THE UNIVERSITY OF NOTTINGHAM
Recruitment Role Profile Form
Job Title:
Associate Director for International Student Recruitment &
Marketing
School/Department:
International Office
Salary:
£48,743 - £58,172 per annum depending on skills,
qualifications and experience. Salary progression beyond this
scale is subject to performance
Job Family and Level:
Administrative Professional and Managerial - Level 6
Contract Status:
Permanent
Hours of Work:
Full-time (36.25 hours per week)
Location:
Jubilee Campus, Wollaton Road, Nottingham, NG7 1BB
Reporting to:
John Quirk, Director – International Office
The International Office
The University of Nottingham is a founder member of the Russell Group, the UK equivalent to
the US Ivy League, which represents the leading 24 UK universities committed to maintaining
world class research, an outstanding teaching and learning experience and unrivalled links with
business and the public sector. The University of Nottingham's position as a world-class
University is confirmed by its ranking in the global league tables. We are ranked in the top 1
per cent of all universities worldwide. As one of the first universities to establish overseas
campuses in Malaysia and China, Nottingham’s student experience is a truly international one
– offering life-changing opportunities to study abroad, links to employers across the world and
a globally-recognised qualification.
As part of the University’s ambitious Strategy 2020 our Internationalisation Strategy is
innovative and ambitious, with targets to significantly increase international student numbers.
The International Office plays a central role in supporting the development and implementation
of this strategy, focusing in particular on international student recruitment, student mobility,
international teaching partnerships and international relations, including support for students,
staff, overseas visitors and sponsors and an appointed network of recruitment representatives.
The University’s UK campuses are home to around 9,500 international and EU students from
more than 150 countries.
Purpose of the New Role:
We are looking for an exceptional International Student Recruitment specialist with
demonstrable success in international student recruitment in the Higher Education field. The
role holder will be part of a dynamic and highly committed management team. We are looking
for an experienced practitioner and manager; someone who thrives on bringing energy,
enthusiasm and initiative to the workplace, who has significant business acumen and who will
contribute fresh ideas and inspire others to achieve significant results.
The role will involve regular international travel.
Main Responsibilities
1.
% time
per
year
25%
International Student Recruitment Strategy
To devise the International Student Recruitment Strategy to support the
ambitious expansion plans outlined in the Strategy 2020. Working with the
Director of the International Office, other Associate Directors and the Senior
Regional Managers, the role holder will provide oversight of student recruitment
targets, activity plans and operational factors which will contribute to the
realisation of these targets.
Keeping abreast of strategic developments both nationally and internationally to
inform strategy.
2.
Staff Leadership and Management
15%
Leadership of a team of direct and indirect reports providing inspiration and
support to realise targets. Undertaking performance review within the
University’s performance system including developing staff and mentoring.
Being a member of the International Office Senior Team.
Working with staff across all the International Office teams particularly in the
regional teams on recruitment related initiatives.
Working close with staff from other departments within the university such as
External Relations and Admissions.
3.
Managing Agents Relationships
20%
The University works with a network of highly valued recruitment agents across
the world. The role holder will oversee the team who provide a one stop shop for
international agent support, our agent conference and systems and processes for
agent portals and systems.
To oversee the appointment of appointment of new international student
recruitment agents and ensure existing agents comply with terms of their
contract.
4.
Marketing and Communications
20%
To lead and manage the development of office-wide international marketing and
communications strategies. This will include liaising with colleagues in central
Marketing and Communications to ensure the activities of the International Office
are ‘on brand’ and consistent, managing a Team undertaking day to day Office
marketing and communications activities. Responsibilities will cover all generic
office communications including the web and social media as well as hard copy
publications and other marketing collateral aimed at the Office’s key audiences.
To attend cross University working groups
recruitment, marketing and communications.
5.
and
committees
concerning
Management Reporting
10%
To write and advise senior staff within the institution on recruitment strategy,
assisting with the drafting of policy and strategy papers for members of
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University Executive Board, the Pro-Vice Chancellor Global, the Director of the
International Office and Associate Pro-Vice Chancellors for the regions. Providing
market research papers and management information concerning recruitment
and taking a lead on providing sector intelligence.
6.
Budgetary management for Recruitment Activities
5%
Overseeing budget management within the regions ensuring that regional
managers work to tight budgets and ensuring return of investments across all
regions.
7.
To project manage initiatives as required and to significantly contribute to the
wider International Office remit, working across all teams, including participation
in and/or management of cross-office activities as may be agreed from time to
time.
5%
Knowledge, Skills, Qualifications & Experience
Qualifications/
Education
Essential
Desirable
 Educated to degree level – at least  Relevant postgraduate
2:I or the equivalent
qualification preferably in
marketing or related areas
Skills/Training






Experience






Extensive
experience
of
international student recruitment
in a UK Higher Education or similar
setting
Willingness to travel extensively
overseas alone
Cross-cultural awareness
Considerable people management
skills
Ability to analyse market data
pertaining to international student
recruitment and to draw strategic
conclusions
Ability to write strategy and policy
papers
Proven experience of exceeding 
recruitment targets
Experience of recruitment activities
across a range of markets

Experience of project management
Experience of developing “new”
markets
Experience
of
working
with
recruitment agents
In-depth market experience in at
least one region
Decision Making
i)


taken independently by the role holder
Decisions on the appointment of new agents
Staff management and development initiatives
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Experience
of
recruiting
students from a range of
regions worldwide
Experience of working at more
than one HE institution

Sign off on international marketing campaigns
ii)
taken in collaboration with others
 Overall international recruitment strategy in conjunction with the Director of the
International Office, Associate Directors and Senior Regional International Officers.
iii)
referred to the appropriate line manager (please name) by the role holder
 Complex staffing matters
The University of Nottingham strongly endorses Athena SWAN principles,
with commitment from all levels of the organisation in furthering women’s
careers. It is our mission to ensure equal opportunity, best working
practices and fair policies for all.
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