WEC Conference
May 17, 2001
Chuck Risch
Ford Motor Company
Business and Policy Strategy Manager
Big 3 Joint Programs were
unthinkable before 1970
• Fortress mentality - enemies
across town.
• Legal barriers -- monopoly & jail
are powerful disincentives
• Government regulations on auto
industry were not as stringent as
today
Post 1970 Events
Leading to collaborative US OEM research
• Big Three no longer dominated US or
World markets
• US Laws changed – pre-competitive R&D
became “OK”
• Government regulations became major
factors in auto industry; e.g., Clean Air,
Safety, Corporate Average Fuel Economy
Suddenly bitter enemies were
on same side of table
• Joint R&D programs – coopetition – made
sense in three well-defined areas:
• When technology led to no customer
differentiation
• Where research is directed at societal
good
• Where common suppliers are critical to
success
Sleeping with the Enemy
Chronology of Big Three
Cooperation
 Electrical Wiring
 Natural Gas Vehicles
 Supercomputing
 Automotive Materials
 Low Emissions Paint
 Occupant Safety Partnership
 Low Emissions Consortium
 CAD/CAM Partnership
 Vehicle Recycling Partnership
 High Speed Serial Data Communication
 Environmental Research Consortium
 Advanced Battery Consortium
 Auto-Oil Air Quality Partnership
 Automotive Composites Consortium
1988
1990
1992
1994
Synergy 2010
• 1995 computer study to determine if PNGV technologies could
be packaged in a vehicle and get 80 mpg
• 80 mpg was theoretically attained with three powertrains
• Many technologies could not be packaged, which helped add
downsizing as a design criteria
• The weight evaluation of every component helped identify the
need for some industries to add weight as a factor for competitive
advantage
• Challenge for designers to reduce aerodynamic drag and have
styling 15 years out
resulted in a unique design
that was made into a
concept car.
P2000 Program
• Derived from an existing platform (Mondeo) that has
been re-proportioned and restyled to meet the
parameters of a mid-size vehicle (Taurus).
• Achieves a 40% weight reduction
vs. current Taurus.
• Base powertrain is 1.2L, 4-cylinder
CIDI engine (DIATA) with an ASM Transmission.
• HEV & FCEV variants also built
• Maximizes the secondary
weight savings with
composites & magnesium.
Concept Cars
Prodigy - Major Technical Features
Aluminum Body Structure
LSR Hybrid Drivetrain
DIATA Engine
+
SAM
-
WB-5-227.DSF
• 53% less mass over
conventional design
• 3-phase induction Starter/
Alternator
• 299 lbs. Body-in-White • NiMH Battery
• Applicable to high volume • 5-Speed ASM
Direct
Injection
Aluminum
Through-Bolt
Assembly
What’s Next?
Ford Escape HEV
• 2003 production
• Efficient 4 cylinder gas
engine w/ 4WD
• V6 performance
• Regenerative braking
and stop-start
• Est. 40 mpg city and
500 mile range
• SULEV / Stage IV
Ford 42V/ISG Explorer/Mountaineer
• 42-volt electrical
system with ISG
• Efficient 6-cylinder
gasoline engine
• ISG provides
start/stop, electric
power assist,
regenerative braking
• 42V system provides
power for highdemand accessories
Ford Focus Fuel Cell Vehicle
• Direct-H2 Fuel Cell
• First production prototype
delivered Nov. 2000
• 2004 production plan
• 385 V high-voltage DC bus
• 67 kW peak power AC
motor
• Zero emission vehicle
• 100 mile range
What’s Now?
2002 Dedicated Natural Gas
Crown Victoria
What’s new for 2002?
2002 Dedicated Natural Gas
F-150
What’s new for 2002?
2002 Dedicated Natural Gas
F-150
5.4L engine now SULEV
Compatible
2002 Bi-Fuel Natural Gas
F-150
What’s new for 2002?
2002 Bi-Fuel Natural Gas
F-150
5.4L Bi-fuel is engine with
automatic transmission is ULEV
Compatible
2002 Dedicated Natural Gas
Econoline Van & Wagon
Carry-Over
2002 Dedicated Natural Gas
Econoline Van & Wagon
WHY BUY’S
 Optional 4th Fuel Tank (Wagon Only)
 Meets ULEV/ILEV and California SULEV standards
2002 Dedicated Natural Gas
Econoline Cutaway
2002 Bi-fuel Propane Vehicles
• Sold and serviced by all Ford dealerships
• F-150 regular cab or SuperCab with 7700 lb
payload group, 4x2 or 4x4
• ULEV certification
Ford’ New Brand - TH!NK
• TH!NK is the brand that will provide
innovative solutions for personal mobility
• TH!NK will be an incubator for cutting edge
technologies
• TH!NK - Fresh approaches.
Caring for the environment.
TH!NK
A Fresh Approach
“In today’s world,
solving environmental
problems is an investment,
not an expense.”
William Clay Ford, Jr.
Chairman and CEO,
Ford Motor Company
Ford Ranger EV - powered byT
• EV sales leader -- over 1,000
units in service since 1998
• Targeted at fleet applications
• Nationwide network of about
50 EV certified dealers
• Top Speed: 75 mph
• Range: 50 miles (customer)
• Performance: 0-50 in 12.5 sec.
• Battery: 39 PbA 8-volt modules
(312 volts)
USPS EV - powered by T
• Initial contract for
500 units beginning
in Dec. 2000
• Initial vehicles concentrated in
California.
• USPS holds option for an additional
5,500 units.
• Chassis and the electric drive system
based on the Ranger EV.
• Body is from Grumman Olsen
Industries.
• Top speed: 60 mph
• Acceleration: 0 - 50 mph in 19 sec.
• Driving Range: 50 miles
• Payload: 1,000 pounds
t city
•
•
•
•
•
•
•
•
Two seat “city car”
Battery electric vehicle
Top Speed = 55 mph
Range = 50 miles
Modular design for recyclability
Fully recyclable thermoplastic body
Launched in Norway - Nov. 1999
Selected European cities and US
demonstration projects in 2000 and
2001
• North American FMVSS version
beginning of 2002
t neighbor
•
•
•
•
•
•
Two and Four Passenger Models
•
•
•
•
Low Speed Vehicle (LSV)
Transportation within
communities
Not a Golf Cart -- street legal
New FMVSS Regulation - June
1998
Legal on 35 mph streets
(selected states)
Safety -- lights, windshield, 4
wheel brakes, seat belts, and 3
mph bumpers
25 mile top speed
30 mile range
110v re-charging
3Q 2001 -- Internet sales
T bike traveler
T bike fun
• 24v system - 110v charging
• $1,195/$995
• 20 mile range
•July 2000 -- Internet Sales
Ford Focus FCV
Hydrogen Fuel Cell
Summary
• Collaborative research with industry and
government is beneficial
• The future for environmentally friendly
products is bright
• New cars sold today are much cleaner
than their predecessors
• Many product offerings provide even
greater environmental benefits
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