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Home » Business Specialties » Corporate Real Estate
December 18, 2014
Gen Office: How Millennials are Shaping Design
By Nancy Crotti
As in so many aspects of business and culture, Millennials are placing their stamp on office design. “They
don’t want what we wanted in my Baby Boom generation,” said Dan Kaplan, a senior partner with FXFowle.
“They want authenticity, flexibility – they don’t want pretense,” added Kaplan, whose current portfolio of
high-profile projects includes 3 Hudson Boulevard, the Moinian Group’s 1.8 million-square foot tower on
Manhattan’s West Side, and 888 Boylston St. in Boston, a 425,000-square foot project being developed by
Boston Properties Inc.
Rendering of 150 North Riverside in Chicago’s West Loop, designed by Goettsch Partners Inc. for O’Donnell
Investment Co.
That trend is playing out in major office projects around the country. Today’s young adults crave rough but
stylish materials and finishes and industrial chic rather than the artifice and polish that marked office building
design through the mid-1990s. Kaplan compared it to generational tastes in clothing. “Instead of wearing the
really great tailored suit, people are wearing very, very expensive t-shirts, and really well-done sneakers as
opposed to nice wing tips,” said Kaplan,
The live-work-play atmosphere favored by millions of Millennials is also influencing corporate real estate
strategy. At CityLine, a 186-acre project in Richardson, Texas, State Farm commissioned 2 million square feet
of office space in part because multi-family and retail components would be available a few steps away.
The financial services giant wanted to be in a location “where those employees can either live in those
apartments and walk to work, or drive to the office and leave and walk to lunch,” said Toby Grove, KDC’s
president. “That’s one of the things that the younger workforce seems to be drawn to, and is frankly
demanding.”
The collaborative, casual spirit of younger workers is a top-of-mind issue for architects who are designing the
next wave of towers in technology hubs like San Francisco. “That marketplace caters a little more toward the
startup companies,” noted architect Steven Nilles of Chicago-based Goettsch Partners Inc. “They’re looking
for very efficient, location-driven, Class A office space. A lot of the tenants there are looking for spaces that
don’t necessarily have finished ceilings. It’s a lot more flexible.”
As an example, Nilles cites the 850,000-square-foot office tower in San Francisco’s Transbay Transit Center
District that Goettsch is designing for Golub Real Estate Corp. and the John Buck Co. A signature feature of
the project will be 40-foot-wide, 35-foot-deep terraces. “It really opens up opportunities to open up the façade
to have a very usable working space maybe 60 percent of the business hours, where you are interconnected
outdoors and in,” Nilles said. “That feature is very well-received.”
He also incorporated terraces into the design of 150 North Riverside, a nearly 1.4 million-square-foot tower
that O’Donnell Investment Co. is developed in Chicago’s West Loop. Taking the city’s climate into account,
Nilles designed five-to-six-foot-tall, cantilevered glass partitions that function as wind screens. “It was a very
desirable feature to have, and we’ve actually kind of fine-tuned that to create more outdoor working and
meeting space,” he said.
For an in-depth look at trends in office design, be sure to read “Outside the Box” in the January 2015 issue of
CPE.