BMA 7
Create new learning activities to integrate SCAMPER
and CPS into our curriculum unit
Show differentiation for the gifted student
SCAMPER for an advertising campaign for sports shoes-Year
4
Substitute
Show 2 ads for 2 winter boots. What information have they
included? Is there any general information about shoes that
is needed no matter what type of shoe it is?
Combine
Combine the information about various types of shoes with
the ads for sports shoes.
What things are common?
What things are different and why?
Adapt
Take the relevant information for the ad about the winter
boots and adapt it to be applicable to an ad about sports
shoes. Gifted students to create a graphic organizer such as a
venn diagram to show the common characteristics between
the shoes and those, which are particular, to each. Then
adapt the ad to empathize the parts, which are needed by
the sports shoe. If you need to play sport in your shoe what
characteristics and parts would be more important?
Modify, magnify, minify
Increase the amount of information that you need for a
sports shoes that is not in the ad about the winter boots to
make it more relevant for the sports shoe ad. In a sports
shoe you need spring, comfort, support, breathability, and
strength
Put to other uses
If this ad were to be used for advertising other sports
equipment would it be a good ad? Are we including a style
that could be adapted as an appealing ad for other people
who are interested in buying other sports equipment? Is it
the sort of ad that appeals to all people who play sport? Are
there any particularities that these types of people share and
would want to see in an ad?
Eliminate
What information can be eliminated because it is not adding
to the value of the ad or the product? Eg that a sports shoe is
waterproof –does it need to be waterproof
Reverse, rearrange
Theme and rheme- what is the most important information?
Make sure that this is emphasized in your ad as the most
prominent thing and the other things, which do not have as
much value, are made less prominent in the ad
CREATIVE PROBLEM SOLVING
You are the boss of the ad agency. You have to choose
between 2 ads. Which one will you choose?
Problem Awareness
A choice has to be made between 2 good ads for one
campaign to launch a new sports shoe. Which one do you
select and how do you know if you are making the right
choice?
Fact Finding
Who is the customer?
What is the product?
What does the customer want to know about the product?
Where is the ad going to be shown?
How much do the ads cost?
Which ad is the most colourful?
Does the ad need to be colourful?
Do they know where they can buy them?
Problem Solving
Have we asked the customers what they want from the
product?
Have we done market research?
Have we put those findings into our ad?
Does the ad show the product off to the best effect to show
the technical part of the shoe, as this is what the customer
needs to know?
Have we added colour?
Idea Finding
Do some market research of the questions from the fact
finding and relate them to the problem solving
Solution Finding
On the basis of the above and the correlation of all these
results and brain storming –make a decision of which ad
most fits the needs of the consumer and the ad agency.