WHO IS OCNA ?
Ontario Community Newspapers Association is a nonprofit industry association comprising more than 300 weekly
newspapers located across the province. We are dedicated
to helping community newspapers prosper
Your Objective
Create Community Awareness
Distribution
Brand Identity
Creative Strategy
Target Audience
Connect with your
Volunteer Drives!
Community
Creative Strategy
Effective advertising
Deliver Message
Gain Exposure
Generate Publicity
Access Vertical Publications
Share Vision
HOW DO YOU OBTAIN OBJECTIVE !
Press Releases
Matte Articles
Public Service Announcements
Advertising - Classified
Display
Online
Flyers Post its
Inserts
Press Conference Services
Insert Delivery by FSA
Community-by-Community ROP
Targeting
COMMUNITY NEWSPAPERS
ARE THE SOUL OF THEIR
COMMUNITIES
Their work shapes discussion and debate about issues effecting the
communities they serve. They reflect the spirit, hopes, dreams, fears and
desires of the people they serve. Community Newspapers are leaders in
their communities. They care about their readers and the continued
growth and economic development of their towns and cities. Our
members are progressive publishing companies offering their readers
and advertisers Community Newspapers, directories, special sections,
Web sites, printing operations, specialty magazines and more
THE ONTARIO PRESS SERVICE
Your convenient,effective and cost-efficient means to reach
Ontarians through the weekly press
PRESS SERVICE RELEASES
The Ontario Press Service allows governments, companies and not-for
profit organizations to send press releases or public service
announcements to Community Newspapers (both OCNA members and
non-members) throughout Ontario or throughout the country. The service
can be targeted to specific areas within Ontario, either large or small. The
releases are initially sent via e-mail on Wednesday and are then
available on our Intranet site for three months. We also promote
releases each week in our Friday e-bulletin to members. Can be
distributed in English or French or both.Conference Call Editorial Boards
offer you a virtual press conference with editors across the province that
you wouldn’t be able to reach otherwise. You bring the message, we
coordinate the call..
Ad*Reach is the sales and marketing division of the Ontario Community
Newspapers Association (OCNA). Their role is to promote the community
newspaper industry and to be the single conduit for advertisers to reach our
members. With more than 300 newspapers in the network, they represent
corporate newspaper groups, like Metroland and Sun Media, as well as
independently-owned papers.
Be it Run of Press ads, inserts, Special Sections, or post-its, we help you
choose your markets and look after everything from planning to execution.
Further, with our participation in Community Media Canada, they can help
facilitate advertising in community newspapers across Canada.
ADVANTAGES OF USING
One Stop Source of Community Newspaper Information
Volume Discounts
One Call, One Invoice
Flighting of Material
Speed of Service
Research
Socio-economic Data about Communities
Custom Mapping
Easy Online Planning Tools
NETWORK CLASSIFIEDS
REACH MILLIONS OF CUSTOMERS WITH ONE EASY CALL
Network Classifieds Advertising is for any customer or individual who wants
to reach Canadian consumers regionally, provincially, or nationally. Classified
ads are text only –no graphics or bold type – and will be inserted under the
appropriate heading. Effective ads often use a leading phrase in all-capitals,
contain action words, and include a telephone number, e-mail address and/or
website.
This is the most economical advertising program going! Get your message
"
delivered to Community Newspaper Readers
in more than 2.5 million
households every week. A 25-word standard classified in 204 newspapers in
Ontario, delivered to more than 2.5 million homes is a fraction of the cost. We
can also get you the best rates for across Canada, 650+ papers.
Promote your message, your brand, your web address in one of the best read
sections of the newspaper.
VALUE AD NETWORK
The Ontario Community Newspapers
Association is pleased to introduce a
cost effective means to reach Ontarians
with this business-card sized display
advertising program. This program has
been designed for companies who wish
to begin a display advertising program in
a modest way.
NEWSPAPERS ARE MORE
THAN JUST PRINT
Mobile Sources
Tablets
Websites
RRS
Social media
They effectively translate across media platforms
Newspapers offer exciting and innovative options
for advertisers – in print, online, mobile and
more.
Readership of newspaper sites grew 13.9%
between 2008 and 2009.
Advertising in newspapers and on their sites
builds awareness for the advertised product and
drives the reader online.
Government Relations
OCNA is focused on ensuring that the voice of Ontario’s Community
Newspapers are heard by those at the provincial and municipal levels of
government. Our work in government relations consists of:
Advocating media and business issues favourable to our members
Promotion of the Community Newspaper industry with politicians, civil
servants, the Chambers of Commerce and other associations
Assisting our members with any other governmental matters
We also represent the industry with a number of provincial bodies.
All federal government issues are handled by the Canadian Community
Newspapers Association.
•Issues We Cover
Open Meetings: ensuring that the current laws that limit the right to hold closed door sessions are
not violated.
Freedom of Information: supporting the Provincial and Municipal Freedom of Information laws.
Publication Bans: supporting the development of an electronic registry of non-statutory
publication bans to prevent journalists from inadvertently breeching a ban.
Provincial Government Advertising: we provide provincial government advertising to our
member newspapers through Ad*Reach.
Newspaper Definition: ensuring that provincial government definitions of what is considered a
“newspaper” are broad and inclusive.
Blue Box Recycling: OCNA is a founding member of both Waste Diversion Ontario and
Stewardship Ontario, the non-governmental bodies that oversee and help fund Ontario’s Blue Box
recycling system. Each year OCNA members contribute hundreds of thousands of dollars worth of
advertising space to local municipalities to help promote waste diversion.
Workplace Safety and Insurance Board
: OCNA is part of a working group that reviews and works on workplace insurance issues
affecting our members
Government Networking
OCNA has the ability to arrange Conference Call Editorial Boards between provincial politicians or
officials and our members for efficient and interactive discussions of major issues.
Each year, OCNA organizes a Queen's Park Day where member publishers have the opportunity
to meet their local MPPs in Toronto to discuss the newspaper industry and the important issues
we face. Independent meetings with MPPs are arranged during the day, followed by a general
reception at Queen's Park for both politicians and publishers.
Resource Links
•
•
www.ocna.org/faq
www.newspaperscanada.ca/ad-resources/industry-info/adeffectiveness
•
http://www.newspaperscanada.ca/ad-resources/case-studies
•
http://www.adreach.ca/
•
http://ma.marketanalyzer.ca/ocna-portal/action/Advertise
•
http://www.communitymedia.ca/
SUMMARY OF SERVICE & PRICING
LINKS
Network Classifieds Advertising Program
OCNA's Network Classified Advertising program provides advertisers with a convenient, one step method to reach more
than 3 million readers* in Ontario for approximately $2 per paper per week. Simply provide OCNA with your wording and
we will place it in more than 190 community papers in Ontario or 600 newspapers across the country.
http://www.networkclassified.org/networkclassifieds_rates_info
Value Ad Network
OCNA has been able to negotiate special rates with our member newspapers and are pleased to offer you their best
available discounted rates. Please see our offering of bundled advertising packages in 9 Zones across the province. Your
Network Display Advertising will appear throughout the newspaper, not in the Classified Pages.
http://www.networkclassified.org/2x2program_rates_info
Ad*Reach
Our role is to promote the community newspaper industry and to be the single conduit for advertisers to reach our
members. With more than 300 newspapers in our network, we represent corporate newspaper groups, like Metroland
and Osprey, as well as independently-owned papers. Further, with our participation in Community Media Canada, we can
help facilitate advertising across Canada in more than 869 community newspapers, making Ad*Reach the one, easy way
to reach community newspapers throughout the country.
http://www.adreach.ca/rates.htm
Use Our Press Services
OCNA offers one of the most cost-effective methods of news, features and PSA distribution available. We can distribute
your timely material to more than 1,000 English and French community newspapers across Canada, representing a
circulation of more then 12 million.
http://www.ocna.org/pressservices
WHO DO I CONTACT
Press Services
Karen Shardlow, Member Services Coordinator
k.shardlow@ocna.org
905-639-8720 ext 232
Network Classifieds
Khymn Glover, Network Sales Coordinator
k.glover@ocna.org
905-639 8720 ext 226
AdReach
Doug Sexton, National Accounts Manager
d.sexton@ocna.org
905-639-8720 ext 238
Ted Brewer, National Accounts Manager
t.brewer@ocna.org
905-639-8720 ext 222