Consultant Liaison Program
Deep Dive – Physical Security
Ray Coulombe
Business Development Manager, CSIBU
November 10, 2006
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Agenda
 Cisco Organization
 Why Physical Security?
 Cisco Vision – Intelligent Converged Environment
 The Case for IP Video Surveillance
 Cisco Solution
 Other Elements
 Feedback & Questions
 Summary and Conclusion
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Organization Overview
Emerging Markets Technology Group (EMTG)
•Focuses on new and adjacent market solutions
• advanced video
• voice
• data communications
• Led by Marthin De Beer
Vice President and General Manager
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Converged Security Infrastructure Business Unit
(CSIBU)
• Operates within EMTG
• Charter: develop products in Physical Security Market
• Cisco entered the Physical Security Market with its
acquisition of SyPixx Networks, now part of CSIBU
• CSIBU vision:
use the IP network as a platform
to enhance Physical Security capability
as an application
through convergence.
• Led by Mark Farino, General Manager
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Cisco Security: Company Overview
EMEA
60 sites
1,036 CR’s
457 cameras
AMER
213 sites
4,700 CR’s
1,905
cameras
APJ
22 sites
572 CR’s
299 cameras
TOTALS
295/388 sites
6,308 CR’s
2,661
cameras
16.1 mil sqft
70 countries
41,000 staff
Courtesy of Bill Jacobs, Security Technologies Manager
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Transforming Video in Multiple Environments
Cisco infrastructures support a wide range of
network-centric security operations today:
•
•
•
•
•
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•
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Government Agencies & Municipalities
Traffic
Airports
Transit and port authorities
Military
Financial services
Hospitality
Real estate investment & services
operations
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Physical and Cyber Dimensions of Cisco
Security
Targets
Physical
Attack
Physical
Security
People
Media
Computers
Information
$$$
Cyber Intrusion Identifies
Valued Targets
Mode
of
Attack
Physical Attacks
Against Cyber
Information
Attack
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Facilities
Cisco Public
Information
Security
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Cisco’s Vision for the Intelligent
Converged Environment
Legacy
Cisco
Disparate Building Networks
Intelligent Converged Environment
IP Communications
Fire
Lighting
Physical
Security
Elevator
Visitor
Access
24 / 7
Monitor
Energy
HVAC
WAN
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PORT
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Interconnectivity
Security
Business
Applications
Collaboration
Applications
Application Networking Services
Infrastructure Services
Adaptive
Management
Services
 Network integration is
a critical differentiator,
providing
Interactive
Services
Layer
 Deployed on SONA
foundation to increase
business impact
Application
Layer
Integration with Cisco Products
Storage
Remote management,
monitoring and viewing
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Networked
Infrastructure
Layer
Availability
Server
Storage
Clients Networks
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Why IP?
Challenges of Traditional Video Surveillance
 Traditional analog:
Limited number of monitoring stations
Inflexibility of matrix switchers
DVR’s limit storage and viewing flexibility
Investigation delays
Security-related functions only
Proprietary systems
 Network-based:
High quality video
Virtual matrix switching
Redundancy
Diagnostics
Multiple monitoring stations
Open protocol
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Video Surveillance System Components
Traditional System
Analog Fixed &
PTZ Cameras
Analog Video
Fiber Multiplexers
& Distribution
Amplifiers
Video Matrix Switch
Dedicated CCTV
Keyboards & Displays
Analog CCTV VCR
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Video Surveillance Evolution
Serial
Coax
Ethernet
1st Gen:
2nd Gen:
3rd Gen:
Analog
For Everything
Analog Switching
Digital Recording
Analog Switching
IP Recording
Config, view, & review
Config, view, & review
Storage (Tapes)
Storage
Recording
(VCRs)
Monitor
Analog
Video
Matrix
Switch
Keyboard
NVR
Encoder
Recording (DVR)
1) DVR System Setup
2) A-D Video Encoding
3) Video db & Mang’t
4) Digital Storage
5) User Interface
Analog
Video
Matrix
Switch
Monitor
Keyboard
Fiber
Muxes
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1) A-D Video Encoding
2) IP Connectivity
Analog
Video
Matrix
Switch
Monitor
Keyboard
Fiber
Muxes
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Evolution of CCTV Technology
Established Manufacturers
(Bosch, Panasonic, GE, Pelco, AD)
Matrix Switch
Multiplexers
DVR Storage
Cameras
Monitors
VCRs
Evolving Technology
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Cisco Distributed Video Services
Cisco Stream Manager
Configuration and Monitoring Software
Cisco IP Gateways
(Analog to IP)
Cisco IP Gateways
(IP to Analog)
Any to Any
Cisco Ethernet Access
Routers, Switches, WLAN APs
Any to Any
Secure, High Availability, IP Multicast
Intelligent Information Network
WAN
Cisco Service Platforms
Video Recording
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Intelligent Converged Environment
Administration
Access
Policy-based control of
live or recorded video
using PCs or Analog
controls
Storage
Recording
Local, remote or
centralized
Analog to IP
and IP to
Analog
Gateways
Cisco Intelligent
Information
Network
Connectivity
Wired or
Wireless
Input /Output
Assessment
Open API for 3rd
parties, Flexible
deployment
options
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3rd Party Legacy
& IP Device
Interoperability
Transmission
Video Stream Switching
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Evolution of CCTV Technology
Established Manufacturers
(Bosch, Panasonic, GE, Pelco, AD)
Network Storage
Software
Encoders / Decoders
Cameras
Monitors
VCRs
Communications
Matrix Switch
Multiplexers
DVR Storage
IP Network
Evolving Technology
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Product Overview
Cisco Innovation Delivers Access to Video at Any Time from Any Place,
Enabling Real Time Incident Response, Investigation and Resolution
Service Oriented
Network Architecture
(SONA)
Cisco IP Gateway
Video Encoder/
Decoder
Cisco Client
Software
Cisco Services Platform
Digital Video Recorder
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Viewing and
Configuration
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Cisco Video Surveillance Components
IP Gateways (analog to IP encoders, IP to
analog decoders)
Video Surveillance Switching, Recording,
Management, and Monitoring Software
Video Surveillance Digital IP Recording
Hardware
Cisco IP Network infrastructure
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Hardware Overview
Video Encoders / Decoders
High Performance
4 port encoder
•4 Port Encoder
•1 Port Encoder / Decoder
Convergence Chassis
Multipurpose
1 port Encoder /
Decoder
ASIC based with WIS
DSP-Based
•10/100
•Gig E
•USB
Recorders
•Video Server
•Service Platform
Integrated Services Platform
•Integrated Services Platform
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IP Gateways
Encoders / Decoders
1 Port Encoder / Decoder
Chassis Card
Stand alone device
MPEG4 ( H.264 in development)
Dual IP streams & Unicast, Multicast
DM642 TI DSP
1 video port
2 audio, 2 serial, 3 contact in, 1 contact out
Low Power consumption (4W)
Stand alone or chassis mount
4 Port USB Encoder
Mounts in the USB Convergence Chassis
Used in Integrated Services Platform
Up to 64 Video Channels in Cisco 3RU Chassis
MPEG4 single streams per video camera
ASIC based with WIS processor
4 video ports + USB2.0
Linux™ OS - embedded / distributed processing
On-Board DDR - video buffer for network disruptions
Environmentally hardened -40° to +74° C / -40 to + 165° F
Primary stream - live view 1 to 30 fps & CIF to full D1 resolution
Secondary stream - reduced rate and/or resolution for storage
Unicast/multi-cast – dynamic configuration of video stream
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4 port
Encoder
Chassis Card
Chassis
1 port Video Encoder / Decoder
with Audio, serial and contact closures
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Convergence Chassis
• 16 Slot, 3 RU rack-mount
• 3 Versions
• Gigabit Ethernet
• Fast Ethernet
• USB (up to1 to 64 IP Encoders
• Supports multiple Cisco products
• Encoders
• Decoders
• Bi-directional contact
• Unmanaged switches (front-side ports )
•Power supply options (115V or 230V)
• External
• Internal
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Convergence Chassis
Gig-E Version
CIVS-CVG16-GE-115 Chassis With Integrated Gig-E Switch
- 14 Internal 10/100BaseT Ports
- 4 External 10/100BaseT Ports
- 2 Gig-E Ports (SFP modules)
- Copper 1000BaseT or Multimode / Single Mode 1000BaseFX
Ethernet
Network
Ethernet
Network
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Convergence Chassis
Fast Ethernet Version
CIVS-CVG16-FE-115 Chassis
- RJ-45 Connections
- Allows module connection without disrupting cabling
- 14 Slots
Ethernet
Network
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Services Platforms for Video Storage
CIVS-SP1RJB-800
- Up to 4 x 400GB HDDs
- 1 RU
- Linux OS- StreamManager
CIVS-SP2RR5-2000
Ethernet
Network
- Up to 12 x 400GB HDDs
- RAID 5, Removable HDDs, 2 RU
- Linux OS, StreamManager SVCS
CIVS-SP1R-FBCH /SCSI
-
Server to Direct Attached Storage
SCSI or Fiber Channel Connections
RAID 5
Linux OS, StreamManager SVCS
USB Convergence Chassis
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Integrated Services Platform









StreamManager enabled 2RU Platform
Controls and complements analog matrix switch
Encoding, Recording, IP Communications
8 encoder ports (video streams) (expandable to 12)
Three serial ports for interface to matrix switches, time master, PTZ
Supports alarm inputs
Optional audio / sound capture with video
Up to 4.4 TB of internal storage
RAID 5 hard disk drive bays
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Integrated Services Platform
Application
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StreamManager Software
PC User
 Configuration
Used to identify and program encoders, decoders,
attached storage devices
 Client
PC based video decoding & presentation software
PTZ Controls
Playback video & audio with DVR functions
Digital Zoom
Exporting Video Clips with Authentication capability
 Administration
Network and server usage
Dynamic system health
Status reporting
Failover management
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StreamManager Software
Embedded
 IP Gateways
 Services Platform
 Integrated Services Platform
 Linux based O/S
 Virtual Matrix Switch
 Camera PTZ and keyboard serial protocol translation (Any  Any)
 Flash upgrade network attached devices from a central location
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“Any-to-Any” Interoperability
Cisco
Stream Manager
Gateway Software
Analog
Cameras
Keyboards
VS Vendor "A"
VS Vendor "B"
VS Vendor “C”
VS Vendor "A"
Protocol
Conversion
Application
VS Vendor "B"
VS Vendor “C"
VS Vendor “H”
VS Vendor “H”
VS Vendor “P”
VS Vendor “P”
• True distributed Virtual Matrix Switching
• No single point of failure
• PC monitoring and system control is optional (not required)
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Recap
IP Gateway Encoders with
Stream Manager SW
To Next Site
100BaseT
CCTV Monitors
Gigabit Ethernet
Fiber
CVG16-GE
Up to 64 Ports
100BaseT
Copper
IP Gateway Fiber
Encoders
CVG16-GE
CCTV Keyboards
100Base
FX Fiber
Services Platform
Local Storage
Up to 1.6TB
Intercom
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Access Devices
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100BaseT Stream Mgr Client PC
Services Platform
Centralized Storage
Up to 4.4 TB
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Cisco’s Vision for the Intelligent
Converged Environment
Legacy
Cisco
Disparate Building Networks
Intelligent Converged Environment
IP Communications
Fire
Lighting
Physical
Security
Elevator
Visitor
Access
24 / 7
Monitor
Energy
HVAC
WAN
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PORT
31
Interconnectivity
Security
Business
Applications
Collaboration
Applications
Application Networking Services
Infrastructure Services
Adaptive
Management
Services
 Network integration is
a critical differentiator,
providing
Interactive
Services
Layer
 Deployed on SONA
foundation to increase
business impact
Application
Layer
Integration with Cisco Products
Storage
Remote management,
monitoring and viewing
© 2006 Cisco Systems, Inc. All rights reserved.
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Networked
Infrastructure
Layer
Availability
Server
Storage
Clients Networks
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CRM
ERP
HCM
Procurement
SCM
Instant
Messaging
Unified
Rich Media
Messaging Conferencing
Contact
Center
Video
Telephony
Cisco Offerings
NETWORKED
INFRASTRUCTURE
LAYER
Services Management
INTERACTIVE
SERVICES
LAYER
Middleware and Application Platforms
Application Delivery
Security Services
Application-Oriented Networking
Infrastructure
Services
Mobility Services
Storage Services
Unified Communication
Services
Compute Services
Identity Services
Network Infrastructure Virtualization
Campus
Branch
Unified
Comm.
Clients
Data
Center
Management Services
PLM
COLLABORATION
LAYER
APPLICATION
LAYER
Service-Oriented Network Architecture
(SONA) Framework
Enterprise
WAN/MAN Teleworker
Edge
Building Control network & Physical Security
Server
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Storage
Clients
Networking
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Cisco Technology Developer Program (CTDP)
 Focuses on building relationships with other technology companies
in order to provide comprehensive solutions to customers. Select
companies are invited to participate.
Program Categories
- Video Analytics
- IP Cameras
- Managed services
- Storage
- Display systems
- Front-end applications
-Sensor Technologies
– Access Control
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Network-based Access Control
Assa-Abloy Relationship
TCP/IP
Network
Cisco Door Gateway
Hi-O
POE
Door sub-network
(Assa-Abloy)
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Cisco Sales Engagements
 Now that Video Surveillance is converged, our sales
teams and strategies also converge.
Our Physical Security Sales team partners with the
Cisco Account teams to have conversations with
the executives, business units and technical IT
teams within our accounts to build an end-to-end
Intelligent Converged Environment
 Cisco’s desire is to engage Consultants early in the
process to participate in these conversations to specify
and design a comprehensive network solution.
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Physical Security Sales Team
US/Canada Enterprise Organization Structure
BC
ALB
Lisa Hale
RM, US/Canada
John Haspel
SEM, US/Canada
MTBA
SKT
ONT
AK
WA
ND
MT
MN
SD
OR
ID
NV
Overlay SE: Scott Glidden
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IA
PA
IL
UT
CO
KS
AZ
NM
MO
IN
KY
TN
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Canada
PSS: TBD
SE: TBD
RI
NJ
DE
Northeast
PSS: Chris Kolb
SE: Stephen Squeglia
NC
SC
Central
PSS: David Wedel
SE: Pat Mcginn
MD
VA
AR
LA
VT
NH
NY MA
CT
OH
WV
MS AL
TX
HI
MI
WY
OK
West
PSS: Mar’ia Adkisson
SE: Brent Cowing
ME
WI
NE
CA
MI
GA
Atlantic Area
PSS: Dave Frampton
SE: Chris Jenkins
FL
South
PSS: Ken Mills
SE: Kevin Granberry
Federal - US
PSS: Kim Poineau
SE: Shawn Zartman
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Cisco ICE Video Surveillance
Value Proposition
Enable better control and protection of an
organization’s assets and the safety of people
 Access to video at any time from any place
 Leveraging existing video and security investments
 Open, standards-based architecture
 Provisioning of subscriber services
 Network security of devices
 Intelligent, upgradeable end devices
 Migration path from analog to broadcast-quality digital video
 Distributed virtual matrix switching increases availability
 Easy system installation, setup, and operation
 Digital format and complete APIs enable third-party integration
Built on Cisco’s convergence experience & core technologies
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Questions?
Cisco Consultant Hotline:
CiscoCLP@cisco.com
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