MODULE TITLE: Multimedia
MODULE CODE: BUS020N552A
MODULE CONVENER: Florian Stephens
Learning Outcomes supported for this assignment:
Students who successfully complete this module will be able to:
1.
2.
Analyse and evaluate essential facts, concepts and principles of mixed and linear media design.
Produce a design for a short news piece or promotional product placement, together with a critical
analysis of its practical effectiveness using an appropriate methodology.
3. Implement a media presentation using an industry standard audio visual package.
4. Demonstrate knowledge of software packages for the manipulation of different form of
communication (text, image, animation, audio and video) and the principles on which they have
developed.
5. Communicate information and analysis in various forms, to specialists and non‐specialists audiences
regarding a variety of multimedia applications.
6. Develop and understanding of 2D & 3D Animation.
7. Critically evaluate common graphical primitives.
8. Critically evaluate different approaches to animation.
9. Investigate the use of basic features of 3D animation using freely available software and acquire an
understanding of an industry standard package such as 3D Studio Max.
10. Understand the principles of cinematography.
Practical Assignment
Assignment weighting total: 70%
Assignment Title & Topic
‘Create a short mixed media movie artifact’
The assignment consists of six deliverables (see table below for weightings) which are to be
submitted incrementally over one term and are designed to help you in creating the main
piece of work (task 6) which is an original movie. The movie must be either:
a) A factual or News story
– Short bulletin or Brief Documentary
b) A product promotion or marketing advert
– Advertisement or product placement / marketing piece
Technical Content
The movie must contain at least 2 types of digital media – for example:




2D animation
3D animation
Film / video
Kinetic Typography (animated text)
All films must include sound; this can be via voiceover and / or a music soundtrack.
Important deadlines and Deliverables
Task Description / Deliverables
Weighting
Deadline
1
5
(additional
marks)
03.10.2013
5
11.11.2013
5
18.11.2013
10
Completed
weekly
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Industry Analysis

2
Script

3
Students must provide a written script containing a brief synopsis
of the movie, a scene and shot break down and description of
any, movement, actions, expression and dialogues of characters
or objects (graphical). Timings should also be given. The script
should be submitted electronically via moodle.
A more detailed break down of this task will be given in class.
Storyboard


4
At the start of the module you will be given a research task in
which you will need to find research and discuss ‘3 outstanding
examples of multimedia’ via a written report handed directly to
the tutor in week 2 and a brief presentation of the examples
found in the workshop.
Students must create a Storyboard, which displays a number of
hand drawn frames or illustrations showing a visual organizer of
the script. The storyboard should contain timings and scene
breakdown.
A more detailed break down of this task will be given in the
preceding class.
Production Blog
Please note that at the start of the module students must setup a
blog using a freely available blogging platform such as wordpress
and blogger.
The

5
It needs to show planning, production and contain the final
artifact when it is handed in.
Academic Report

A written report citing academic / cultural historical influences
and how they informed the final movie. As well as a reflection
upon the production process, successes and failures, and where
the final artifact ‘sits’ within the media industry. The report is
handed in with the finished movie file.
6
Final Movie Artifact
Main details above
The Movie must be between 60 – 180 seconds long
The Movie must contain a title page – a screen with the name of
the student and module
The Movie must contain a credit list at the end (if required)
The Movie must be a Resolution of standard definition or 1024x576
The Movie must be delivered as a movie file – H.264 Mpeg 4 full
quality
The Movie must be delivered as a movie file on a DVD disk
The Movie must be uploaded to a you tube / vimeo site and
embedded into a Production Blog
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