February 23, 2015
propaganda in Brain Breeze
Homework:
Review notes and study Unit 2 vocabulary flashcards.
Objective
I can identify and evaluate persuasive techniques and propaganda used in advertisements.
Warm Up:
Take out 5 blank index cards. Turn to pg. 24 in your vocabulary book, and make
flashcards for words #1-5 - adverse, arid, assailant, billow, confront
Word
part(s) of speech
definition(s)
a picture that you associate with the word
front of flashcard
back of
flashca
rd
adverse
adj.
unfavorable; negative; working against; hostile
front of flashcard
back of
flashca
rd
Turn to pg. 360 in
your IR book
propaganda
any form of communication that is so
distorted that it conveys false or misleading
information to advance a specific belief or
cause.
Propaganda attempts to convince an
audience without considering other
viewpoints
http://www.gwennseemel.com/images/blog08/Rosie.jpg
Propaganda techniques in advertising
http://thumbs.dreamstime.com/x/tv-commercial-19014989.jpg
propaganda techniques
bandwagon
appeal
stereotype
snob appeal
endorsement
name-calling
bandwagon appeal
takes advantage of people's desire to be part of a group or be
popular.
Everyone else is doing it. Why aren't you?
http://t1.gstatic.com/images?q=tbn:ANd9GcTdHXdTCVaOo1feB4BlqEVEbNG1p88yo8tJ_nPkN73JN9sHV0CKQA
stereotype
presents a narrow, fixed idea
about all the members of a
certain group.
No politician can be trusted.
https://nattykuume.files.wordpress.com/2012/02/police-stereotype.jpg
name-calling
the use of loaded words to create negative feelings about a
person, group or thing.
Only a tree-hugger would try to protect that park from developers.
http://www.freeworldu.org/Plumbing/FlashcardImages/10090/d4953ebe-40c5-4d57-9b7d-55fa65ecd68a.jpg
snob appeal
sends a message that something
is valuable because only "special"
people appreciate it.
Our jeans are designed for people who insist on quality.
http://3.bp.blogspot.com/-ALcHZDy5YdQ/T0FBj8Ig0QI/AAAAAAAAAFg/qkhMzxbStmo/s220/snob2.gif
endorsement
a recommendation made by
someone who is well-known,
but not necessarily an authority.
Celebrities use their fame to persuade you to believe in a cause, candidate
or product.
http://tos8.files.wordpress.com/2010/03/verizon.jpg
http://online.wsj.com/media/numbguy1208_E_20081208154335.jpg
http://www.rcsd.ms/cms/lib08/MS01910580/Centricity/Domain/4430/whopper.jpg
http://media.treehugger.com/assets/images/2011/10/dell-canada.jpg
http://steve-lovelace.com/wordpress/wp-content/uploads/2012/06/mcdonalds-big-imac.jpg
http://t2.gstatic.com/images?q=tbn:ANd9GcT6w7QMHen4j0oFa3QldIaargtBH5KnUqr9aTEV-Wwr4PFL0PH7Jw
http://7aqua.files.wordpress.com/2014/03/katy-perry-proactiv-advertisement-001.jpg
http://www.celebrityendorsementads.com/celebrity-endorsements/celebrities/eva-mendes/images/eva-mendes-pantene-2013.jpg
http://www.filmigeeks.com/Celebrity_Endorsement_files/shapeimage_2.png
http://www.proprofs.com/quiz-school/upload/yuiupload/101680848.jpg
http://2.bp.blogspot.com/-5GTr-aBkMMs/TphjcCjn-FI/AAAAAAAABeY/h9Lccwp-3Yc/s320/images-3.jpg
https://sshnk.files.wordpress.com/2014/04/bosch-ad.jpg
http://2012books.lardbucket.org/books/mass-communication-media-and-culture/section_15/7bb7f8a33ed794a0be97c09a
http://noahamandaandeliswebsite.weebly.com/uploads/1/9/9/2/19925315/5231565_orig.jpg
So now turn to pg. 360 in your IR book
Brain Breeze
http://www.genengnews.com/media/images/AnalysisAndInsight/March29_2013_6761569_ColorfulBrain_BrainMapping2552231541.jpg
A PROPAGANDA TECHNIQUES:
Underline the sentence that uses a bandwagon appeal to
engage readers. Add this example to your chart on pg. 360
B PROPAGANDA TECHNIQUES:
Underline the words that the advertiser uses in this paragraph
to make Brain Breeze seem like a desirable product for
consumers.
PAUSE AND REFLECT:
Which specific features of the Brain Breeze would appeal to
you most if you were thinking about buying it? Underline three
or four of the best features in the list.
PAUSE AND REFLECT:
Do you think including facts and evidence as well as
propaganda techniques makes the ad more effective? Explain.
C PROPAGANDA TECHNIQUES:
This paragraph begins an example of snob appeal. What
other propaganda technique can you find? Underline it in the
text and then write the name of it below. Add this example to
your chart on pg. 360.
PAUSE AND REFLECT:
Why is the information on Gary Fract included? Explain
whether or not you find it convincing.
D PROPAGANDA TECHNIQUES:
What propaganda technique does the advertiser use in this
paragraph? How will the audience respond to this technique?
Explain.
Quiz time!
http://funcake.org/media/catalog/products/9/big/surprised-chipmunk-6713.jpg
On your own sheet of paper, answer the quiz
questions #1-6 on pg. 367.