Business Archives Section Colloquium
EXHIBIT SHOWCASE 2013
NBCUniversal Archives & Collections
Theme/Message:
The NBCUniversal Experience celebrates the legacy of our company as
well as the productions of Universal Pictures, NBC Television
and our cable properties.
Where Installed: Universal
Studios Hollywood (across from
Transformers: The Ride 3-D)
Main Audience: guests/patrons
of Universal Studios Hollywood
Success: more media coverage
and published articles regarding
exhibit rotations and new
installations
Challenge: narrow time window
for installations
Contact: Deidre Thieman, Eric Chin or Jessica Taylor
Business Archives Section Colloquium
Exhibit Showcase
Procter & Gamble
Theme/Message:
Procter & Gamble Origin Story
Where Installed: physically
located in P&G’s global
headquarters building; internal
website
Main Audience: employees,
family members, business
partners, customers, government
guests, retirees, etc.
Success: consistency across
platforms and creating same look
and feel
Challenge: choosing stories and
editing of text
Contact: Greg McCoy
Business Archives Section Colloquium
Exhibit Showcase
Red Wing Shoe Company
Theme/Message:
A Model A and its Red Wings
Where Installed:
headquarters building
Main Audience: employees,
vendors, guests, retail store
owners and managers
Success: acquisition of the
truck from a resident
Challenge: preservation
concerns about the truck
Contact: Clare Pavelka
Business Archives Section Colloquium
Exhibit Showcase
The J.M. Smucker
Company
Theme/Message:
A Facebook from Former Days: The Smucker Bi-Weekly Briefs
Where Installed: in Corporate
Archives for annual open house
and on website
Main Audience: current
employees
Success: CEO said it was a
great way to illustrate our
culture
Challenge: copyright issues
Contact: Nicole LaFlamme
Business Archives Section Colloquium
Exhibit Showcase
Target
Theme/Message:
National Design Month / Target Heritage of Design for All
Where Installed: main exhibit at Target
Plaza History Center (Global HQ) and 3
other offices in Minneapolis metro area
Main Audience: employees,
vendors and VIPs
Success: employees brand pride and
excitement when learning new info
Challenge: everybody wants to be a
content curator
Contact: Tony Jahn
Business Archives Section Colloquium
Exhibit Showcase
http://www.jimmoranfoundation.org/Archives.aspx
The Jim Moran Foundation
Theme/Message:
Courtesy Motors Marketing
Where Installed: The Jim
Moran Foundation website and
archives gallery page
Main Audience: associates of
JM Family Enterprises, parent
company and patrons of The
Jim Moran Foundation
Success: donation of more
related items
Challenge: finding right staged
photo to work with interactive
design
Contact: Michael Zaidman
Business Archives Section Colloquium
Exhibit Showcase
The Coca-Cola Company
Theme/Message:
The Coca-Cola company’s history of leadership for active, healthy living
Where Installed: the hub of
the World of Coca-Cola
Museum
Main Audience: visitors to the
World of Coca-Cola
Success: It is a selling point Potential for re-use or creation of
traveling exhibit
Challenge: gaining approvals
on messaging to make sure it
is consistent, approval for
quote from Chairman’s office
Contact: Jamal Booker
Business Archives Section Colloquium
Exhibit Showcase
Fidelity Investments
Theme/Message:
Fidelity’s History of Technology
Where Installed: floor
housing the company’s
innovative technology center
Main Audience: employees with
some client/customer interaction
Success: developing video
content to play within the timeline
Challenge: working with external
vendor cross-country (secure
transfer of assets and quality
control of revisions and edits)
Contact: Elena Demetriades
Business Archives Section Colloquium
Exhibit Showcase
Associated Press
Theme/Message:
AP Covers the Assassination of President John F. Kennedy,
November 22, 1963 (45th anniversary, 2008)
Where Installed: gallery space
on the 15th floor of AP
headquarters
Main Audience: AP staff, visitors
Success: we figured out how to
display individual sheets of fragile
wire copy
Challenge: to get more of the
newsroom staff to come up to the
15th floor to see it!
Contact: Valerie Komor
Business Archives Section Colloquium
Exhibit Showcase
Caterpillar Inc.
Theme/Message:
Caterpillar’s Global Heritage
Where Installed:
Caterpillar Visitors Center
Main Audience: customers,
dealers, employees, retirees,
general public
Success: the ability to tell our
story to a larger audience
Challenge: working with
design restrictions imposed on
us by external vendor and
resulting conservation issues
with display cases
Contact: Nikki Thaxton
Business Archives Section Colloquium
Exhibit Showcase
Norfolk Southern
Historical Collection
Theme/Message:
Where the Past Meets the Future Daily
Where Installed: in museum
Main Audience: employees and public
Success: it is portable and can be taken to
events, talks and on the road
Challenge: limited space for images and text
Contact: Jennifer Davis McDaid
Business Archives Section Colloquium
Exhibit Showcase
New York Stock Exchange Archives,
NYSE Euronext
Theme/Message:
NYSE Euronext Heritage Galleries
Where Installed: NYSE
Conference Center
Main Audience: customers,
visitors, executives, employees,
etc.
Success: opportunity to display
archival materials for the first
time; destination for visitors
Challenge: developing a
professional and elegant gallery
on a limited budget
Contact: Janet Linde & Steve Wheeler
Business Archives Section Colloquium
Exhibit Showcase
Nationwide Insurance
Theme/Message:
Inside the Storm: A History of Nationwide’s CAT Response
Where Installed: Archives
Main Audience: employees
Success: coincided with
Nationwide’s annual Heritage
Month Celebration
Challenge: determining how to
present and organize the
exhibit
Contact: Sadie Allen
Business Archives Section Colloquium
Exhibit Showcase
Motorola Solutions, Inc.
Theme/Message:
Motorola Heritage in Enterprise Solutions
Where Installed: corporate
cafeteria hallway
Main Audience: customers and
employees
Success: using “hero” images of
real customers from our past to
help connect with our customers
today
Challenge: figuring out how to
make a PowerPoint presentation
display in HD vertical format on a
monitor without an attached
computer
Contact: Sue Topp
Business Archives Section Colloquium
Exhibit Showcase
Marriott International
Theme/Message:
Marriott Food & Beverage: 80 Years of Fresh Ideas
Where Installed: Corporate
Headquarters’ lobby
Main Audience: headquarters
employees and guests
Success: collaboration with the
team from the Food & Beverage
department
Challenge: physical limitations
of the exhibit cases
Contact: Beth Schuster
Business Archives Section Colloquium
Exhibit Showcase
THANK YOU!