Group 3
Project Brief:
It's a main project in " FUNDAMENTALS OF
LEARNING AND TEACHING-TCHG 502, ETCT 503"
course related to American University in Cairo,
Graduate School of Education, under
supervision of Dr. Mervat El Dib in May 2011.
This project is about to "Unit Planning" using
one of the most important strategies in how do
we learn which is "BACKWARD DESIGN"
We hope that this project meets your needs.
The Grade covered:
Grade 8
The subjects Integrated
Mathematics
English
IT.
:
Introduction:
Teaching the importance of small-business
ownership to students through class projects
gives students hands-on experience in starting
and running a business.
Projects can teach students the fundamentals
of small-business ownership while teaching
them how to write a business plan, how to
hire staff, how to market a business and how
to create a budget and financial statements.
We are here to give our students the best
possible real life work experience allow students
to learn about the day-to-day functions of
entrepreneurs and small business owners, how to
start a business, design it and learn from multiple
failures and successes of running their own
virtual small business
Through the unit students will be able to
necessary mathematical concepts,
incorporate their computer knowledge,
English writing and presentation skills,.
This unit is designed for grade eight.
Stage 1: Desired Results.
Established Goals:
Mathematics standards:
Strand A: Number Sense, Concepts, and Operations
Standard 3: The student should demonstrate understanding of the effects of
operations on numbers and the relationships among these operations, selects
appropriate operations, and computes for problem solving.
Strand E: Data Analysis and Probability
Standard 1: The student understands and uses the tools of data analysis for
managing information.
(Florida Y-8 Mathematics Standards)
English standards:
The student should demonstrate understanding of
Publishing Standard: The student will write a final product for the intended
audience.
Informative Standard: The student develops and demonstrates technical
writing that provides information related to real-world tasks.
Persuasive Standard: The student develops and demonstrates persuasive
writing that is used for the purpose of influencing the reader.
Informational Text Standard: The student comprehends the wide array
of informational text that is part of our day to day experiences.
Technology Standard: )IT(
The student develops the essential technology
skills for using and understanding conventional
and current tools, materials and processes.
(Florida K-12 Reading and Language Arts Standards)
The etiquettes of writing a questionnaire•
The marketing plan of a small business.
The impact of bank loans and interest on profit .
Partnerships with equal or different shares.
The meaning of a slogan.
The importance of media and information technology in promoting the
product.
The concept of taxes.
The difference between cost price and selling price.
The idea of special offers and discounts.
The concept of profit and loss.
The difference between formal and informal writing.
The difference between objective and subjective writing.
The structure of a persuasive writing.. ex: advertisement.
Essential Questions:
How are you going to choose your product and your potential customers?
How can you design survey to collect data?
How can you organize ,analyze and display the collected data?
Would you prefer a loan or partnership with different shares?
How are you going to choose prices for raw materials?
What is the total cost price of you product?
What is the selling price after adding taxes-if any- or profit?
Compare between the cost of your goods in retailer and whole sailors?
How are you going to advertise for your business / product?
What are the factors affecting the design and the plan for advertisement campaign ?
what is the difference between writing a commercial ad and a report?
when should you use the passive voice?
Would you use technology in promoting your business? what form?
How can you assess the revenue or losses?
Understanding
students should be able to understand...
The importance of a Private business in developing economy.
Survey and questionnaire differ according to the topic of interest and audience.
Studying the market and the consumer's needs is essential to a successful
business
The internet is a powerful marketing tool.
The difference between formal and informal writing.
The difference between objective and subjective writing.
Knowledge:
students should be able to know
Key terms: private sector, marketing, simple and compound interest, cost price,
selling price, taxes, percent of increase and decrease, profit, loss, advertisement,
feasibility study, formal and informal writing, persuasive writing, slogan, passive
voice.
Parameters of a marketing, pricing and location.
Points to consider designing an advertisement plan.
Banking system.
Discount time and purpose.
Variables affecting the selling price
The meaning and importance of calculating the unit rate
The proper sentence structure and punctuation rules for different forms of writing.
Skills:
The student should be able to...
Work together , divide work and integrate all the parts together
Conduct a survey to collect then analyze and interpret data
Calculate the simple interest of a bank
Divide a number into a given ratio
Use ratios and proportions to calculate unit price and duplicate recipe.
Calculate the cost price and the selling price of a product
Calculate the profit or loss
Design an advertisement plan
Write a report using formal language with proper sentence structure and punctuation
Use figurative speech to create an effective slogan
Design a web page to promote their product
Integrate different knowledge from different subjects according to their project's needs
Acquire necessary research skills
Use Excel sheets in organizing and displaying data
Design a PowerPoint presentation to illustrate his work
Stage two: Acceptable Evidence
Performance tasks
Proposal:
As a young entrepreneur, your task is to present a proposal to present your business project
plan for your school's open day.
your audience is the members of the school board responsible for approving the open day
activities.
you have more than a challenge.
you need to decide your product and show why you choose it with evidences.
you need to include an estimated cost price and a selling price with the profit stated.
you need to present an advertisement plan including persuasive writings ex: slogan, flyers.
you need to present a written formal essay to be presented to the committee along with a
presentation using any preferable technology.
your proposal needs to follow the criteria for a god formal writing along with a persuasive tone
to influence their judgment in your favor .you should include clear and accurate calculations
supported by statistics and graphs.
Bake Sale:
The school is having a summer camp to turkey & you will hold a bake sale to fund raise your
camp.
your customers are your school mates and school teachers.
you have many challenges...
you need to have a homemade recipe for one and multiple servings
you need to buy your ingredients in a way to minimize the cost price.
It is important to offer a variety of goods. Plan some items that will be single-servings, some
items that feed a small number and some for a large group. Ideas that can be split into
different serving sizes include: cookies, brownies, cupcakes and doughnuts. Ideas for a larger
group can also include: loaves of homemade bread, cakes and pies.
Because they are all home made goods make sure to have special offers to make sure that all
your goods are sold by the end of the day … think about last hour offers.
your products should be tasty and well presented
your bake sale should be professional ,with all dealings well documented and calculated.
Documentary:
The school announces a competition between the groups who are holding the
bake sale to make a documentary video on your project:
a) you will show your product and the reasons behind choosing it.
b) the aims of your project.
c) the importance of running a small business.
d) you will use the wiki space to document your video.
e) you will present this to your colleagues who are interested to start a small
business.
f) your project will be assessed by Math, English and Computer teachers.
Rubrics for the Bake sale & Documentary performance tasks:
Academic prompt:
You need a small capital to produce the school year book and you don't have enough money .You
decided to take a bank loan, you are going to have many proposals from different banks
a). What are the proposals you got? b). Which proposal is the most economical to you?and why?
Self Assessment:
Self assess your business plan, your cost price and your selling price based on your profit or loss.
Self assess your advertising plan.
Other evidence
Online Quiz :
Case study:
You will be watching a short video on a fashion designer who applies for a loan. What do you
think on what Anna, the business owner, expects to achieve with her loan. Analyze why Anna
needed a loan for her fashion business (she wanted to produce her spring line). Then, discuss
how Anna will need to make enough money from her expanded business to repay the loan plus
interest. Represent your answer on a word document. The link for the case study
ishttp://tutor2u.net/blog/index.php/business-studies/comments/consider-all-possibilities
Homework Excel Worksheet. worksheet1.xlsx
Rubrics for the Bake sale & Documentary performance tasks:
Stage three: learning plan
W: Where Unit is going
In this unit, we will learn all the necessary knowledge needed to start and run your
small business "the bake sale".
You will learn how to write formal and informal persuasive writings.
You will learn how to duplicate recipes, chooses the best prices for raw materials, how
to calculate prices after adding profits or after discounts, assess your overall profit or
loss.
You will learn how to use modern technology to facilitate your work and promote your
product.
H: Hook the students
Present the students with a homemade pizza; decide how many slices we need for
massive servings and how many pizzas need to be baked.
Discuss the recipe and make the necessary calculations.
Provide a price list of raw materials from various markets and allow them to decide
which items will be bought and from where.
Discuss your product prices
design a questionnaire to decide which goods appeal more to your customers ,
analyze and display the data graphically.
Persuade your school board into approving your bake sale ideas, and how it is
different from persuading your friend to buy your product.
Come up with a advertisement plan for your business campaign.
E: Equip/explore/experience
Equip:
lectures and activities to master the use of Microsoft Word, Excel and
PowerPoint for writing, displaying data and presenting a persuasive
presentation.
Activities involving calculations of percent of increase, decrease, interests and
finding the unit rates.
Explore: An interview with a bank representative to explore bank interest rates,
visa interests and bank loans.
Experience: students will conduct a survey to know which items to include in
their bake sale, what is their customer's budget for food per day.
R: Rethink/ Revise:
Rethinking the banking system and the influence of bank interest on small businesses
using a KWL notes(what do you know? What do you want to know? And what
misconceptions have you cleared up? )
Re think about their decisions based on the collected data.
E: evaluate
performance tasks 1,2 and 3
Quizzes and worksheets
Peer evaluation of slogans and persuasive writings.
T: tailored/flexible
The bake sale will raise money for their summer camp. So they need to work hard to
maximize their profit and persuade the school board for approval.
The students have the freedom to choose their goods according to their own preference.
They can choose to start their project with equal shares of money or different ratios and
do the necessary calculations in both cases.
O: organized
Day 1: Ratios ,proportions and unit rates
Discuss the cumulative performance tasks.
Homemade recipe for pizza discussion
Best prices for raw materials calculations
Estimate the cost price for each slice.
divide the capital among the group members
HW: how much would the selling price be for a 50 % profit?
Day 2: percent of increase, decrease, profits and losses
Discuss procures and special adds for taxes and discounts.
calculate the selling price of the bake sales items after adding cost and expenses
and taking into consideration the profit you want to achieve
come up with special discount offers.
Day 3: Seminar on banking systems
Interview with a bank representative followed by a KWL chart.
HW: worksheet 1 on bank interests.
Day 4: statistics
Analyze and display the data collected from your questionnaire- using various forms ex: pie
charts , bar graphs and histogram.
HW: which measure of central tendency best describes the data? And why?
Day 5: formal vs. informal writings
Search the internet for both writings and discuss the difference between both.
discuss the article:Writing Style: Informal Versus Formal
HW:write a formal letter to your principle requesting permission to be dismissed an hour
earlier due to personal reasons.
Day 6 & 7: persuasive writing
Material used : Magazine advertisements for food products
PowerPoint presentation on persuasive writing (Advertisement, letters, brochures and slogans
)from the site :primary resources
Q:What are the kinds of persuasive writings can you think of?
Present students with samples of each.
Q:What are the evidences used persuasively in a writing?
Students identify the evidence used in each and assess the accuracy and relevance of the
evidence-ex: fact, statistics, example of incident, opinions, reasons.
online
quiz http://www.bbc.co.uk/apps/ifl/worldservice/quiznet/quizengine?ContentType=text/html;q
uiz=1121_formal_letters
Permalink
HW:write three different advertisements, slogans for your business product.
Day 8: Microsoft word
students will use microsoft word to write the formal letter for the school board
they will print it out to be viewed and revised by the English teacher.
Day 9: Microsoft publisher
they will use microsoft publisher to design a procure for their product
End of the lesson assessment can include games from ict games
Day 10: Microsoft Excel
they use the excel spread sheets to organize and represent the data they collected from
their survey.
they should keep record of their business over time to assess their revenue at the end of
the task.
Day 11: Microsoft PowerPoint
Design a power point presentation for your school board to promote to your business plan.
Day 12:Document the project
students will document their project experience from the very beginning using videos and
audio recordings and post it on the wiki space.
all reflection assignments will be uploaded on their page as well