Four Cards that could change the world….
one Community at a Time
The Local Heroes and loyalty platform enables merchants to
engage customers
Local Heroes platform enables merchants to…
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Track customer behavior and history
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Allow cardholders to earn PlusCounts/Points toward rewards
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Reward points based on purchases, frequency of visits, or a variety of other
criteria that the merchant chooses
Encourage customers to spend more by offering bonus points for purchases over
certain amounts
Allow customers to apply their points toward future purchases or redeem points
for free branded merchandise
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Create special promotions, such as members-only discounts
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Instantly recognize and reward customers directly at the point-of-sale
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Engage customers with real-time promotional campaigns
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Overcome slow sales by offering extra points on purchases made during off-peak
seasons
Instantly reward customers based on criteria like purchase amounts, purchase
history, demographics and more
Communicate to customers directly on their receipts with customized coupons,
bonus points promotions or even instant sweepstakes campaigns
45% of consumers spend more money at stores where they have loyalty cards
Summary of Local Heroes loyalty program
features and benefits
Program features described in this presentation
include:
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Real-time loyalty points program
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Electronic gift cards
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Electronic coupons at POS
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‘Instant Win’ loyalty program
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Instant live messaging at POS
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Customer database aggregation and analysis tools
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Local Heroes affinity and community based values
Real-Time Points Programs and Instant Redemption
at the Time of Purchase
Striving to retain your customers? Want to keep the most
frequent & most profitable ones coming back for more?…
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Gather intelligent marketing data that can be
used to increase their “Lifetime” value of each
customer
Local Heroes Points Programs provide a
powerful tool to reward loyal customers for
making purchases
All points are accrued and/or redeemed at the
POS in real-time
Point awards can be tailored to coincide with
seasonal business cycles. (Double points,
bonus points etc.)
You can collaborate with other merchants in a
shared “Closed Loop” or Coalition Program
Provide program participants with the
excitement and instant gratification of points
statements each time they use their card
(including up to 360 characters of instant
custom messages printed right on the
receipts)
Avoid the hassle of producing expensive
month-end statements for customers
Stored Value, VIP & Gift Cards
Want to use gift certificates to increase revenue and return traffic?
Want to stop returning change on partially used gift certificates?
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Provide your customers with a convenient,
branded, stored value or loadable/re-loadable Gift
Card
Display the card at the POS or combined with other
in-store promotions
Avoid giving cash back on returned merchandise
Drive greater return traffic - customers are
presented with a statement, displaying the balance
available each time he/she uses the card.
Utilize the Local Heroes Gift Card as a stored value
card, prepaid card, or debit card
Customers win by having a simple & secure
method of payment; while in the customers’
wallet, your business remains top of mind
Local Heroes will track stored value and electronic
Gift Cards and can provide information on who’s
buying what and at which location
55% of gift card recipients make more than one visit to deplete the card
61% spend more than the amount on the card
Customized Electronic Coupons at POS
Want to increase customer spending and visit frequency?
Want to elevate sales on specific items in inventory?
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Instantly direct offers into the hands
of your most profitable customers or
likely prospects
Enhance your customers satisfaction
by targeting a personalized coupon
that is meaningful to them and
rewards past behavior
Electronically track the effectiveness
of existing promotional campaigns and
immediately react to market
conditions and data that would
indicate making an change to a
program parameter
Chain retailers/ restaurants can create
effective cross-sell and marketing
programs with other cross-sell
merchant partners and/or locations in
the chain
Instant Win Programs
Could compelling prizes or awards increase your sales?
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You WIN a
You
Have Won a
$100
$100
Gift card!
Gift card
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We can custom design a program to be
consistent with your business cycles
and in store trends
Attract new customers and motivate
existing customers to purchase more
frequently and create in store
excitement
Increase customer contact, giving your
customers a chance to instantly win
prizes with every transaction
Reward most profitable customers with
guaranteed prize at pre-determined
spending level
Reward based on transaction size or
spending levels attained
Reward a customer with a Grand Prize
during peak selling hours
Instant Live Messaging @ Point of Sale
Would you like to communicate pertinent messages directly with
specific customers?
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Our system enables the flexibility to
customize an instant message by
location, day of week, time of day,
specific promotions and the past
purchase behavior of their customers
Instant Messages are electronically
displayed on the customers POS receipt
(up to 320 characters) and can be
targeted to promote up-coming sales,
contests and cross marketing
opportunities
Promotion/message change requests
are performed within 24hrs
Administrative functions can be made
available to select merchants through
Local Heroes secure Network and
Intranet triggered User/Merchant
Interface tools
Setting the industry standard for customer rewards and merchant loyalty programs….
while leading business into the future through innovative management of transactional data.
Local Heroes suite of database
aggregation & analysis tools
Our Interactive suite of tools and customized report
engine will enable you to:
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Instantly monitor the success of multiple programs running
concurrently
Identify the most profitable segments of your customer
base
Determine who your top customers are based on shopping
demographics/ purchase behavior (SKU level detail, based
on countertop prompt and electronic journal matching)
Accurately judge the effectiveness of direct marketing
campaigns and adapt them based on market conditions
RFM reports (Recency, Frequency and Monetary)
segmenting & ranking of customer database
Implement Corporate/ Employee Incentive Programs
What’s the greatest difference between Local
Heroes and other loyalty programs?
Local Heroes was designed to enhance the relationship with
existing customers and give you the tools to attract new ones
Loyalty
Affinity
Most complete,
compelling and
responsive loyalty
program available.
Maximizes sales
from your
customer base
Local Heroes affinity
program, affiliation with
active members of local
and national non-profit
groups and our online
community program
bring new customers
through your door.
Additionally, Local Heroes can save you money on your
credit/debit card transactions – as low as 1% of purchases
Local Heroes GeN “X-2” Platform
Connectivity
Payment
 It connects you
 It allows you to pay for
your purchases at values
based merchants
 It gives you loyalty
points for each dollar
spent
Gifting
 Local Heroes will donate a
significant portion of our fees
directly to local non-profits
selected by your customers
to a rising group
of like minded
people for social
networking
 It gives you
access to a
directory of
value based
merchants and
products
 It creates a
coalition of
consumers,
social benefit
organizations
and businesses
Local Heroes aggregates the power of individual choice into social marketing that works for
both the consumer and the community in which the transaction takes place
Local Heroes is a connectivity card, linking
participants to like-minded individuals
Local Heroes cardholders are also members of a unique organization
that uses values as a membership filter
How it works:
• Members complete an online profile
with privacy parameters controlled
by each user that captures areas of
personal interest and expertise
• Connect and organize with other
local members that share similar
interests and strategic goals
• Post notices of events to the Local
Heroes community
• Receive notices of local events that
match personal interests
Local Heroes membership keeps your loyalty program cardholders
engaged
Summary of merchant benefits
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Cost effective way to increase sales
A low cost loyalty program and management
tool to identify and reward valued customers
Access to aggregate database information,
including relevant community trends and
opportunities
A positive image and cause-related market tool
that gives back to the community