N I C O L E
W O N G
AGENCY
AMBASSADOR
DIAMOND AGENT
250K FIGURE
EARNER
UNDERSTAND THE PURPOSE OF OUR
CUSTOMER PROGRAM:
• Our mission is to deliver a world-class customer
experience:
• Provide the best products for the customer
through best program for the customer.
• What is right for the customer is what is best for
you….
NEW RETAIL CUSTOMER
Customer Benefits:
• No Minimums
• No Ordering Schedule
•
•
•
•
Now part of Customer Loyalty
Program…
$1 = 1 Reward Point
Birthday Gifts
$10 Product Credit for every new
Customer that purchase $49.99
or more
Building Benefits:
• No Minimum TPV for payout
•
Highest Payout percentage in
comp plan
High ROI
•
“Belief Check” for new Agents
•
WHO SHOULD SHOP AS A RETAIL
CUSTOMER?
•
•
•
Customers who just want to start with a COUPLE products
Customers who do not want MINIMUMS
Customers who do not want to be on an auto-ship
LET CUSTOMERS BE
COMFORTABLE
•
What is best for the customer is best for YOU
•
It’s not important what they decide … but that they make a
decision … and feel good about it!
•
You are a FOR-PROFIT Business, don’t shortchange yourself.
•
Believe in the value of your products and transfer that belief to
your customer
NEW VIP CUSTOMER
Customer Benefits:
• Flexible, Personal Schedule
• More Cost Effective
• More Convenient
• $1 = 2 Reward Points
• “Just Because” Gifts
• $10 Product Credit for every new
Customer that purchase $49.99 or
more
Building Benefits:
• Accrue Compounding Residuals
• Leveraged Revenue: Profit
Sharing (PC Pool)
• No overhead: Eliminate out-ofpocket costs (E4 credit)
• Bonus Buy: 30% on total Net Bonus
Buy order
WHO SHOULD SHOP AS A VIP A LA CARTE
CUSTOMER?
• Customers who want SEVERAL products
• Customers willing to make a minimum
purchase to receive additional savings
• Customers who DO NOT wish to be on an
auto-replenishment program
WHO SHOULD SHOP AS A
VIP BUNDLE & SAVE CUSTOMER?
• Customers who CONSISTENTLY want multiple
products
• Customers who want use SEACRET for their
REGULAR skin care regimen
• Customers who want the convenience and
cost-effective ADVANTAGE of an autoreplenishment program
PRESENT A PROGRAM- NOT PRODUCTS
A. Promote a proper DAILY & WEEKLY skin care ROUTINE for
their skin type (regimen = results)
B. Emphasize & highlight benefits of the regimen steps vs.
explaining features of individual products ....
A. Cleanse: remove impurities, toxins to prevent premature aging
B. Exfoliate: remove dead skin to unclog pores that lead to blemishes &
prevent fine lines
C. Hydrate: renew and protect
D. Nourish: repair, restore
C. Use the Skin Care Questionnaire & Wish List…
HOW TO ENROLL CUSTOMERS
•
Master your approach to maximize your results: Everything
is in how you PRESENT the PROGRAM!
•
We have 3 STATUS tiers of benefits in our customer loyalty
program … not 3 PRICE tiers to our products!
•
It is our job to protect both the INTEGRITY of our company
customer program and the profitability and longevity of
our personal business.
•
When you abuse the program, you abuse your
PAYCHECK
•
The benefit of shopping with SEACRET is that as customers continue to shop with us,
they will advance their customer loyalty status and earn more rewards.
•
“When you earn 500 points, you get promoted to VIP. When you earn 2,000 points,
you get promoted to Elite.”
•
As an “introductory offer”, you can bypass the 500 points and START off at the VIP
level to experience a trial of the full benefits of our customer loyalty program by
either shopping a la cart at a minimum of $99 or setting up a Replenishment Bundle
FOCUS ON REGIMEN
5 R’s of your paycheck:
REGIMEN- RESULTS- RETENTION- RESIDUAL- REFERRALS
• Regimens = Results: A Complete, healthy skin care routine is the best way to get the
MOST results.
• Results = Retention: The more results people see from a regimen, the more they will
associate those results with following a program… which increases volume.
• Retention = Residuals: Once people get in the HABIT of sticking with the program - it
leads to logical, predictable, product consumption.
REGIMEN BUNDLES
•
Bundles promote & provide a regular skincare routine, encouraging and increasing
overall product usage and therefore, volume!
•
Bundles for each skin-type are pre-set with the most consumable DAILY products for
consistent, calculated consumption calendar:
•
Cleanser, Toner, & Moisturizer will last 1-3 MONTHS (logically auto-replenish every
30,60,90 days)
•
Avoid EXCESS product
•
Eliminate unwanted REPEATED orders
PROGRAMMED CONSUMPTION
1st Month: Basic DAILY Products (Regimen Bundle)
+ Weekly Products (Bonus Buy)
2nd Month: SERUMS and Eye Products
3rd Month: Body or HAIR Products
BE SYSTEM DRIVEN: USE THE TOOLS
Work from the Skin Care Questionnaire:
1.
Agent’s don’t need to be skincare or product expert
2.
New Wish List doubles as a CHEAT SHEET & SALES AID to help properly demo,
close and sell regimens and Bonus Buy
3.
Customers can clearly see an OUTLINE of the right skin care regimen for them
and how often they should use them (Daily or Weekly)
SKIN QUESTIONNAIRE
•
Highlights the guest’s skin concerns, priorities, and issues
•
Identifies their skin type
•
Determines whether they should use Foundational or Age-Defying Line
•
Decides EXACTLY which products they should use and what REGIMEN to
follow in the WOW Party.
WISH LIST
• Cheat sheet for Agent and Customer: Shows which product to use
in which order of a facial regimen as PRESENTED in the party
• Gives a visual break down of the product into a DAILY & WEEKLY
schedule so they see how to continue to use the regimen regularly
• Allows the guest to keep TRACK of where they are in the
presentation & what products they like or want
• Doubles as a sales aid for Agents: Previews the Bundle already
customized for their skin type and recommends the best
BONUS BUY options