Windows 8 Sensory Rotator Ad
June 5, 2013
Creative Acceptance Policy
All creative must meet the requirements of the MSA Creative Acceptance Policy
Ad Specifications
Anchor
This product is available to launch from the following anchor sizes. Please consult your media plan to determine the
appropriate sizes for your campaign.
Please note there is a minimum requirement of one anchor format of your choice, provided there is inventory available.
Ad Type / Ad Size
File Type
Initial Size
Download File
Size
Skyscraper 160x600
JPG or PNG
160x600
60kb
Half-tile 250x125
JPG or PNG
250x125
40kb
Tile 250x250
JPG or PNG
250x250
40kb
Double Tall 250x510
JPG or PNG
250x510
60kb
Snap View Grid
292x60
JPG or PNG
292x60
40kb
Rectangle 300x250
JPG or PNG
300x250
40kb
Skyscraper 300x600
JPG or PNG
300x600
60kb
Powered By 400x50
JPG or PNG
400x50
40kb
Split View Grid
500x130
JPG or PNG
500x130
40kb
Web IAB Banner
728x90
JPG or PNG
728x90
40kb
Full Screen 1366x768
JPG or PNG
1366x768
400kb
Other Images
File Type
Initial Size
Download File
Size
Landscape
Background
[optional]
Portrait Background
[optional]
JPG or PNG
1366x768
400kb
JPG or PNG
768x1366
400kb
Supplementary
image 1 [required]
JPG or PNG
300x768
80kb
Supplementary
image 2 [optional]
JPG or PNG
300x768
80kb
Supplementary
image 3 [optional]
JPG or PNG
300x768
80kb
36x sequence images
[3 required]
JPG or PNG
1066x570
200kb
File Type
Initial Size
Download File
Size
Background Color
(Hex)
Text
# + 6 char
N/A
Call to action text 1
[optional]
Text
15 char 1
N/A
Call to action URL 1
[optional]
Text
1024 char
N/A
Call to action text 2
[optional]
Text
15 char 2
N/A
Call to action URL 2
[optional]
Text
1024 char
N/A
Call to action button
background color
[optional]
Text
# + 6 char
N/A
Ad Type / Ad Size
Other Elements
Ad Type / Ad Size
Notes:
 Accepted File Types: JPG, PNG
 GIF and Animated-GIF are not permitted
 Flash and Silverlight are not supported
 Javascript, DHTML and HTML are not supported
 3rd party image serving is not supported
 Click Through URL limited to 1024 characters
 3rd party tracking URLs limited to 1024 characters
 Ads are constrained to their socket. No over-the-page or expanding behavior is supported.
 All ads are MSA served. No third party ads are supported.
 Advertiser to supply Click-through URL for creative
 3 sequence images are required, 36 images maximum.
 The Modern UI IE10 is the default browser used when clicking through to an advertiser landing page. It is
required that the landing location be thoroughly tested by the advertiser prior to submitting the click-through
URL to Microsoft.
1
2
CTA button is fixed in size and is not guaranteed to fit all characters.
CTA button is fixed in size and is not guaranteed to fit all characters.
Advertisement Bar
All display ads on Windows 8 will have an Advertisement overlay applied to the top-right corner. It is advised that
advertisers do not place logos or text in the upper right 65x15px.
Text: Advertisement
65px width x 15 px height
Font: Segoe UI Semibold, 7pt
Background #000000, %15 opacity
Padding: top 2px, bottom 3px, left & right 4px
Overlays
1) Back Button
The position of the 50x50px back button is 60 pixels from the top and 40 pixels from the left edge of the screen, not
the image.
2) Call to action buttons
There two optional buttons. Button #1 is on the right (displayed as “Explore” below). Button #2 is to the left
(displayed as “Get a quote” below). If a single button is used, it will always display to the right as Button #1. If the
optional buttons are not used, they will not be displayed.
Padding is 30px from the left and right and 10px from the bottom.
Animation Sequence
The Sensory Rotator uses up to 36 (minimum of 3) 1066x570 images in a “left to right” animation. For instance,
frame 1 is to the far left and as the user tilts or drags the animation to the right the images progress in sequence to
number 36 on the far right. The animation is not a loop. There is a stop to the left of frame 1 and to the right of frame
36.
Example sequence:
User Experience
1) User clicks on the Anchor Image
2) If an overlay is used in the ad, it will be visible while the stack of rotator images loads (up to 36). It is only visible
for a short time dependant on the bandwidth and how quickly the images can buffer. Because the loading of
the images is visible without the overlay OR with a transparent overlay, it is recommended to use a simple
“Loading” image on a solid (non-transparent) background.
3) LANDSCAPE DISPLAY
Once the ad is fully loaded the ad is displayed as the main image in the large portion of the screen. The
supplimentary image on the right, and the call to action button(s) at the bottom of that. The landscape
backgrund image is visible behind all elements.
Up to 3 supplimentaty images are possible (1 required) and the supplimentary images are in synch with the
position of the rotator. If only one supplimentary image is used in the ad then it is constantly visible. If two are
used then #1 is paired with the first half of the rotator stack and #2 with the second half, and if 3 are used the
supplementary images are diveded into thirds and will change as the user rotates through the image stack.
Up to two call to action buttons are possible (none required). If they are used in the ad they will appear at the
bottom of the supplimentary images.
PORTRAIT DISPLAY
In Portrait mode, the supplimentary images are all located below the rotator stack. They are split evenly as
described above however instead of the image swapping in place, the active image is highlighted. The call to action
buttons are located below the supplimentary images as opposed to over them. The portrait background image is visible
behind all other ad units.
4) If the user has a device with an accelerometer, the user can tilt left and right to rotate through the image stack.
If the user has a mouse then the navigation is done with click-drag over the main image (not the scroll bar at the
bottom)
5) At any time the user can exit the ad by using the back button or click through with the call to action button(s).
Certified Rich Media Vendors
N/A – All ads are MSA served.
Data Reported
Support is provided for MSA and Third Party tracking for each of the following events:
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Ad Impression (x5)
Ad Expand (x5)
Navigation (x5)
Sensory Navigation (x5)
Close (x5)
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Click on Call to Action 1 (x5)
Click on Call to Action 2 (x5)
Data Collection
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Microsoft permits advertisers to collect user-provided personal information (for example, through web
forms linked to ads).
Advertisers may be required to modify ad units or provided additional disclosure in order to be acceptable
for advertising on Microsoft sites.
Advertisers wishing to collect personal information (according to specifications above) must follow these
guidelines:
o Clearly identify organization
o Provide link to privacy policy (usually adjacent to the web form’s “submit” button)
o Identify purpose for collecting information
Ad Submission Guidelines
All creative must meet the MSA Ad Submission Guidelines