REALTOR® Magazine
2016 Editorial Calendar
January/February
March/April
A FRESH VISION
POWER OF THE MARK
FOCUS ON THE FUTURE
A New President Steps Up
What sets REALTORS® apart
Smart ideas for recruiting young professionals
Editorial Deadline: 11/2/15 (Monday)
Ad Space Close: 12/2/15 (Wednesday)
PAGES CLOSED: 12/31/15* (holidays)
RMO Site Turnover: 1/20/16 (Wednesday)
In Home Start Date: 1/22/16 (Friday)
May/June
Editorial Deadline: 1/4/16 (Monday)
Ad Space Close: 2/3/16 (Wednesday)
PAGES CLOSED: 2/26/16 (Friday)
RMO Site Turnover: 3/16/16 (Wednesday)
In Home Start Date: 3/18/16 (Friday)
Editorial Deadline: 2/29/16 (Monday)
Ad Space Close: 3/30/16 (Wednesday)
PAGES CLOSED: 4/22/16 (Friday)
RMO Site Turnover: 5/11/16 (Wednesday)
In Home Start Date: 5/13/16 (Friday)
Redefining the REALTOR®
The centennial year of the REALTOR®
trademark provides the backdrop for
a close-up look at NAR’s brand new
public campaign that will set
expectations in the minds of
consumers about the vital role of
REALTORS® in all aspects of the real
estate transaction. What does the
“mark” mean at a time when people
have instant access to so much
information? How can you use the
“mark” to differentiate yourself in the
business?
“30 Under 30” Class of 2016.
Honorees share their best networking strategies,
and how they win business.
IN PRINT
The Market Ahead (News Feature)
Our 2016 outlook for the economy,
housing, and the commercial sector.
How are inventory, interest rates, and
buyer demand affecting markets?
NAR in 2016. President Tom Salomone
of Coral Springs, Fla. is secondgeneration REALTOR® whose 40 years
in the business inform his vision and
passion for the industry and the
association.
Brokerage Management:
The Completely Mobile Brokerage
How do brokers decide they don’t
need a bricks and mortar business?
How do they address agent concerns?
A step-by-step guide to going 100%
mobile.
Fair Housing Heroes (News Feature)
Nearly 50 years since the federal ban
on housing discrimination, we’ll
profile champions who have shed
light on such intransigent issues as
racial steering and disparate lending
practices. What can members do to
ensure the tenets of fair housing are
upheld? PLUS: Pushing Back.
Sometimes housing testers ensnare
the wrong targets. A look at a
practitioner who successfully fought a
wrongful discrimination charge.
Agents of the Future (News Feature)
The median age of REALTORS® is 57. Only 3
percent are under age 30. A strong and vital
industry going forward depends on bring
motivated younger professionals on board. We’ll
look at brokers who are attracting and
maintaining younger recruits. What are they
doing differently to keep agents representing a
healthy mix of ages and backgrounds?
Brokerage Management
What Your Team Leaders Aren’t Telling You
The agent-broker relationship can be a tricky
dynamic where teams are concerned. Agents
sometimes hold back their frustrations when it
comes to dealing with their broker in charge.
Here team leaders explain what they wish their
broker better understood regarding broker
support, flexibility and micro management.
Commercial: Downtown
Transformations. How practitioners
are partnering with downtown
organizations to improve
communities and make business
connections.
Selling challenges : In Search of Sellers
Techniques for turning owners into
clients.
Selling : How to handle the ‘house
that would not sell”
Practitioners who take on expired
listings.
INSERT: NAR’ Consumer Campaign
Selling : When the listing is a teardown
Educate buyers about fees or multiple offers
from builders.
INSERT: Conference & Expo Promo
ONLINE AT realtormag.realtor.org
View the full online calendar at http://realtormag.realtor.org/online-editorial-calendar
Product Guides
Product Guides
Product Guides
Consumer Electronics Highlights
A sneak peak of the most intriguing
real estate-related gadgets and tools
to be unveiled at the Consumer
Electronics show in Las Vegas.
Marketing in 3-D—Tech that
enhances open houses, showings and
selling.
Mapping Apps
Tech that helps you navigate routes and avoid
traffic and construction delays. How to build a
custom map that shows highlights of a
community.
PLUS: What’s New With Cameras
We’ll showcase top camera offerings
and ways to make listing photos shine.
PLUS: Reach overseas clients with
relationship management tech tools.
PLUS: The tech that keeps the 30U30 on track.
Video Special
Perspectives from a housing tester.
Video Special
Video Special
30Under30: Behind the Scenes
Live from the
Consumer Electronics Show
Video
NAR in Washington: The Voice for Real Estate
Check out NAR’s biweekly roundup of news that affects the industry and the business concerns of REALTORS®. The Real Estate
Economy: Online Video News Reports
Each month, NAR releases two closely watched, market-moving economic indicators—existing-home sales and the pending
home sales index. REALTOR® Magazine is on the scene with NAR’s chief economist to provide perspective on the latest data.
Updated 10/15/15
This calendar is subject to change. For the latest information, contact Wendy Cole, wcole@realtors.org.
REALTOR® Magazine
2016 Editorial Calendar
November/December
July/August
September/October
THE HOW-TO DO-ANYTHING ISSUE
BEHIND THE CAMPAIGNS
GOOD NEIGHBOR AWARDS
Tips and strategies for getting the job done
Advance look at presidential race
Learn how practitioners juggle business
with life-changing volunteer work
Editorial Deadline: 5/2/16 (Monday)
Ad Space Close: 6/1/16 (Wednesday)
PAGES CLOSED: 6/24/16 (Friday)
RMO Site Turnover: 7/13/16 (Wednesday)
In Home Start Date: 7/15/16 (Friday)
Editorial Deadline: 7/5/16* (holiday)
Ad Space Close: 8/3/16 (Wednesday)
PAGES CLOSED: 8/26/16 (Friday)
RMO Site Turnover: 9/14/16 (Wednesday)
In Home Start Date: 9/16/16 (Friday)
Editorial Deadline: 8/29/16 (Monday)
Ad Space Close: 9/14/16 (Wednesday)
PAGES CLOSED: 10/7/16 (Friday)
RMO Site Turnover: 10/26/16 (Wednesday)
In Home Start Date: 10/28/16 (Friday)
2016 REALTORS® Conference & Expo
Preview. Orlando will be the site of the
year's most captivating educational and
networking event in real estate. Meet the
speakers, get a taste of the conference, and
find out why so many REALTORS® are
putting sunny Florida on their calendar for
November.
REALTOR® Magazine's Good Neighbor
Awards. The magazine honors REALTORS®
for their extraordinary volunteer service is
alleviating suffering and inspiring others to
serve. Package includes a cover story, plus
online exclusive video, and awards gala at
the REALTORS® Conference & Expo.
IN PRINT
How-to Do-Anything Issue
A crowd sourced compendium of lists that
will help you soar on the job. We’ll cover
everything from how to fill out the new
closing disclosure forms to how to preserve
your laptop battery’s life.
High-Performance Homes and the Impact
of Smart Devices (News Feature)
Technology is turbo charging how energy
usage, air quality and security are monitored
in home. How is such information being
handled or conveyed during transactions?
Are there new disclosure concerns?
Commercial: Staging in the Commercial
Space. What works well on the residential
side should not be overlooked for offices,
retail, and the industrial sector. We’ll show
as well as tell when it comes to best
practices and how to stage cost effectively.
Selling: The Always-At-Home Seller
When owners are disabled, elderly, or
parents of a newborn, it can be tough to
show a listing. How do practitioners work
with sellers who can’t leave their home
during showings?
Presidential Election and What’s in it for
Real Estate(News Feature) REALTOR®
Magazine’s reporting from the frontrunners’ campaigns and the Democratic and
Republican conventions will provide insights
into how the candidates view REALTOR®
priorities for 2016 and beyond.
Brokerage Management:
Charitable Marketing You’re an active
volunteer in your community, a go-to giver
for a number of philanthropies. How do you
spread the word about your good deeds to
your sphere without sounding crass?
Psychology of Home Buying (News Feature)
What does the latest research tell us about
the consumer mind? What are the pain
points? And how can you apply that
knowledge to better connect with buyers?
Commercial: The Greenest Buildings
Which cities have the greenest commercial
real estate and what does it take to get
there? Minneapolis, San Francisco and
Chicago sit at the top, according to CBRE’s
National Green Building Adoption Index.
Selling: First-time Buyers Today’s entry-level
buyers are having trouble gaining a foothold
in the market. We’ll hear from practitioners
who’ve helped get qualified yet nervous
millennials off the fence and into a home of
their own.
Selling: Home Inspection Stress
Termites, radon, chimney cracks, improper
wiring. So many common inspection issues
can strike fear in the hearts of buyers. How
to help sellers assess repair expectations
and buyers determine what’s a deal breaker.
INSERT: Conference & Expo Promo
INSERT: NAR’s Consumer Campaign
ONLINE AT realtormag.realtor.org
View the full online calendar at http://realtormag.realtor.org/online-editorial-calendar
Product Guides
Product Guides
Product Guides
Fashion Coast to Coast—An overview of
appropriate work attire for your region. How
to incorporate style trends in a professional
way.
Coaching and Training systems. A rundown
of programs, conferences, and one-on-one
options to boost your performance year
after year highlighting the newest
techniques that bring results.
2016 Auto Preview. What new models
should real estate pros pay attention to.
PLUS: New options in the moving business:
pods, bins and trucks.
PLUS: New Apple Products
Video Special
Video Special
Day in the life of a REALTOR®
Behind the scenes at the Democratic
and GOP conventions
PLUS: Holiday Gift Guide. We offer ideas for
helpful gifts that leave a lasting impression.
Video Special
Meet the Good Neighbors
Updated 10/15/15
This calendar is subject to change. For the latest information, contact Wendy Cole, wcole@realtors.org.