MM 1003 – PRINCIPLES OF MARKETING – 3 HOURS
Student Syllabus—Fall 2012
Division:
Instructor:
Telephone:
E-Mail:
Business and Technology
Rozan Riley, BBA, MBA
Home Phone 479-253-2231
wildrosebud@wildblue.net
Cell 479-981-1049
COURSE DESCRIPTION
This course provides a study of marketing fundamentals, retailing and wholesaling systems, and marketing functions (price,
place, promotion, and product) to accomplish value-added exchange in a global economy. This includes segmentation,
targeting, and positioning to create a competitive advantage.
PREREQUISITES -None
RATIONALE
The 2000’s promise many employment opportunities for people trained in the marketing of goods and services. Today the
training of people who are planning to enter the marketing field is more important than ever. In addition, the problems and
interest of the American consumer continue to receive attention in the form of government legislation and consumer education.
The consumers of the 1990’s are asking questions about the quality of products, the nutritional value of foods, and the reasons
for pricing policies. The marketer must be able to answer such questions intelligently and honestly. The shift in American
business continues from an emphasis on production to an emphasis on marketing. Instead of making a product and then trying
to sell it, the modern manufacturer first finds out what the consumer wants and then produces it. Thus, the world of marketing
has become more complex, more challenging, and more interesting. International markets and opportunities are increasing each
day.
AUDIENCE
Marketing is required as part of the Business Management option in the Business Technology Program. The course may also be
used in the Business Administration Option.
COURSE CONTENT/OBJECTIVES
Core concepts, theories, principles, and terminology associated with marketing to include the following:
 Marketing plan concepts
 Ethical, cultural, social, and global impact of an organization’s marketing activities
 Role of research in marketing
 Relationship of marketing to other organizational functions
 Market segmentation
 Role of technology in an organization’s marketing activities
 Demonstrate basic understanding of Marketing through written and verbal communications.
 Demonstrate a basic understanding of a Marketing plan by developing a plan using marketing research.
 Discuss consumer behavior with students in a group setting.
 The student will connect product strategy through understanding brand management and new product planning.
 Discuss distribution strategy through the use of marketing channels and logistics management.
 The student will connect pricing strategy and managing the pricing function with the success or failure of the success of
a business.
INSTRUCTOR CORRESPONDENCE: Please allow 24 hours for any kind of response from an email or voice mail to your
instructor. If you are having a problem with anything pertaining to your course the first person you should contact is your
instructor. You should send your instructor an email as well as a voice mail. If you haven’t gotten a reply from your instructor
within 24 hours you should contact Brenda Barnes if you are having log on problems or contact Valerie Martin if you are having
other Portal problems.
Brenda Freitas (Northark IT Department
bbarnes@northark.edu
870.391.3275
Rick Williams (Northark IT Director)
rwilliams@northark.edu
870.391-3233
Valerie Martin (Coordinator of Online Learning) vmartin@northark.edu
870.391.3335
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MINIMUM COURSE REQUIREMENTS FOR TRANSFER:
Pass the course with a “C” or better
TEXT AND MATERIALS
Marketing, Charles W. Lamb, Joseph F. Hair, Jr., and Carl McDaniel, 12th Edition, South-Western Publishing Co., Copyright 2010
RESOURCES AVAILABLE
Contact me for any assistance. E-mail or voice mail is also an excellent way to communicate with me.
Please use your North Arkansas College email address for course correspondence.
COURSE CONTENT: Course Outline for the Marketing Textbook and Videos on Modern Companies:
Chapter
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19
Chapter 20
Chapter 21
Chapter 22
Chapter Content
An Overview of Marketing
Strategic Planning for Competitive Advantage
Ethics and Social Responsibility
The Marketing Environment
Developing a Global Vision
Consumer Decision Making
Business Marketing
Segmenting and Targeting Markets
Decision Support Systems and Marketing Research
Product Concepts
Developing and Managing Products
Services and Nonprofit Organization Marketing
Marketing Channels
Supply Chain Management
Retailing
Promotional Planning for Competitive Advantage
Advertising and Public Relations
Sales Promotion and Personal Selling
Pricing Concepts
Setting the Right Price
Consumer Relations Management (CRM)
Social Media and Marketing
On-The-Job-Videos
Overview
Strategic Planning
Social Responsibility
Global Marketing
Consumer Decisions
Business Marketing
Segmenting & Targeting
Marketing Research
Product Concepts
Developing & Managing Products
Marketing Services
Supply Chain Management
Retailing
Integrated Marketing Communication
Advertising & Public Relations
Sales Promotion & Personal Selling
Pricing Concepts
Setting the Right Price
Method Technology
Managing in Turbulent Times at Second City Theater
Managing Customer Relationships
Consumers Use of Social Media
METHOD OF INSTRUCTION
The class is mainly class discussion. Some lecture and Case Studies are used. Written assignments, contributing your ideas to
class discussions are used. Regular attendance or web-class participation is a must, as many test questions will come from
class discussions, handouts, etc., as well as from the text. Exams will be Short Answer and Multiple Choice.
STUDENT REPSONSIBILITES
 Read the college catalog and all materials you receive during registration. These materials tell you what the college
expects of you.
 Read the syllabus for each class. The syllabus tells you what the instructor expects from you.
 Attend all class meetings. Something important to learning happens during every class period. If you must miss a
class meeting, talk to the instructor in advance about what you should do.
 Be on time. If you come in after class has started, you disrupt the entire class.
 Never interrupt another class to talk to the instructor or a student in that class.
 Be prepared for class. Complete reading assignments and other homework before class so that you can understand
the lecture and participate in discussion. Always have pen/pencil, paper, and other specific tools for class.
 Learn to take good notes. Write down ideas rather than word-for-word statements by the instructor.
 Allow time to use all the resources available to you at the college. Visit your instructor during office hours to help with
material or assignments you do not understand; use the library, use the free tutors, tapes, computers, and other
resources in the Learning Assistance center.
 Treat other with respect. Part of the college experience is being exposed to people with ideas, values, and
backgrounds different from yours. Listen to others and evaluate ideas on their own merit.
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COURSE EVALUATION and GRADING PROCEDURES
Students will be evaluated in this course and given grades: A, B, C, D, F or other “grade symbols’ as explained in the current
college catalog. The scale used to determine your grade will be as follows:
(90 - 100 = A) (80 - 89 = B) (70 - 79 = C) (60 - 69 = D) (59 below = F)
Please use your North Arkansas College email address for course correspondence.
All Course Information will be posted on the Portal Web Site - (https://portal.northark.edu)
TESTS (500 Points): Your grade will be based on three/3 tests worth 100 points each and a final test worth 200 points for a
total of four tests. All tests must be taken at the North Arkansas College Berryville Campus. Each test will be valued at 80%
multiple choice questions and 20% business article critiques from the Online Business Week Magazine available in the North
Arkansas College Library. Click the Library Resources Link from the Portal and find Two Business Articles inside of the Online
Business Week Publication. The Orientation Video demonstrates how to find the Business Week Publication Library Link.
Then critique the articles and write at least 7 statements from each article to turn in with your test. Note: All article critiques
must be typed and double spaced. You must document your 7 statements by writing the date and title of the article on your
paper and ATTACH a computer printed copy of the each article with your comments. Make sure the computer printed copy
has the date on it.
Classroom - Daily Participation (300 Points): Students are expected to attend all class meetings. In class daily participation
will be 10 points per class period for 30 days.
Makeup for Days missed - (Restoring the 10 points for class daily participation): Any student that has to miss a
day can make up the 10 points for that day by listening to the On-line Video on the Portal (https://portal.northark.edu)
and write at least 15 complete statements from that day’s missed lecture. The 15 complete statements for the day
missed must be turned in to me before the following Friday night by 11:00 p.m. following the day missed.
Note: Must be typed and double spaced. Please do not email me a copy of the PowerPoint from that day’s lecture.
I want at least 15 complete statements. YOU WILL NOT BE ALLOWED TO TURN IN the 15 COMPLETE
STATEMENTS AFTER FRIDAY AT 11:00 P.M. All students will be subject to the Class Attendance policy in the
Student Handbook on page 49.
1,160 Points Possible: The four tests (500 points), daily participation (300 points), research project and presentation (150
points), Weekly group discussions (10 points) per week for a total of (150 points possible), Six Bonus Quizzes will be given
randomly throughout the Semester, each Quiz will be worth (10 points each). All points will be averaged together for a final grade
in the class. There will be 1,160 points possible.
Bonus Points (Classroom students):
Student Organizations – You can receive 3 bonus points for any student organization activity that you participate in up to
maximum of 30 bonus points. To receive bonus points, you must get signed documentation from the organizations advisor.
Class Attendance – Student handbook
The North Arkansas College Catalog and Student Handbook state: Students are expected
to attend all class meetings and officially withdraw from courses they are no longer attending. It
is the responsibility of the faculty members to advise their classes, in writing, of their attendance
policy. It is the student's responsibility to discuss any absences and the possibility of makeup
work with the instructor as soon as possible. Student attendance is one of the most critical
elements for receiving a passing grade. Missing a class without first making arrangements with
the instructor is unacceptable unless you are: ill, in an accident, or suffer some major crisis in
your family. If any of these events occur a Doctors slip or other documentation must be provided
to be excused.
Note: Students will receive 10-points for each class period attended for a total of 300-points
for the Semester.
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Students failing to withdraw, as a result of absenteeism and/or failure to complete course
requirements, will receive an 'F' grade for the course unless the student petitions the
instructor and is given an incomplete grade.
NOTE: INSTRUCTORS ARE NO LONGER ALLOWED TO DROP STUDENTS FROM
ANY COURSE. DROPPING A COURSE IS THE RESPONSIBILITY OF EACH
INDIVIDUAL STUDENT.
CLASSROOM POLICIES:
1. Food and Drink will be allowed in the classroom as long as you clean up after class.
2. Guests are allowed in the classroom with prior permission.
3. No Text-Messaging allowed in the classroom.
4. Cheating or Plagiarism will not be tolerated. Any student caught in either of these
activities will be removed from the classroom and dropped from the course.
Incompletes
As a general rule, an instructor will not assign a grade of Incomplete (“I”) unless the student has completed approximately 80% of
the course but has not been able, because of illness or other reason beyond his/her control, to finish the work assigned in the
course. The student must contact the instructor to request an Incomplete (“I”) and make arrangements to completing the course.
The instructor determines the requirements for making the “I”. An incomplete grade not made up within one semester
automatically becomes an “F” unless the instructor notifies the Registrar’s Office in writing of a later date. (See College
Catalog)
PROVISION FOR CHANGES
The instructor will notify students of any updates/changes in the course syllabus.
ACADEMIC INTEGRITY
North Arkansas College is committed to academic achievement supported by a strict but fair policy to protect academic integrity.
This policy regards academic fraud and dishonesty as disciplinary offenses requiring disciplinary actions. Any student who
engages in such offenses will be subject to one or more courses of actions as determined by the instructor, and in some cases
other college personnel (refer to North Arkansas College Catalog).
Academic Dishonesty - Academic fraud and dishonesty are defined as follows:
Cheating: Intentionally using or attempting to use unauthorized materials, information, or study aids in any
academic exercise.
Facilitating academic dishonesty: Intentionally or knowingly helping or attempting to help another commit
an act of academic dishonesty.
Test tampering: Intentionally gaining access to restricted test booklets, banks, questions, or answers before
a test is given; or tampering with questions or answers after a test is taken.
Plagiarism: Intentionally or knowingly representing the words and ideas of another as one's own in any
academic exercise.
Academic dishonesty will not be permitted. It shall be at the instructor’s discretion to fail the student for that
assignment, remove the student from the class, reduce the student’s grade or petition to have the student suspended
from the college.
SAFETY RULES
Food and drinks are ABSOLUTELY NOT ALLOWED in any classrooms in the college.
ACCOMMODATION:
ADA statement: North Arkansas College complies with Section 504 of the Rehabilitation Act of 1973 and the Americans with
Disabilities Act of 1990. Students with disabilities who need special accommodations should make their requests in the following
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way: (1) talk to the instructor after class or during office hours about their disability or special need related to classroom work;
and/or (2) contact Special Services in Room M188 and ask to speak to Kim Brecklein.
AVAILABLE ON CAMPUS RESOURCES:
o
Computers:
(i.) JPH Business building – Computers are available in rooms B206, 207, 208, 209, & 302. (See
schedule on the wall beside Mary Bausch’s office on the 2nd floor)
(ii.) Libraries – There are computers available for all Northark students on the north and south
campuses.
North Campus: Monday – Friday, 7:30 am – 4:30 pm
South Campus: Monday – Thursday, 7:30 am – 9:00 pm
Friday: 7:30 am – 5:00 pm
Saturday: 8 am – 5 pm
o Writing Lab – South Campus room Resources on the north and south campus including the
library, computer labs, and the Learning Assistance Center (math & science tutors, writing
lab, testing center)
o Other sources specific to the course.
Assistance available for the course -
If you are having any issues in your online course, the first person
you should contact is your instructor by email. If you need technical assistance for logon issues,
contact Brenda Freitas (Northark IT department) at bfreitas@northark.edu or 870.391.3275.
Resources needed for the course
o
o
o
Personal computer - The student is expected to have access to a computer with these system requirements. If you
have any problems with your computer, ie, computer crashes, internet goes down, or etc., it is your responsibility to
have a backup plan.
Email Account—A Northark email account was issued to you automatically when you enrolled in your classes. To
access your email, navigate to Northark’s Web site at www.northark.edu. On the Students tab, you should see a link
Student Email. You may also access your email from web.mail.northark.edu. Your email address will be your
username@mail.northark.edu
Textbooks and supplies (list your textbook and supplies here)
Dissemination: Every student in every course at Northark will receive a copy of the course syllabus
and will acknowledge receipt of that syllabus. An official copy of the syllabus for every course will
be kept on file in the office of the divisional dean.
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SYLLABUS ACKNOWLEDGEMENT
Course:
MM 1003 Principles of Marketing (3 HOURS CREDIT)
Semester:
Fall 2012
I acknowledge by signing below that I have reviewed the syllabus and understand the objectives of this
course. Further, I understand how my performance will be evaluated and how my final grade will be
determined. I am aware of my instructor’s office hours, and I know how to contact him for help with and/or
clarification of course contents or procedures.
__________________________________
(Student's Printed Name)
_____________________
(Date)
My telephone number is:
My email address is: .......
(Student's Signature)
Please use your North Arkansas College email address for course correspondence.
All Course Information will be posted on the Portal Web Site - (https://portal.northark.edu)
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