Survey of Chartered
Advisors in Philanthropy
(CAP®)
Presented at Conference on Philanthropy 2015, April 27, 2015
7.4% of CAPs responded
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Q1: If the public was aware of what a CAP does (much like CPA or CFP),
would that benefit you?
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Q2: If applicable, what tools have you used to promote CAP to the public?
Answered: 46
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Skipped: 28
Q2: If applicable, what other tools have you used to promote CAP to the
public?
Answered: 46
Skipped: 28
•blog post
•eNewsletters
•Printed company brochures, business cards
•added designation to all emails
•company website
•social media
•volunteering for non-profits boards
•meeting with local heads of charities, meetings with church
leadership
•part of my introduction to clients on each appointment
•participation in local AFP, PPP and Estate Planning Council
•TV appearances
•company video
•hosting a TV or radio show
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Q3: In one sentence, how do you explain what you do as a CAP?
A CPA is for accounting. A CAP is for giving smart.
A financial professional that specializes in assisting families and institutions fulfill their philanthropic goals with the optimal
strategies which maximize their impact.
Advise families on their philanthropic engagement/giving options.
Advise philanthropic individuals and families in connecting their giving with their passions.
Align the legacy intent of our alumni with the long term goals of the College. Move forward along that commonality.
As a CAP I work to help people create a giving plan based on why and what my clients wish to accomplish and once we have
that understanding we build your financial plan around those desires.
As a Chartered Advisor in Philanthropy® (CAP®), I work with professional advisors and individuals to plan effective philanthropy
that meets the client's or donor's highest aspirations.
As a specialist in addressing a family's charitable intent.
Bring advisors and fundraisers together to serve the donor's intentions.
Certified Philanthropic Advisor, focusing on helping charitable individuals meet their goals through charitable gift planning.
Counsel stewards in the planning and implementation of their philanthropic goals.
Determine the most efficient ways for philanthropically inclined clients to benefit their charities and themselves.
Dream with folks about how to make the most impact for the people and organizations they care about through charitable
planning.
Educate financial advisors about charitable giving and why it's important they share with their clients.
Help investors make proper donations and share their resources with those they wish to promote and help
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Q3: In one sentence, how do you explain what you do as a CAP?
Help non profits and donors achieve their philanthropic goals.
Help people achieve their highest philanthropic dream.
Help people create their legacy
Help people pass along their values along with their other assets.
Help people reach their philanthropic purpose.
Help the client to answer the question: How do I want to be remembered and when do I want to remembered, now, after death
or both.
I advise both philanthropists and development professionals.
I advise clients on their journey to fulfilling their philanthropic dreams and goals.
I am a *certified advisor in philanthropy and I help people and organizations explore how they can create additional value to
their giving.
I am a *certified philanthropic advisor. [*wrong answer]
I am an advocate for generosity. As a Christian I see all that we have as belonging to God and we are managers (stewards)
while living here on earth. I wish for my clients to see themselves as God's agents for the support of ministries, organizations,
and charities that show care and love to others. My task as a CAP is to help, advise, and coordinate my client's finances to be
generous.
I assist charitable organizations in increasing funding for planned giving.
I assist donors with matching their ideals with their philanthropic choices resulting in greater impact to the community and
satisfaction to the donor.
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Q3: In one sentence, how do you explain what you do as a CAP?
I assist individuals and families achieve their philanthropic goals to improve their communities.
I believe a CAP can help families pass a legacy from one generation to the next as well as achieve their philanthropic desires
at the same time.
I believe that those of us that are fortunate enough to be able to do so should consider donating to charity. Towards that end,
I obtained the Chartered Advisor in Philanthropy designation to help donors develop intelligent gifting strategies and
charitable institutions develop effective fund raising and investing strategies.
I collaborate with people and their professional advisors to help them innovate ways they can realize their philanthropic goals.
I engage my clients in the "philanthropic" discussion and encourage them to share their generosity as part of their estate
plan. I serve as a resource to charitable institutions (mostly churches) that wish to create and grow a "destination" for
charitable gifts. (endowments)
I facilitate gifts for maximum impact.
I guide individuals and families to achieve meaningful, effective, strategic philanthropy that is aligned with their values and
objectives.
I having had the benefit of a series of courses using "Best Practices" many developed by the Indiana School of Philanthropy
can be considered a resource.
I help clients be more effective with their charitable giving.
I help donors/clients align their wealth with their values.
I help individuals and charities increase funding for their charitable interests.
I help individuals and organizations better understand options for executing their philanthropic intent.
I help others identify and articulate their charitable ambitions, then help them develop their own road map for achieving them.
I help people achieve their charitable objectives and be good stewards of their resources.
I help people reach their philanthropic goals
I help people to fulfill their charitable goals.
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Q3: In one sentence, how do you explain what you do as a CAP?
I help philanthropists connect with their heart (values), mind (strategies) and the beneficiaries (organizations).
I integrate philanthropic planning into the traditional financial and estate planning process.
I plan for and implement complete peace of mind of people I advise.
I teach Financial Advisors and their clients how to implement the tools & techniques of charitable planning.
I use my knowledge to assist affluent individuals identify ways to better plan and manage their philanthropic programs
I work for a university so each and every day I am discussing "legacies" with our alumni and friends.
I work with donors and their advisors to help plan their philanthropy in the context of their overall financial and estate plans
I work with donors to dream big and to employ the widest range of assets to accomplish their philanthropic goals.
I work with donors to help them achieve the best possible results for them, their families and society.
I work with people with very Big Hearts! Sometimes the have very Big Balance Sheets. They hire me to help line up their
Heart with their Balance Sheet.
In my work as a CAP, I will assist clients in maximizing the impact of the dollars they have dedicated to philanthropy as part
of their overall financial plan.
Listen, ask questions, listen some more, ask more questions, listen some more, make recommendations explaining why.
Listen, nurture and help donors/clients develop and implement their values through philanthropy, family, business and estate
planning.
Make giving a joy, a pleasure
Match people with wealth who want to do well with professionals who know how to benefit all!
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Q3: In one sentence, how do you explain what you do as a CAP?
Process in which legacy planning includes philanthropic ideals
Subject matter expert in philanthropy.
Successfully address clients' interest in incorporating philanthropy into their financial planning and family values transference
activities.
We are part of a donor's team of trusted professional advisors who work together to help the donor accomplish his or her
charitable dreams.
We help clients pursue their personal and philanthropic passions.
Work with clients to figure out the WHY of philanthropy and what they want to do and combine that with the HOW (tools &
techniques)
Work with donors and prospective donors and professional advisors to bring more meaning and philanthropic dollars to our
communities.
FOR DISCUSSION - CAN THERE / SHOULD THERE BE A UNIVERSAL RESPONSE?
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Q3: In one sentence, how do you explain what you do as a CAP? (Word count)
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Help
31
Legacy
4
Philanthropic
24
Steward
3
Plan
19
Charities
3
Philanthropy
12
Passion
2
Goal
11
Asset
2
Giving
9
Accounting
1
Financial
8
Educate
1
Profession
7
Counsel
1
Advise
6
Efficient
1
Dream
5
Donation
1
Impact
5
Endow
1
Strategies
4
Tax
0
Implement
4
Q4: Do you have a client or donor that you've worked with who has a
special story about their philanthropy that you want to tell?
A new client expressed an interest in placing money towards retirement planning in what they described as
the final pushbefore retiring in 2019. However, the clients didn’t know how to invest the cash. It turns out
that the husband serves on several nonprofit boards and has a keen interest in supporting charitable
causes as well. They were also in a very high tax bracket in 2014. I went to work and ultimately
recommended they set up a charitable remainder unitrust (a version known as a charitable pension plan•
).
For the next five years, we recommended that they place $100,000 of extra cash into this trust, building up
the value during the husband’s last five working years. Then after he retires, the trust will begin to make
payments back to the clients for the rest of their lives. The amount of the payments is 6% of the trust value
at the time. So if the trust is worth $600,000 in five years due to investment growth, the clients would
receive $36,000 per year (6% x $600,000). In the course of making the contributions to the trust over the
five year period, the clients will receive income tax deductions totaling over $150,000. Over the course of
their lives they will receive around $900,000 of income (much of it tax-free), and will make a future gift to
charity estimated at over $575,000 when they both pass away. - Anonymous
**READ THE 2014 AIP FOUNDATION ANNUAL REPORT FOR ADDITIONAL SUCCESS STORIES
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Q6: If possible, can you put an approximate dollar amount on the
additional funding you have helped secure through your clients or donors
to non-profits, as a result of your CAP education?
Answered: 58
Skipped: 16
This represents, at a minimum,
$34,230,000.00 additional
philanthropic dollars.
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Fully Invested in What Comes Next
•At a minimum $34,230,000 additional philanthropic dollars have been
raised since 2004 from 58 CAPs
•$600,000 in additional charitable dollars was raised on average per CAP
graduate since 2004
•1,200 CAPs x $600,000 = $720 million increased charitable giving based
on a little more than a decade of the profession.
•A $10,000 donation to AiPF = 20 CAP scholarships = potential increased
charitable giving of at least $12,000,000!
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CAP Collaborators Proposition:
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•
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Learn Who to Collaborate With
Learn how to use CAP effectively
Materials and examples of how to promote CAP to the public
Central Calendar Listing for Philanthropic CE that meets PACE
requirements
CAP Study Group Materials and Examples
Investing your ideas and success stories for others to learn from;
mentoring; and helping to grow the philanthropic wealth across the
country
Fully Invested in What Comes Next
Please make a donation or pledge today in support of:
The mission of the AiP Foundation is to encourage and support the professional education
of advisors in philanthropy and to increase the public’s awareness that such advisors exist.
Our vision is one where communities across America are strengthened by increased
charitable giving and responsible stewardship of charitable funds.
Contact Jaclyn Farnham, CAP, AiP Foundation, 95 West Street, Rocky Hill, CT 06067
Phone: 860-721-7400 x3 Fax: 860-721-7406 aipfoundation@snet.net
www.advisorsinphilanthropy.org/donations
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