Guess This Slogan
M & M's Candy Advertising Slogan
"The milk chocolate melts
in your mouth - not in
your hand."
Mars Candy Bars
"A Mars a day helps you
work, rest and play."
United States Army
Be all that you can be.
Nike Shoes
If it feels good then…
Just Do It.
Pillsbury
Nothin' says lovin' like
somethin' from the oven
Playstation 2
Live in your world, play in
ours.
Kentucky Fried Chicken
Buy a bucket of chicken and
have a barrel of fun.
Pringles
Once you pop, you can't stop.
MasterCard
There are some things that money
can’t buy. For everything else there’s
…
GLAD
Don’t Get Mad.
Get…
Wrigley’s Doublemint Gum
Double Your Pleasure, Double
Your Fun
Dr. Pepper
…., It makes the World
Taste Better.
Aphorism
The way something is worded can make
it PERSUASIVE.
Explains a believe, truth, or principle in
a very concise/simple way.
– Ex: “Power tends to corrupt, and
absolute power corrupts absolutely”
Why is it persuasive??
Catchy
Easy to remember
Can be poetic
Appealing in how it sounds, looks, etc.
Famous Aphorisms from
American Revolution Icons
“Liberty once lost is lost forever.”
– John Adams
"I may not agree with what you say, but I will fight to the death
for your right to say it!”
– Patrick Henry
“A democracy is two wolves and a small lamb voting on what to
have for dinner. Freedom under a constitutional republic is a
well armed lamb contesting the vote.”
– Ben Franklin
Benjamin Franklin’s
Aphorisms
Franklin rebelled at an early age against his
family beliefs and Puritan beliefs.
Devoted most of his life to writing, politics,
and diplomacy.
Helped Thomas Jefferson draft the
Declaration of Independence.
Believed in virtue and hard work = success.
Wrote his own Autobiography and Aphorisms
to persuade/example these beliefs.
Aphorism Activity
On page 271, pick one of Benjamin
Franklin’s Aphorism’s. Go to this
website:
http://interactives.readwritethink.org/
Here, you will make a cartoon based on
your aphorism. It must be persuasive!!!