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Qualitative Research Methods

Training Course

Kampot Province, Cambodia

10-16 November 2003

EH/GTZ/November

2003

Research Question:

Who are the health providers in the village and what care do they provide?

EH/GTZ/November

2003

Training objectives

1. To familiarize the participants with the principles and practice of qualitative research methods in public health

2. To discuss a mix of qualitative methods and their application in public health research and programming

3. To practice using qualitative research methods in an applied context

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2003

Qualitative Research Methods

Social mapping

In-depth interviews

Observation

Free-lists and ratings

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2003

Meaning of Methods

1.

Epistemology or the study of how we do things

2.

At a general level, it is about strategic choices, for example, whether we do participant observation fieldwork, document analysis or an experiment

3. At the specific level, it is about what sample you select, whether you do face to face interviews or use a telephone or use an interpreter or learn the language and do the interviews yourself

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2003

Rationalism is the idea that human beings achieve knowledge because of their power of reason. That is, there are a priori of truths, and if we prepare our minds adequately those truths will be evident to us.

Versus Empiricism, who consider that the only knowledge that human beings acquire is from sensory experience. They consider that we are born with brains like empty boxes and that boxes are filled with the experiences throughout our life. We come to understand what is true from what we are exposed to.

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Scientific method

Science is “ an objective, logical, and systematic method of analysis of phenomena, devised to permit the accumulation of reliable knowledge ”

(Lastrucci, 1963:6).

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2003

Objective – “ the idea of truly objective inquiry has long been understood to be a delusion.

Scientists do hold, however, that striving for objectivity is useful. In practice this means constantly trying to improve measurement (to make it more precise and accurate) and submitting our findings to peer review ” (Bernard

1995).

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2003

Method – Each scientific discipline has developed a set of techniques for gathering and handling data, but there is, in general, a single scientific method.

The METHOD is based on 3 assumptions:

(a) reality is “ out there ” to be discovered;

(b) direct observation is the way to observe it;

(c) material explanations for observable phenomenon are always sufficient, and that metaphysical explanations are never needed.

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2003

Reliable – something that is true in Phnom

Penh, for example, is equally true in

Kampot Province

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Social Science

·

Asks questions and seeks to explore the answers

Social science uses various methods to answer the question/s

Most anthropological work is qualitative. In applied anthropology there is a growing interest in mixing qualitative and quantitative research to answer the research question/s

Important not to mix quantification and science. Keep them separate.

Quantification is important in anthropology, as it is in any science. But all sciences are not quantified and all quantification is not science

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2003

Some social scientists do not use quantitative methods, for example, sociologists.

Ethnography does not mean qualitative. As a noun it means a description of a culture. As a verb it is ‘ doing ethnography ’ , and it means collection of data that describes a culture .

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2003

The rest of the training program will be about methods that will let you build an ethnographic record. Some of these methods involve fieldwork. Some methods involved in building an ethnographic record include, watching, listening. Some methods result in words and OTHERS result in numbers.

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2003

Characteristics of Qualitative and

Quantitative Research

Qualitative research

Inductive

Holistic

Subjective/insider centered

Process orientated

Actor ’ s world view

Relative lack of control

Goal to understand actor ’ s view

Discovery orientated

Explanatory

Quantitative research

Deductive

Particularistic

Objective / Outsider centered

Outcome orientated

Natural science

Attempt to control variables

Goal to find facts & causes

Verification orientated

Confirmatory

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2003

Quantitative Research

Use numbers and statistics, examples, experiments, correlation studies using surveys & standardized observational protocols, simulations, supportive materials from case studies (example, test scores).

General sequence of research :

1.

Observe events / present questionnaire / ask questions with fixed answers

2.

Tabulate

3.

Summarize data

4.

Analyze

5.

Draw conclusions

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2003

Culture is the shared traditions, beliefs and life-ways of a group of people

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Qualitative Research

Use descriptions and categories (words).

Examples: open-ended interviews, naturalistic observation (common in anthropology) document analysis, casestudies, life histories, mapping, pile sorts and ratings, descriptive and self-reflective supplements to experiments and correlation studies.

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2003

General sequence of qualitative

research:

1. Observe events / ask questions with open ended answers

2. Record/log what is said (or not said) and done (or not done)

3.

I nterpret (personal reactions, write emergent speculations or hypotheses, monitor methods)

4. Return to observe, or ask more questions of people

5. [recurring cycles of 2-4 – iteration]

6. Formal theorizing [emerges out of speculations and hypotheses]

7.

Draw conclusions

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2003

Three key methods

1.Detailed open-ended interviews (not highly structured or limited responses)

2.

Direct observation

3. Written documents (work with words and visual data, not numbers)

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2003

Strengths of qualitative research

Depth and detail (versus standardized questionnaire)

Openness – can generate new theories and recognize phenomena ignored by most or all previous researchers and literature

Helps people see the world view of those studiedtheir categories, rather than imposing categories; simulates their experience of the world

Attempts to avoid pre-judgment (this is questionable in reality).Present people on their terms, without being judgmental, try to respect them from their perspective so the reader can see their views (always difficult)

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2003

Weaknesses of qualitative research

Fewer people studied (usually)

Less easily generalized because of few people / locations in studies

Difficult to aggregate data and make systematic comparisons

Dependent on researchers personal attributes and skills

Participation in the research can always change the social situation (although, not participating can also change the social situation as well)

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2003

Ten themes of qualitative research

Naturalistic – not manipulating the situation, watch naturally occurring events, not controlling them.

Inductive – categories emerge from observing, creation and exploration centered, theories emerge from data. Often induce hypothesis, test it, then look for other possible explanation or additional hypothesis.

Holistic – look at total, what unifies phenomenon, it is a complex system, see overall perspective. Often research and academics study smaller and smaller parts and overlook the big picture. Need to try and get a larger picture, including the specific and unique context. But can look at specific variables too.

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Characteristics of Qualitative

Research

Personal contact – share the experience, not trying to be the objective outsider. Must know people to understand them, and gain insight by reflecting and being empathetic with them. If try to be objective probably won ’ t understand their views (but might understand things about them).

Dynamic constant shifting with the changing phenomenon and context: what method fits now and also, use trial and error. Don ’ t stick with the one method when you know that it is not working.

Stop. Realize that things may unfold differently than you expected, go with the flow. Respond creatively.

Unique case selection – not as concerned about generalizability (actually generalization is a cooperative venture of researcher and reader = researcher describes context fully and reader decides if new context is similar in crucial respects)

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2003

Characteristics of Qualitative

Research con ’ t

Thick description – lots of detail, lots of quotations

Context sensitivity - emphasize many aspects of social, historical and physical context.

Empathetic – trying to take a view of the other person and be non-judgmental. Not subjective in terms of my biases, not objective in terms of no bias, but taking on their perspective to the degree possible.

How does reality appear to those being studied. Yet, also reporting own feelings and experiences as part of the data. Try to omit judgments, but freely admit own feelings. Do not try and hide them. Admitting them adds to the validity of the data.

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2003

Characteristics of Qualitative

Research con ’ t

Flexible design - You don ’ t always specify it completely before research; variables and hypotheses and sampling and methods are at least partly emergent – need to unfold. Need to be able to tolerate contradictions. Trial and error with categories too – need to reformulate categories many times. Go from parts to whole and then back again. Cycle back and forth. Then reconstruct, pull data apart again, make better reconstructions, etc. Use multiple methods or as many as feasible, as long as you get a better picture of what is happening and how it is understood – even use quantitative methods.

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2003

Researcher Roles

The ‘ traditional ’ role for a qualitative researcher is to be nonexistent . This is ideal but not always possible and practical. The ideal is that participant act exactly as they would if you were not present.

Problem – tends to ignore differences made in the environment by the researcher.

Qualitative research states that the researcher should document these differences.

It is difficult to obtain the participants views without interacting

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2003

Researcher Roles con ’ t

The presence of the researcher could cause other reactions, eg suspicion, affected behavior, demonstrations for the researcher ’ s behalf. But time and familiarity tend to blur these responses. In time the researcher becomes part of the environment. But not initially.

Researcher is an instrument in qualitative research. To gather data. People reading the research need to know about the instrument. So, you need to describe relevant aspects of the yourself, your biases and assumptions, expectations, relevant history. Keep track in your field notes personal reactions, insights into the self and past.

In a separate journal – write your personal notes.

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2003

Emic = an insider, become full participant in activity, helps minimize distinction/difference between researcher and participants

Etic = an outside view, A fly on the wall. Lots of variation in between, can vary role within a study – starts as outside and move to membership. Or change to outsider role at end to verify hypothesis generated as participant.

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2003

Gatekeepers

Initial entry into the field of study

Control access

Problems with / for gatekeepers

Position of gatekeeper in the research

Gatekeepers’ perception of the researchers, eg. Spy

Expectations of gatekeepers on researchers, eg, outcomes such as reports, relationships, money

Compromises

Gatekeepers and problems for the research and researcher

DO NO HARM

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2003

Access to research subjects

Access to subjects is often challenging for the researcher

Trust and respect is very important

Difficulties when participants are not very verbal

Role of key informant in research process

Positives and Negatives of involving key informant, eg, not always representative view of

‘ others ’ , vested interest in research subject, access to resources, political position, looking for a friend, have problems with others in the community, most educated person, others?

EH/GTZ/November

2003

Access to research subjects con ’ t

Stay around the study site early in the research process. This is sometimes called the “ mapping phase ” , ie, map the area, social context of environment, kinship relations, services or networks. Physical mapping is an excellent way to “ meet and greet ” and learn about the physical environment. Doing a video often helps.

If physical environment is very familiar, try to look for the ‘ other ’ aspects of the environment, eg, other health providers

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2003

Sample and Selection

Study a subsection of a population

Look at selection in a probabilistic manner – try to get a representative sample of the group under study.

Not generalizable for the whole population, but generalizable for the population under study.

Choosing a population to study is dynamic and ongoing. The choice of who to study next are products of what is being found, not the initial plan.

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2003

Suggestions for accessing subjects

1. Maximum variation of participants, example, women who attend health services and women who do not, different age groups, social and economic backgrounds, and so on.

2. Snowball approach and networking – each person studied is chosen by the previous participant - this will show linkages between participants. This is sometimes the only way to find and obtain a sample of certain population groups, eg, women who have been trafficked for prostitution.

3. Extreme cases – studying one or more people at some extreme. This needs to be included in the sample with the ‘ average ’ and the ‘ opposite ’ . This may or may not be possible, but you have to seek these people out. There may only be one or two people, but you have to include them

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4. Typical case - decide what characterizes

‘ typical ’ and go and look for them.

5. Unique case – very rare combination of things – usually found by accident.

6. Ideal case – perfect situation. “ if it won ’ t work here, it won ’ t work anywhere.

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2003

It is very important to be able to say how and why you sampled in a given manner. So, keep detailed field notes on the decisions you made about sampling and why you made them. Go into detail in the field notes, give examples and the reasons for the choices you made.

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Informed consent

Definition of informed consent consists of the elementsinformation , comprehension , and choice .

Country specific laws provide conditions for informed consent.

Local standards and protocols when conducting research with human subjects

Oral or written consent

Anonymous

Difficulties obtaining informed consent in special populations, for example, children and refugees.

Costs and benefits of obtaining informed consent

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2003

Ethical behavior in research

Courtesy

Respect

Empathy

Honesty

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2003

Triangulation

TRIANGULATION involves using a combination of methods, researchers, data sources and theories in a research project.

Outcomes:

Different results will be obtained by using different researchers and different data sources

Methods are not neutral tools that will produce the same results regardless of the method. Triangulation addresses this problem.

EH/GTZ/November

2003

Recording field work data

Two types of note-taking

1.

Field-notes

2.

Interview transcriptions

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2003

Field-notes

Ideal situation is to write field-notes by hand, and at the study site

Field-notes can be written in point form at the study site and expanded later

Field-notes can be typed into the computer later.

Many people do not put field-notes into the computer, they work from their journal.

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2003

Recording Observations in the field

Write about actual events

Avoid inferences and generalizations

Write down detail

Describe the obvious

Take photographs if you can

Describe actions without evaluating

Push yourself to get details

Write your opinion in separate section

When NOTHING is happening record physical environment in detail

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2003

Practical field-note taking

Use large margins on the page. This gives space for comments, additional information, evolving questions or theories

Feel free to draw pictures, diagrams and symbols

Write clearly

Feel comfortable where you write fieldnotes

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REMEMBER

You need reliable data [FACTS] to be able to generalize

Qualitative research relies upon carefully documented data so that conclusions can be formed

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Interview transcriptions

Include open-ended questions in the transcription

(most formed before the interview)

Include a large margin on the page for comments, quotes, etc.

Write clearly

Word for word transcription is best

Talk and write slowly, if possible

If information is not clear, ask the person to repeat the information before writing it down

Do not summarize information

Record your opinion and thoughts (separately)

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2003

Observations

Data about the environment, people, events, activities that are under study

Traditions and life-ways of people

‘ Special ’ locations or events

Confirm what has been said or not said

Find more key informants

Check accuracy of information gained in interviews and social mapping

Provide information previously unknown

Develop relationship with participants

Provide additional data

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2003

Key points when making observations

Begin with informal conversation

Then introduce the project

Obtain consent to take notes

Explain the purpose of note taking and getting more detailed data

Identify key informant or additional key informants

Take in-depth field notes of observations

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2003

Free-list and rating

Simple, yet powerful research method

Generally used to study a cultural domain

Everyone knows the same free-list, example, diseases, plants, occupations, health workers

Easy to develop & analyse

Enjoyable

Compliments other research methods, especially social mapping and interviews

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2003

Key points when making free-list

Ask informants to list all the people who provide care when they are sick (plus, those that come into the village and those outside)

Ideal to have (15) or more free-lists from the same study site (good sample for analysis)

Analyse free-lists by:

Order and frequency of recall

Gender

Age

Occupation / practitioner

Location

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Using free-lists

Opening technique to obtain information to use in interviews

Probe local terminology

Explore ‘ special ’ terminology

Explore cultural and social domains

Inform programs

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2003

Rating free-lists

Produce ordinal data

Easy to administer

Combined with interviews they are powerful data generators

Used in a variety of research settings

Useful when exploring many subjects, eg, foods, diseases, health seeking practices, and so on

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2003

Key points when making a free-lists and rating the list

Ask participants to make a list of the subject under study,eg, childhood illnesses

The order is ‘ up to the participant ’

DO NOT probe

Let the the informant make their own list and the

‘ natural ’ order will occur

Obtain at least 15 free-lists, good for analysis

Analyse the free-lists by rating them, for example, in order of priority 1,2,3,4,5 … .

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Group Presentations

Guidelines

Introduction (includes literature review)

Background to the research

Research Question

Research Objectives

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Methods

Ø Methods used and why

Ø Study site

Ø Study population

Ø Research process

Ø Consent

Ø Confidentiality

Ø Ethical issues

Ø Constraints / problems

Ø Researcher role/s

Ø Unexpected outcomes

Ø

Method of analyzing data

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Ø Who

Ø Why

Ø When

Ø Where

Ø How

Ø What

Ø What for

Findings

“ Seven Steps of Planning ”

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Group Presentations

(2) Persons / group

15 minutes each presentation

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Data Analysis:

Phases

Code Various Units

Develop Categories (Subcategories, &

Superordinate categories)

Give Examples of Categories

Linkages Between Categories

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Coding Data

Can have multiple codes for a unit of data

Work towards developing many and varying codes

Theory – preexisting or emergent theories influences coding

May need to code the same data several times

Computers help, but not essential

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Develop Categories

(main & sub categories)

Requires tat you develop definitions for each category

Categories and definitions need to be revised several times during analysis

Keep track of revision of categories and reasons why you revise categories and definitions in notes. For example, data indicates that previous definitions were not sufficient.

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Making Linkages between

Categories

Need to be specified manually or on computer

Document the kinds of linkages developed

Consider these kinds of linkages:

Time

Space

Causation

Social/Interpersonal

Many others are possible

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Coding:

Continual & dynamic

Look at the document, such as interviews

Read document (data) many times

Look for indicators of categories in events and behavior-name them and code them on the document

Compare codes (often many times) to find consistencies and differences

Consistencies between codes (similar or pointing to a basic idea) reveals categories.

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Coding:

Continual & Dynamic con ’ t

Manually, you can cut apart copies of field notes/interviews. Now people use computers.

Write ‘ memo ’ on the comparisons of emerging categories

Eventually you reach category saturation when no new codes related to the research project are formed

Eventually certain categories become more of a central focus – axial and core categories

Then – you write about (report) the data in each category

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2003

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