Personnel Department
Public Safety Recruitment
Request for Qualifications
Pre-Proposal Conference
City of Los Angeles Personnel
Department Staff
Bruce Whidden,Public Information Director
PSB Recruitment
Personnel Department
700 E. Temple Street, Room 150
Los Angeles, CA 90012
(213) 473-9080
Roberta “Bobbi” Jacobsen, Fiscal Operations
Administrative Services
Personnel Department
700 E. Temple Street, Room 375
Los Angeles, CA 90012
(213) 847-9375
Irene Gonzalez, RFQ/Contract Administrator
PSB Recruitment
Personnel Department
700 E Temple Street, Room 150
Los Angeles, CA 90012
(213) 473-9081
Recruitment Historical Overview
• Public Safety Bureau’s Role:
• Coordinate recruitment campaigns, special
events, advertising, media and press releases
for Police Officer and Firefighter hiring
• Manage contractual services, hiring budget and
graphics design of materials
• Manage JoinLAPD.com, JoinLAFD.org &
Personnel Department’s public safety websites
Recruitment Historical Overview
• LAPD & LAFD Recruitment Section Role:
• Participate in events assigned by PSB including:
job fairs, college presentations & community events
• Provide information to Police Officer & Firefighter
candidates already in the hiring process
• Mentor candidates throughout the process
• Coordinate with PSB to plan & execute recruitment
campaigns, advertising, media coverage & special
events
• Focus recruitment effort toward underrepresented
groups, including women
Recruitment Goals
• Achieve a capable, competent
applicant pool reflecting the ethnic
diversity of the City of Los Angeles
• Ensure that minorities & women are
included through focused outreach
• Fill all open vacancies with the most
qualified candidates possible
Scope of Work Requirements/
Description of Services
to Be Provided
Deliverables – Police & Fire
• Recommendations to include:
• Wide range of contacts in different markets
dealing with electronic and non-electronic
media buying services
• The experience and qualifications of the
principals of the firm who will perform the work
• An explanation of how total costs for media
buying services are determined and the
allotment between electronic and nonelectronic media
Deliverables – Police & Fire
• Recommendations to include:
• A list of potential value-added and/or
public service offerings the company can
offer the City of Los Angeles
• Media outlets and purchasing
recommendations
• Sample buy for LAPD recruitment using a
fictitious strategic purchase budget of
$500,000
Deliverables – Police & Fire
• Work Specifications:
• Selection of media buying services, utilizing
local, regional, and national resources, that
attract the candidates from diverse
backgrounds
• Maintaining a contact list of media buying
services and the corresponding current rates
and special offers
• Researching past performances and target
audiences of media buying agencies
Deliverables – Police & Fire
• Work Specifications:
• Developing an up to date timeline of the
progress and effectiveness of chosen media
buying services
• Exploring opportunities provided by sectors,
branches, or those related to media buying
service agencies and the competitive market
Request For Qualifications
Schedule
• Estimated dates for the RFQ process. The City reserves the
right to adjust this schedule when appropriate
Date
Event
February 7, 2007
Release RFQ to potential proposers
February 16, 2007
Deadline to submit Pre-Proposal
Questions
March 1, 2007
Pre-Proposal Conference
March 12, 2007
DEADLINE TO SUBMIT PROPOSAL
March 13, 2007
Begin RFQ evaluations
TBD
Oral presentations
TBD
Selection or Rejection
Question & Answer