Agenda
0 Read
0 Look at types of persuasion
0 Watch an awesome video
0 Look at advertisements
0 Read sample letters
0 Review business letter format
0 Create a rubric for the persuasive letter
Types of Persuading
0 Aristotle (384-322 BCE) –
Student of Plato; wrote on
logic, philosophy, ethics,
physics, biology, psychology,
politics and rhetoric.
0 Rhetoric – the art of speaking;
the art of PERSUASION.
0 What’s the goal of persuasion?
0 To change someone’s point of
view
0 To inspire others to take
action
Logos, Ethos and Pathos
0 What do these words mean?
0 I don’t speak Greek!
0Logos = Logic
0Ethos = Ethics or Image
0Pathos = Emotions or Passion
Persuading
0 Logos, ethos, and pathos + language =
changing point of views and motivation.
LOGOS
0 Logic?
0 How do you appeal to someone’s logic?
0 Facts
0 Evidence
0 Reason
0 Percentages
0 Statistics
0 Case studies
0 Cause and effect
ETHOS
0 Ethics and character
0 How do you appeal to someone’s character?
0 Credible
0 Educated
0 Reliable
0 Fair
0 Trustworthy
0 Honest
0 Ethical
PATHOS
0 Feelings?
0 How do you appeal to
someone’s emotions?
0 Invite readers to care
about your subject
through;
0 Diction
0 Evidence
Claims that inspire
0 Love
0 Pity
0 Justice
0 Patriotism
0 Hope
0 Jealousy
0 Anger
0 Fear
Promoting Ugly
0 What are some ugly, but popular, products?
0 How would you promote ugly fruit and vegetables?
0 Which technique would you use and why?
Advertisements Activity
0 Essential Learnings
1. In small group discussions and prepared speeches,
students will present a personal viewpoint to a group of
listeners. (S/L)
2. Students will listen to others and articulate their
personal response while demonstrating consideration for
the opinions of others. (S/L)
5. Students will use a variety of reading strategies to seek
meaning and respond critically to texts. This includes the
terminology required for critical response – compare,
contrast, defend, discuss, identify, illustrate, and support.
(R/V)
Advertisement
0 Students will examine advertisements from
magazines and the newspaper to identify examples of
persuasion.
0 Find examples of: logos, ethos and pathos
0 Be prepared to defend your opinion 
Pathos
Emotions
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•
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•
Fear – buy it
Desire
Empathy
Hunger
Ethos
Logos
Character and identity
Logic
• Celebrity
• Uniform
• Professionalism
•
•
•
•
Facts
Percentages
Charts
Lots of words
Pathos, Ethos or Logos
0 _____ A child is shown covered in bug bites after using an inferior bug
0
0
0
0
0
0
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spray.
_____ Tiger Woods endorses Nike.
_____ Sprite Zero is 100% sugar-free.
_____ A 32-oz. bottle of Tide holds enough to wash 32 loads. _____ A
commercial shows an image of a happy couple riding in a Corvette.
_____ Cardiologists recommend Ecotrin more than any other brand of
aspirin.
_____ Advil Liqui-Gels provide up to 8 hours of continuous pain relief.
_____ Miley Cyrus appears in Oreo advertisements.
_____ People who need more energy drink Red Bull Energy Drink.
_____ A magazine ad shows people smiling while smoking cigarettes.
Vacuum Cleaner
“I am reaching out to
you in hopes for an
answer to an
unusual request for
my son who is
autistic …”
Sample Letters
0 Identify;
0 The type(s) of persuasion
0 Its effectiveness
0 Strengths
0 Weaknesses
0 Format
Business
Letter
Format
Create a rubric
0 What will be graded in the final letter?
Write your letter
0 Use a graphic organizer to plan
0 Write
0 Proofread and revise
0 Publish (typed, double-spaced, Times New Roman or
Calibiri 12 pts.)
0 Submit – Monday, March 16th