Resultados Perú Moda 2005

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PERU TEXTILES
Alberto Hart
Peruvian Embassy
London, 2 December 2008
Where is Peru?
•World cultural heritage
•Natural beauty and diversity
•A leading emerging market?
•Modern textile industry??
Why Peru? Why now?

Dynamic, fast-growing and resilient economy, even in spite of credit
crunch




9.2% growth in 2008, 7% in 2009*
Booming exports, diversified markets
Strong private and public investment, bustling domestic demand
Least exposed Latin American economy to the financial crisis**

Disciplined monetary and fiscal policy
 Ample international reserves

Centre stage in 2008 to two major world summits APEC, LAC-EU)
*IMF projections
**UBS bank research
Why Peru? Why now?





8 years of sustained economic growth
Attractive investment destination
 Investment grade (Standard and
Poor’s, Fitch’s)
‘Rising star’ of emerging markets
manufacturing
Relative low inflation
Strong currency
Extensive free trade network


Peru is an export oriented economy committed to free trade and greater market access as a
means of development
It has a network of free trade, preferences, and other arrangements with the world’s main trading
blocs
The UK is much closer to Peru than you might think
PERU – UK BUSINESS TIES
Did you know?
•All of these British businesses
are active in Peru
•UK is the second biggest investor in Peru
•US$3.4 billion invested so far
•US$6 billion expected investment
•Bilateral Trade: US$ 378 million in 2007
•First Latin American company to enter the
main market at the London Stock
Exchange was Peruvian
•There is a British Peruvian Chamber of
Commerce in Lima: www.bpcc.org.pe
Peruvian Textile and
Apparel Sector
Textiles is a strategic sector for Peru
Textile exports in USM$

2,000
1,800

1,600
1,400
US$ 1.7 billion in
exports
Main driving force of
manufactured exports

1,200

1,000
800

600
400
200
95
96
97
98
99
00
01
02
03
04
05
06
07
Highest added value
Leading source of
employment
Innovative and
competitive industry
Main destinations of textile exports 2007
United States: 48%
United Kingdom: 1.5%
US$ 835 Millons
US$ 24 Millions
France: 2%
US$ 27 Millions
Spain: 1.5%
US$ 24 Millions
Italy: 3%
Venezuela: 23%
México: 1%
US$ 50 Millions
US$ 403 Millions
US$ 19 Millions
Colombia: 3%
Ecuador: 2%
US$ 52 Millions
US$ 35 Millions
Chile: 3%
Others 98: 12%
US$ 51 Millions
US$ 210 Millions
Apparel exports to the EU and UK
Exports to EU
(USM$)
270
170
70
Exports to UK
(USM$)
30
165.9
8
23.67
20
90.69
10
14.38
2003 2004 2005 2006 2007
16.6% Avg annual growth
13.5% Avg annual growth
Otros
11%
France
22%
Germany
16%
Spain
17%
United
Kingdom
17%
France
Spain
Italy
17%
Italy
United Kingdom
Germany
Otros
Main Peruvian Garment Exports
Top Suppliers
DEVANLAY
TOPY TOP
FRAMOR
TEXTIMAX
TRADING FASHION LINE
SUDAMERICANA DE FIBRAS
NETTALCO
COTTON KNIT.
MICHELL
TEXTIL SAN CRISTOBAL
TEXTILES CAMONES
TEXTIL DEL VALLE
AURA TEXTILES
HIALPESA
SOUTHERN TEXTILE NETWORK
CREDITEX
INDUSTRIA TEXTIL DEL PACIFICO
Top Products
Cotton T-Shirts
Cotton Shirts
Cotton Blouses
Cotton Sweaters
Cotton Tank top
Baby Garments
Woven pants for
women
Woven cotton shirts
Knitted pants for
women
Synthetic T-Shirts
D
E
L
V
A
L
L
E
Clients:
•Polo Ralph
Lauren, Jonathan
Adler, (US)
•Christian Dior
(France)
•Zambaiti
Copertificio (Italy)
•Bay crews (Japan)
•Belpostel (Russia)
From PERU to the World
Alpha Shirt / Anne Fontaine / Antigua / Armani Exchange /
Armani Jeans / Arturo Calle / Ashworth / Bloomcraft / Burberry
/ Calvin Klein / Christian Dior / Charles Tyrwhitt / Cutter &
Buck / Divots / Donna Karan / El Corte Inglés / Fruit of The
Loom / Gap / Giorgio Armani / Gear for Sports / Geoffrey
Beene / Greg Izod / Norman / Guess / Hickey Freeman / Ike
Behar / J.C. Penney / Lacoste / Land´s End / Liz Claiborne /
L.L. Bean / Nautica / Oxford Shirtings / Perry Ellis / Philips Van
Heusen / Ping / Polo Ralph Lauren / Sara Lee / Swiss Army /
Tehama / Tommy Bahama / Tommy Hilfiger / Vantage /
Woolrich / Zara
Infrastructure &
Production
Production supply chain
PERUVIAN FIBRES
COTTON
ALPACA
VICUÑA
Peruvian Cotton Characteristics….
1.
2.
3.
4.
Better resistance to weather changes.
Hand picked to get only best fibers.
Soft and shiny.
Yarn is very bright, Tanguis has a high
degree of dye absorption.
5. Peruvian Pima is spun from title Ne
50/1 up to Ne160/1 or 2.
Alpaca properties…
* Thermal: 5 times warmer than
sheep’s wool.
* Resistance: 3 to 4 times more
resistant than wool.
*High resistance to flammability.
* Fibre:17 different natural colors,
little wrinkle, high brightness.
* Touch: smooth, comfortable
Millenary tradition
OPERATION CAPABILITY
Peruvian Competitive Industry
SOCIAL
RESPONSIBILITY
TIMELY DELIVERY
PERUVIAN INDUSTRY
COMPETITIVITY
RESEARCH &
DEVELOPMENT
LUXURY
FIBERS
INTEGRATED INDUSTRY
FULL
PACKAGE
INTERNATIONAL STANDARDS: CERTIFICATIONS
Who certifies?
CERTIFYING ORGANIZATION
CONTACT
TELEPHONE
EMAIL
Ebert Gala Yepez
(511) 5171937
ebert.gala@sgs.com
Carla Varea Perez del Solar
(511) 4229000
Anexo 2604
carla.varea@pr.bureauveritas.com
Ericka Cavero
(511) 4229040
servicios@cotecna.com.pe
Fanny Arteaga
(511) 2218124
gl-lima@gl-group.com
Diana Vargas
(511) 440-1169
icontec@amauta.rcp.net.pe
Iván Tenorio
(511) 319900
rramirez@cerper.com
Rocio Vidal
(0511) 4711111
rocio.vidal@lr.org
INSPIRATION
DESIGN
FASHION
Showcasing to the
World
www.perumoda.com
Activities
Inaugural
Gala Night
 Business Presentations
 International Seminars
 Contest “Young Fashion
Creators”
 Runway
 “Press Tour” for invited
international journalists
 Tendencies 2008
exhibition
PERU MODA International Calendar…












Prêt a Porter – Jan, Paris France
Play Time – Jan, Paris France
Moda Manhattan - Jan, New York USA
Intermoda – Jan, Guadalajara Mexico
Magic – Feb, Las Vegas USA
Material World – April and Sept, Miami &
Los Angeles USA
PERU MODA - April, Lima Perú
Colombiamoda -July, Medellin Colombia
Magic- Aug, Las Vegas USA
Globaltex – Sept, Los Angeles USA
Prêt a Porter – Sept, Paris – France Berlin
Sapica– Sept, Guadalajara Mexico
How do I source from Peru?
•The Peruvian Embassy can put you in direct contact with a
specific enterprises that may interest you (contact details in
information pack)
•Promperú can arrange a visit to Peru, meetings with the
exporters and factory tours
•Based on your requirements we can match your needs to the
most suitable suppliers
•Peru Moda provides an ideal opportunity to grasp the variety
on offer of the Peruvian textile industry, we’ll invite you!*
•If you prefer to use an agent there are Peru based agencies
(recommended contact details in information pack)
•Incatextiles is a London based agency that has been in close
contact with the industry
Many thanks…!
www.promperu.gob.pe
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