“SPe-Connect”
A Private Social Network
for Plastics Professionals
Presented by
Scott E. Owens
to
Society of Plastics Engineers
Fall Council Meeting
September 15, 2012
Society of Plastics Engineers, 2012
Presentation Topics
SPE Today
SPe-Connect: Goals & Objectives
SPe-Connect: A Cloud Based Community
MemberFuse: Built in Capabilities & Screen Shots
SPe-Connect: Planning & Implementation
Resourcing
Questions
Society of Plastics Engineers, 2012
SPE Today
Built on Face to Face Relationships
No Longer the Leading Source of Information
Content is Outdated and Difficult to Access
Limited Use of Web Based Tools
Indiscriminate Use of Social Networking
Limited Ability to Engage Members
Virtually All Activity Driven by Staff & Leaders
Society of Plastics Engineers, 2012
SPe-Connect Goals/Objectives
Engage Members
Provide Convenient Access
Seek Feedback/Direction
Measure Interest/Participation
Increase the Relevance of SPE
Create Timely & Focused Content
Leverage Members for Content
Provide Recognition for Contributors
Attract Younger Members
Utilize Familiar Platform Format
Improve Group Operations
Create On-line Repository for Group Content
Create New Source of Revenue
Advertising
Society of Plastics Engineers, 2012
SPe-Connect Community
“A Combination of Structured & Member Interest Groups”
Society of Plastics Engineers, 2012
MemberFuse: Overview
Structured Social Networking Platform acquired by
Avectra, provider of our back-office Associate
Management System (netForum) in 2010
Directly Linked to our Avectra Database
Configurable Groups (by Staff or Approved Members)
Group Moderation (by Staff or Approved Members)
Built-in Repository for Member & Staff Content
Society of Plastics Engineers, 2012
MemberFuse: Built-in Capabilities
Ability to Match Members Based on Flexible Criteria
Member Driven - Content Alerts
Configurable Recognition Leader Board
Built-In Survey Capability
Ability to Incorporate Sponsor Advertising
Activity Monitoring & Measurement
Ability to Consolidate Social Network Activity
Society of Plastics Engineers, 2012
MemberFuse: Screen Shots
My Main Page
Society of Plastics Engineers, 2012
MemberFuse: Screen Shots
My Contacts
Society of Plastics Engineers, 2012
MemberFuse: Screen Shots
Community Resources
Society of Plastics Engineers, 2012
MemberFuse: Screen Shots
Reputation Leaderboard
Society of Plastics Engineers, 2012
SPe-Connect: Project Planning
Measure Interest/Support for SPe-Connect √
Identify Resources Needed to Launch the Project √
Develop Implementation Strategy & Road Map √
Develop Project Implementation Schedule (WIP)
Launch Project Advisory Panel (4Q12)
Refine Goals & Objectives
Identify Resource Needs by Project Stage
Develop “Rules of Engagement”
Launch SPe-Connect Pilot Program (1Q13)
Society of Plastics Engineers, 2012
SPe-Connect Project Planning
Prior to Full Implementation, We Need to:
• Understand Group Goals & Interests
• Develop a Content Plan (source, timing, etc.)
• Explore the Group Moderation (Staff vs. Leaders)
• Evaluate Member Participation/Interest
• Evaluate Member Driven Group Focus
• Evaluate Member Matching
Incremental Expansion of SPe-Connect (3Q13)
Society of Plastics Engineers, 2012
Questions
Society of Plastics Engineers, 2012