BUS 201 – Principles of Management
Fall 2015
Faculty
Information:
Course
Meetings:
Course
Description:
Instructor:
Office:
Office Hours:
Hostos E-mail:
Personal E-mail:
Office Phone:
Personal Cell:
Class Text Message:
Class Materials:
Prof. Jorge Silva-Puras
C-511B
Tu/Th 3:30-5:15pm, or by appointment
jpsilva-puras@hostos.cuny.edu
jorge@silva.com
(718) 518-6514
(787) 467-6703
text @bus201F15 to (914) 618-5599
www.silvapuras.com/for-students
Classroom: TBD
T/TH 2:00 pm-3:15pm
The student will examine the historical, developmental, and
contemporary aspect of management. The student will be
introduced to qualitative as well as quantitative tools and
techniques, and to management case materials. In addition, the
student will study the role of the manager as a decision maker in
a dynamic environment.
Preparing and presenting a usable Business Plan is a term
requirement and the culmination of this course. The term’s
culminating project will involve the preparation and
presentation of a usable business plan.
Pre-requisites: BUS 100, ACC 102
Co-requisites: MAT 1628
Credit Hours: 3
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COURSE OBJECTIVES
The successful completion of this course will provide students with:
1. An understanding of the basic principles of leadership, the forces affecting
contemporary organizations, and the critical management skills needed to
succeed in today’s dynamic and challenging business environment.
2. A foundation of concepts to analyze the environment of management and the
trend toward globalization.
3. An understanding of the importance of managerial ethics and social
responsibility.
4. A framework for goal setting and planning, strategy formulation and
implementation, and effective managerial decision-making.
5. An understanding of management organizational skills.
6. A framework for leading organizations, including the recognition of
distinctive management and leadership styles exhibited by women in
organizations.
During class we will study some the following companies, as examples of the do’s
and dont’s of business:
o Apple
o Wal*Mart
o Zappos
o Google
o Procter & Gamble
o Amazon
o Starbucks
o Southwest Airlines
o West Jet
o GE
o Ali-Baba
o Tesla
o BirchBox
o Boston Beer Company
o Rainbow Loom
Required
Reading:
Daft, Richard L. & Marcic, Dorothy,
Understanding Management, 9th Edition. Orlando,
FL: Harcourt Inc., 2013
ISBN: 0-538-45314-1
Suggested
Readings:
2
Suggested
Reading:
Inc. Magazine: $10 for 1 year
Suggested
Readings:
Blanchard, Ken & Bowles, Sheldon.
(1993). Raving Fans!: A Revolutionary Approach
to Customer Service. William Morrow
ISBN-10: 0688123163
$3.00 (Used) on Amazon
Guillebeau, Chris (2012). The $100
Startup: Reinvent the Way You Make a Living,
Do What You Love, and Create a New Future.
Crown Business ISBN-10: 0307951529
$9.99 (Kindle) on Amazon
Hard copies of the suggested reading books will be kept in the Reserve section of the
Hostos Library.
This course has been designated as web-enhanced. Many of the required tasks will
be performed on-line. In addition, many of the research assignments will require the
use of library databases. It is strongly recommended that students:
- Be familiar with the Internet & web site navigation.
- Have access to the Internet from home or elsewhere.
- Have an active Hostos e-mail account, which you check daily.
Due Dates:
Assignments are due at the START of class on the days noted in
the syllabus. Late assignments will NOT receive full credit, but
instead have points removed for each successive class that they
are not handed in.
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Grading:
Points
400
200
100
100
100
100
Partial Exams (4)
Final
Chapter Assignments
Participation
Attendance
Semester Project
Total
1,000
Bonus (Raving Fans/$100 Startup)
Letter Grade
Range
A
AB+
B
BC+
C
D
F
50
Point Value
93-100
90-92
87-89
83-86
80-82
77-79
70-76
60-69
Failure
4.0
3.7
3.3
3.0
2.7
2.3
2.0
1.0
0.0
Notes on the grading criteria
Work will be evaluated according to the following criteria:
 Mastery of the concepts
 Understanding of issues introduced
 Presentation
 Participation
Participation:
A student’s participation grade is based primarily on the quality of participation in
class, based on a demonstration of having prepared for it, and the quality of the
reaction paper responses.
Attendance:
Attendance is mandatory for every single scheduled class. For each class missed,
10 participation points will be deducted. Tardy students will have 5 participation
points deducted. (If you cannot attend class for medical reasons, please bring a
medical excuse to the next class to receive credit).
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Statement on Sexual Harassment & Academic Integrity:
The Business Department will adhere to The City University of New York Policy
Against Sexual Harassment and Policy on Academic Integrity as stated in the Hostos
Community College Catalog.
Statement on Students with Disabilities:
The Business Department will adhere to the Hostos Community College policies and
guidelines for students with disabilities that require course accommodations. Any
student with a disability should register with the Office of Services for Students with
Disabilities, located in Savoy Building, room D101-P. Office number: 718-518-4454.
The office will work with each student to plan and implement appropriate
accommodations to assist them in completing course requirements.
Use of Cellphones, Tablets and Laptops in Class
Except as specifically allowed, the use of cellphones is NOT allowed during
regular class time. Tablets and laptops, ARE allowed but only for class purposes.
Any other use distracts from your learning and could show a lack of respect to your
fellow students and professor, so please do not use it for non-class related purposes,
unless it is an emergency. If you need to take an urgent call or message, please ask
to be temporarily excused from class.
Assignments:
This course will be an organic mix of lecture, discussion, and presentation
with the professor acting as guide to help students uncover, analyze, and
utilize important business concepts.
The class will begin by researching concepts and ideas, and then proceed
through investigation of how these have been applied in real life case studies.
Course Schedule
Please refer to the Schedule updated on the www.silvapuras.com/for-students
webpage.
Graded Assignments:
Exams
There will be four partial exams and one final. Each partial exam is worth 100points
and the final is worth 200points, for a total of 600 out of 1000points (60% of your
final grade). On occasion, I may include extra credit questions on the exam, or give
short homework assignments for extra credit, which will count towards the exam
points.
Semester Project
A critical aspect of being a good manager and businessperson is your ability to sell
ideas. Accordingly, I will assign you to prepare a business presentation. This
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business project, to be assigned during week 4 or 5 of the semester, will be worth
100 out of 1,000points (10% of your final grade). Students will present a complete
business idea to the class including description, analysis of competition, analysis of
product, its demand, and marketing plan.
Chapter Assignments: Students will have the opportunity to offer personal
perspective and contextual analysis of select readings. Reaction papers are not for
regurgitating information, nor should they be more opinionated than substantive.
This is an opportunity for students to exhibit their understanding of the readings
from the perspective of their experience in the course and how that relates to their
practices as musicians, listeners, engineers, and/or producers.
These papers need to be typed and proof read for grammatical and spelling issues.
They should end up being 1 page long typed and double-spaced in the MLA format,
with proper citations given. If you do not know the MLA format please Google the
term “MLA Format” and learn this important page layout and source identification
system.
Academic policies (Adapted from HCC Academic Bulletin, 2010-2012)
Hostos Community College believes that developing a student's abilities to
think through issues and problems by themselves is central to the
educational process. Since the Hostos College degree signifies that the
student knows the material s/he has studied, and the practice of academic
dishonesty results in grades or scores that do not reflect how much or how well the
student has learned, understood, or mastered the material, the College will
investigate any form of academic dishonesty brought to its attention. If the charge of
academic dishonesty is proved, the College will impose sanctions. The three most
common forms of academic dishonesty are cheating, plagiarism, and bribery.
Important
Academic
Policies:
Ethical Use of Content
Students are advised to exercise caution in using digital material downloaded from
the Internet in producing their own educational multimedia projects, because there
is a mix of works protected by copyright and works in the public domain on the
network. Access to works on the Internet does not automatically mean that these
can be reproduced and reused without permission or royalty payment and,
furthermore, some copyrighted works may have been posted to the Internet
without authorization of the copyright holder.
Students are reminded to credit the sources and display the copyright notice © and
copyright ownership information if this is shown in the original source, for all works
incorporated as part of the educational multimedia projects. Crediting the source
must adequately identify the source of the work, giving a full bibliographic
description where available (including author, title, publisher, and place and date of
publication). The copyright ownership information includes the copyright notice
(©, year of first publication and name of the copyright holder).
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Cheating:
Cheating is the unauthorized use or attempted use of materials, information, study
aids, devices or communication during an academic exercise.
In the collegiate setting, cheating is defined as the purposeful misrepresentation of
another's work as one's own. Faculty and students alike are responsible for
upholding the integrity of this institution by not participating either directly or
indirectly in act of cheating and by discouraging others from doing so.
Plagiarism:
Plagiarism is a form of cheating which occurs when persons, even if unintentionally,
fail to acknowledge appropriately the sources for the ideas, language, concepts,
inventions, etc. referred to in their own work. Thus, any attempt to claim another's
intellectual or artistic work, as one's own constitutes an act of plagiarism.
Bribery:
In the collegiate setting, bribery involves the offering, promising, or giving of items
of value, such as money or gifts, to a person in a position of authority, such as a
teacher, administrator, or staff member, so as to influence his/her judgment or
conduct in favor of the student. The offering of sexual favors in exchange for a grade,
test score, or other academic favor, shall be considered attempted bribery. The
matter of sexual favors, either requested or offered, in exchange for a grade, test
score or other academic favor, shall also be handled as per the Sexual Harassment
procedures of the College.
NOTE:


Any work missed during any period of absence must be made up by the
student.
To meet financial aid criteria, a student must attend class at least once in the
first three weeks and once in either the fourth or fifth week of class.
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