handle employees who appear to be
low in Motivation
 Top Management have most effective Leadership
style in any situation because there is no
involvement of employees
 The workers productivity will not affect with
change in any decision
 When there is any conflict the managers make
efforts to remove this conflict

CONTROLLING
Managers control the conflict
 Top management control the misbehavior of
employees with customer
 Top Management Conduct internal and external
audit for check and balance of employees
 They control their Quality Standard

SWOT ANALYSIS
STRENGTHS
Pearl Continental





PC is in the hotel market for
the past 36 years.
Have most experience
employees available at
suitable job.
PC as compare with its other
competitions share the
advantage of having 300+
luxuries rooms with big
bathrooms which no hotel in
Pakistan is able to
accomplish.
PC carries out loyalty
program such as keep track of
its customers.
Keep history record of
customers who avail the room
facilities.
Marriott


It is world wide chain
Unhampered by Hotel
ownership

Focus on Development

Strong internet Presence

Solution of Problems through
IT
WEAKNESSES
Pearl Continental





Old customers do not prefer
to visit the same hotel over
and over.
They prefer to experience
something new.
No innovative change
The other weakness of PC lies
in its telephone system, which
is again an old system.
As Sheraton enjoys the great
advantage of having latest
technology that is it Telecommunication system.
Marriott

Domestic market focus

Luxury Brands

Country Yard Brands


Lack of low cost life style
brands
Uncertainty around the
launch of “ Edition”
OPPORTUNITIES
Pearl Continental





Number of customers/people
increase and PC get an
opportunity to show its loyalty
and services to its customers.
People book rooms and avail
services rendered by PC.
Seminars are again a great
opportunity for PC as world wide
seminars are being held in the
city or in PC Banquet halls.
Parities wedding and other extra
circular activities are opportunity
to help PC recognize its name.
PC looks up to these
opportunities whole-heartedly.
Marriott

Emerging Markets

Individuated experience
THREATS
Pearl Continental




Threats of new entrants like
Islamabad Serena is a threat
for PC.
One of the biggest threats PC
has to face is Blue lagon being
its next door neighbor.
As if things don't work with
customer at PC they can
always walk across the road
and just knock.
Law and order situation can
also be a threat such as
strikes. If law and order not
maintain throughout the
country people around the
world would avoid to come to
Pakistan.
Marriott

Consumer Confidence

Economy brand Development

Credit Crunch

Security Threat
FINANCIAL STATEMENT
ANALYSIS
Gross Profit
Net Profit
Pearl
Continental
1540229
427932
Marriott
1461627
229838
NOTE:- Add
“000” after digits
FINANCIAL STATEMENT
ANALYSIS
1800000
1600000
1400000
1200000
1000000
GROSS PROFIT
800000
NET PROFIT
600000
400000
200000
0
PC
MARRIOTT
BALANCE SHEET ANALYSIS
CURRENT ASSETS
CURRENT ASSETS
FIXED ASSET
LIABILITIES
LIABILITIES
EQUITY
3%
EQUITY
5%
39%
45%
45%
47%
5%
FIXED ASSETS
11%
QUESTIONNAIRE ANALYSIS
OTHERS
20%
PC
45%
MARRIOT
T
35%
CONCLUSION
At the end, we can conclude that both hotels are
doing good business
 Marriott and PC now becomes status symbol
 But people are more loyal with PC as
Questionnaire analysis shown
 Culture of Marriott is more Strict as compare to
PC
 PC is earning more profit due to its good
management and other environment.
