Year :2010/2011
Course Title
Course Number
Prerequisites
Course Website
Instructor
Coordinator
Office Location
Office Phone
Office Hours
E-mail
Assistants
Jordan University of Science & Technology
Faculty of Computer & Information Technology
Department of Computer Engineering
Semester :1st
semester
Course Information
Marketing
CIS(285)
CIS (150) :)Management
+CIS (151)Economy
http//:www.ciscourses.just.edu.jo/
Suzan Bdour
Suzan Bdour
Ph1 level 0
7201000 Ext .22591
Sun , Tue, Thu :9:00 – 10:00,
Mon , Weds :10 -11
bsuzan@just.edu.jo
TBA
Catalog Description
Strategic marketing; The marketing environment; E-marketing and customer relationship
management; Marketing research and information systems; Target market segmentation, Consumer
buying behavior, The marketing mix elements (Product ,managing product, branding and
packaging ; distribution decisions ; Promotion decisions; and pricing.)
Title
Author(s)
Publisher
Edition /Year
Book Website
References
Assessment
First Exam
Second Exam
Quizzes
Final Exam
Total
Text Book
Marketing Concepts and Strategies
Pride and Ferell
Houghton Mifflin Company
libraray Edition, 2009
http//:www.prideferrel.com
“Marketing Management analysis “, Planning &Control .Philip Kotler , 9th edition.
“Strategic Management & Business Policy “ .T.Wheelen.j.Hurger.A.Welsey,2004
Assessment Policy
Date
TBA
TBA
After each chapter
Scheduled by A & R
Course Objectives
This course is designed to help the students:
1. Give an overview of marketing concept and marketing mix..
2. Understand the strategic planning process
3.Understand the importance of marketing environment scanning and analysis.
4.Understand the importance of IT
customer relationship .
and the information system to build long-term
5 Understand elements that affect buying decisions
6.Understand the marketing mix elements .
Weight
25%
25%
10%
40%
100%
Weights
10%
15%
15%
15%
15%
30%
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Teaching & Learning Methods
Lectures, lecture notes and assignments are designed to achieve the course objectives.
Students are expected to read the material as detailed in the text, complete the assignments/project on
time and participate in class.
Course web page is an essential part of the course.
Learning Outcomes:
Upon successful completion of this course, students should be able to:
Related
Objective(s)
Reference(s)
1
Define marketing , target market, marketing mix marketing
exchanges and marketing orientation .
Ch.1
1
Describe the process of marketing management.
Ch 1
2
Describe the strategic planning process
Describe the marketing implementation process and the major
approaches to marketing implementation.
Ch 2
3
Understand the importance of environmental scanning and
analysis.
Ch 3
3
Understand how competitive, political, economic,
technological and sociocultural issues affect marketing
activities.
Ch 3
4
Define electronic marketing and electronic commerce and
recognize their importance in strategic planning.
Ch 6
4
Understand the characteristics of electronic marketing address ability, interactivity, memory, control,
accessibility .and digitalization.
Ch 6
2
Ch 2
1.
4
Understand how electronic marketing and information
technology can facilitate customer relationship management.
Ch 6
5
Understand the basic steps in conducting marketing research,
how such tools as database, decision support systems, and the
internet facilitate marketing research.
Ch 7
6
Understand what is market, the major segmentation variables,
how to evaluate market segments, and sales forecasting
methods
Recognize the stages off the consumer buying decision
process, how situational , psychological , social influences
Ch 8
7
Ch 9
affect consumer buying decision process.
7
Understand the concept o a product, how to classify products,
the product life cycle, and the reasons of product failure.
Ch 11
7
Understand how organizations manage existing products and
the importance of product differentiation .
Understand the value of branding the types of branding
policies, and describing the major packaging and labeling
functions .
Understand the functions of marketing channels, the types of
them,
Ch 12
10
Understand the advertising and public relations as methods of
promotion.
Ch 19
10
Understand the major purposes off personnel selling , the steps
in the personal selling process, what sales promotion activities
and how they are used.
Ch 20
11
Understand the impotence off price , the factors that may
influence marketer’s pricing decisions, and explore the
relationships among demand, costs and profits.
Ch 21
8
9
Ch 13
Ch 15
Course Content
Week
1
Topics
2+3
Planning ,Implementing and controlling marketing
strategies.
The Marketing Environment
4
5+6
Marketing Strategy and Customer relationships
Chapter in Text
. Ch .1
Ch .2
. Ch .3
Ch.6
7
Using Technology and information to build customer
relationships.
Marketing research and information systems
.
8+9
Target markets and customer behavior
. Ch .8
10+11
Product concepts , Developing and managing products . Ch .11 , Ch 12
12
13
Branding and Packaging .
Marketing channels and supply chain management
.
14
Advertising and public relations
. Ch 19
Ch .7
Ch .13
Ch .15
15+16
Personal selling and sales promotion
. Ch 20
16
Pricing concepts
. Ch 21
Homework
Exams

Makeups
Drop Date
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
Cheating
Attendance
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Workload
Graded Exams
Participation
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Essential Notes
 Homeworks are due at the beginning of class.
 Late homework will not be accepted.
 All work has to be done independently.
 All homework assignments are to be done individually.
 Students handing in similar work will both receive a 0 and face
possible disciplinary actions
The format for the exams is generally On Line (Multiple choice)
Additional Notes
Makeup exam should not be given unless there is a valid excuse.
Last day to drop the course is before the twelve (12th )week of the current
semester.
Standard JUST policy will be applied.
Excellent attendance is expected.
JUST policy requires the faculty member to assign ZERO (35 )%if a
student misses 10 %of the classes that are not excused.
Attendance will be taken by calling, or through quizzes.
If you miss a class, it is your responsibility to find out about any
announcements or assignments you may have missed.
It is necessary to pass the lab for successful completion of the course
Average work-load student should expect to spend is 7 hours/week.
The grade o the exam is known directly because it is on line exams.
Participation in the class will positively affect your performance.
Disruption and side talks will possibly result in dismissal from class.
No eating or chewing gums are allowed in class.