Advertising Analysis Project
HONORS
** You may work in groups of up to three people. If there are any problems within the
groups, notify me immediately, and I will intervene as necessary. Do not wait until the day of
your presentation to complain about your group.
1. Choose two competing companies/products to compare.
Ex: Pepsi vs. Coke; Nike vs. Adidas; Apple vs. Microsoft; Burger King vs.
McDonald’s
2. Find 4 advertisements for EACH company/product from various media formats (total of
8 ads):
 print ads (newspapers, magazines, flyers, etc)
 broadcast ads (television, radio)
 online ads (websites, web videos, pop-ups, podcasts, blogs, social networking sites)
3. Write a brief (aprox. 1-2 paragraphs) analysis of EACH advertisement (that’s EIGHT
analyses!), focusing on persuasive techniques and their effectiveness. Use specific examples
from the ads support your arguments.
4. Write a 2-3 page essay answering the following question:
 Which company/product has the most effective advertising? Be sure to consider
persuasive techniques, appropriateness, audiences, biases, implicit and explicit
messages, and advertising medium choices in your analysis.
5. Create a presentation reporting your findings to the class. Include:
 Advertisements from both companies/products (not necessarily all of them; make
good representative choices)
 Evaluations of these advertisements and the effectiveness of their persuasive
techniques
 A final judgment of which company/product has the most effective advertising
All presentations must be on a flash drive or disc. Do not email yourself a presentation and
then try to download it. Your presentation must work on my school laptop.
SCHEDULE:
Work days: Thursday, March 6th: Classroom
Friday, March 7th: Lab 521
Monday, March 10th: Media Center
Tuesday, March 11th: Lab 521
Thursday, March 13th: Media Center
Presentations: Monday, March 17th and Tuesday, March 18th
**All written materials from all groups must be turned in Monday, March 17th.
Advertising Analysis Project
HONORS
RUBRIC – Total 100 points
Group Member Names________________________________________
Selection of company/product – 5 points
 Good choices for comparison
Selection of advertisements – 5 points
 Good choices of advertisements
 Choices include multiple formats/mediums
Rhetorical analysis of advertisements – 40 points
 Includes all advertisements for both companies/products
 Analyzes persuasive techniques each ad
 Evaluates each ad’s effectiveness
Comparison essay – 30 points
 Makes a judgment about which company/product has the best advertising
 Addresses persuasive techniques, audiences, biases, implicit and explicit messages,
and advertising medium choices (as appropriate)
Presentation – 20 points
 Includes effective representative examples from both advertisers
 Evaluation of persuasive techniques and their effectiveness
 Support of final judgment of which company/product has the most effective
advertising
Total _____________________/100
______________________________________________________________________
Advertising Analysis Project
HONORS
RUBRIC – Total 100 points
Group Member Names________________________________________
Selection of company/product – 5 points
 Good choices for comparison
Selection of advertisements – 5 points
 Good choices of advertisements
 Choices include multiple formats/mediums
Rhetorical analysis of advertisements – 40 points
 Includes all advertisements for both companies/products
 Analyzes persuasive techniques each ad
 Evaluates each ad’s effectiveness
Comparison essay – 30 points
 Makes a judgment about which company/product has the best advertising
 Addresses persuasive techniques, audiences, biases, implicit and explicit messages,
and advertising medium choices (as appropriate)
Presentation – 20 points
 Includes effective representative examples from both advertisers
 Evaluation of persuasive techniques and their effectiveness
 Support of final judgment of which company/product has the most effective
advertising
Total _____________________/100