Media and Globalisation
Introduction & Overview
Lecture 1
Mevit 3220/4220
Sarah Chiumbu-23 August 2007
Institutt for medier og kommunikasjon (IMK)
This Lecture
• The course - practical issues
• The lectures - what they will cover
• Introducing Media and Globalisation: approaches &
concepts
Institutt for medier og kommunikasjon (IMK)
Welcome!!
• The teaching of the course is made up of:
– Sarah Chiumbu - Phd student: Lectures
– John Farseth - MA student: Seminars and exercusions
– Guest Lecturers:
• Dag Asbjørnsen - Norwegian Film Board
• Carol Azungi - Phd student,IMK
• Elizabeth Eide- Lecturer, Oslo University College
• Tine Figenshou - Phd student, IMK
• Anne Hege Simonsen- Lecture at Oslo University College
• Liesbet van Zoonen- Proffesor, University of Amsterdam
Institutt for medier og kommunikasjon (IMK)
Web pages for the course
• The course description:
• http://www.uio.no/studier/emner/hf/imk/MEVIT4220/
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MEVIT 3220 (BA Level) autumn 2007
http://www.uio.no/studier/emner/hf/imk/MEVIT3220/h07/
MEVIT 4220 (MA Level) autumn 2007
http://www.uio.no/studier/emner/hf/imk/MEVIT4220/h07/
Institutt for medier og kommunikasjon (IMK)
Lectures & Seminars
• Lectures are combined for both the BA and MA levels
• Seminars are separate for BA and MA levels
• MA seminars will take place on Fridays at 14h15 to
16h00 - 7 September
• BA seminars will also take take place on Fridays. First
group 08h15 to 10h00 and second group 12h15 to 14h00.
First seminar - 7 September
Institutt for medier og kommunikasjon (IMK)
Teaching & Learning Forms
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LECTURES:
– Overview, theoretical and empirical analysis, explaining issues and
concepts
– Key thematic areas and examples. Lectures will not cover everything
• SEMINARS:
• More focused discussion on selected topics and questions
• Focus on writing and supervision of terms papers
• INDIVIDUAL STUDY
Institutt for medier og kommunikasjon (IMK)
Learning Goals
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For both BA and MA levels
The course gives both theoretical and methodological understandings of how media
research that focuses on globalisation and globalisation process can be conducted
Students will learn to analyse the way in which media and communication can be seen
as important causes and dynamic drivers in complex globalisation processes.
The course will make students familiar with political economy perspectives and
cultural studies approaches to the study of the global media and cultural industries.
This will enable them to analyse and understand similarities and differences in the
various cultural fields and subfields
The course work is aimed to develop the students skills of both oral and written
presentation and argumentation
MA-level compared to BA-level
More analytical, more maturity and independent reflection.
Institutt for medier og kommunikasjon (IMK)
The Final Test & Curriculum
• For MEVIT3220 (BA) write a Home Exam ( 17 to 20 Dec)
• For MEVIT 4220 (MA) students write an essay (term paper). Hand in
on 20 Dec at 12h00.
• There are separate reading lists for BA and MA, but with many
similarities
• Students need to buy the major books on the reading list
• There is NO compendium.
• Additional articles found in the “Red Box” on 4th floor at IMK
reception.
Institutt for medier og kommunikasjon (IMK)
Key Lectures
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Overview and Introduction (this lecture and the last one- Sarah Chiumbu)
Theoretical Approaches:
– Structuration theory - Sarah Chiumbu
– Information society & network society theories - Carol Azungi
– Global Flow of communication - Carol Azungi
– Time-Space disjuncture - Sarah Chiumbu
Selected Approaches
– Political economy and cultural studies perspectives - Sarah Chiumbu
– Globalisation, Media Policy and Regulation - Sarah Chiumbu
Guest Lectures
– Globalisation & international news - Tine Figenschou
– Big Brother - Leisbet van Zoonen
– Hollywood & globalisation- Dag Asbjørnsen
– Media, globalisation & multiculturalism - Elizabeth Eide
– Globalisation, news and migration - Anne Hege Simonsen
Institutt for medier og kommunikasjon (IMK)
Media and Globalisation
• This section of the lecture will cover:
– Definitions and processes of globalisation
– Theories of globalisation
– The place and role of the media in globalisation
Institutt for medier og kommunikasjon (IMK)
Globalisation: What is it?
• Globalisation is a contested term, but it is usually used to
describe a series of interrelated processes, including:
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Internationalisation of production, trade & finance
International movement of people
International communication flows
Global circulation of ideas
Development of international organisations, e.g. World Bank, IMF
Growing significance of global NGOs, e.g. Amnesty Int, Red Cross
Institutt for medier og kommunikasjon (IMK)
Globalisation: Definitions
• Many definitions of globalisation. Jan Art Scholte (2000) has
identified five broad definitions of globalisation which are useful as a
starting point:
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1. Globalisation as Internationalisation (loose interdependence)
2. Globalisation as Liberalisation (open, borderless economy)
3. Globalisation as Universalisation (a planetary synthesis of cultures)
4. Globalisation as Westernisation/Modernisation (Americanisation,
imperialism, McDonaldisation)
5.Globalisation as Deterritorialisation (reconfiguration of geography where
territorial borders are increasinlgy irrelevant)
Institutt for medier og kommunikasjon (IMK)
Theories of Globalisation
• Theories of globalisation can be summarised into two
broad groups:
– Strong globalisation theories (the globalist): these argue that
globalisation has resulted in a radical shift in societies that the analytical
categories that have guided social analysis such as the nation-state,
society, national economies and national cultures are becoming less and
less applicable.
– Weak globalisation theories (sceptics): these argue that globalisation is
just another extension of imperialism and that the discourse of
globalisation helps justify and legitimise the neo-liberal global project,
e.g. (the creation of a global free market and the consolidation of AngloAmerican capitalism)
* (Read Held & McGrew from the curriculum for further details on this
debate)
Institutt for medier og kommunikasjon (IMK)
Where do the media fit in?
• Media are the centre of the changes that are driving
globalisation. There are 3 dimensions to this argument:
– Media constitute the technologies and service delivery platforms through
which international flows are transacted
– The media industries are leaders in the push towards global expansion
and integration
– The media provide informational content and images of the world
through which people seek to make sense of events in distance places.
Institutt for medier og kommunikasjon (IMK)
Mediated Globalisation?
• Mediation means that we increasingly globalisation through the
media. Globalisation through the media changes:
– People´s social relations
– Forms of interaction
– People´s experience
• Thus Rantanen (2005:8) defines globalisation as:
– “a process in which worldwide economic, political, cultural and social relations
have become increasingly mediated across time and space.
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Anthony Giddens (1990:64) defines globalisation as:
– “the intensification of world-wide social relations, which link distance localities in
a such a way that local happenings are shaped by events occuring many miles
away and vice versa”
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Themes in media and globalisation
• In a nutshell, media and globalisation focus on the
following:
– The role of the media and cultural industries in the process of
globalisation
– Media ownership
– Changing trends in international news
– Global flows of communication
– Mediated communication through, e.g. News, film, music, internet
– Political economy of the media
Institutt for medier og kommunikasjon (IMK)
Upcoming events
• PhD defence for IMK PhD Fellow, Gunn Enli on The
Participatory Turn in Broadcast Television,
Institutional, editorial and textual challenges and
strategies.
• Date & venue: 14. september 2007 at 9h15 in
Auditorium 14, Domus Bibliotheca, Karl Johans gate
47, sentrum .
• Have a nice week-end!
Institutt for medier og kommunikasjon (IMK)