Teacher: CORE Marketing
Year: 2014-15
Course: Marketing
Month: All Months
What is Marketing? ~ Students will be able to understand basic concepts in marketing.
Standards
Essential Questions
Assessments Skills
15.9.8. B-Marketing
What is marketing?
Party Planner
Fundamentals ~ Describe
how businesses influence What are the components of 4P's
purchasing decisions.
the marketing mix?
Advertisement
15.9.8. ECommunications in
What are 8 functions of a
Marketing ~ Differentiate marketing department?
types of consumer
behavior and
How do I develop strategies
characteristics including to appeal to a target market?
but not limited to
spending habits,
How can I segment my target
emotional buying,
market?
rational buying and
buying power.
Where is my greatest
marketing potential?
Content
Lessons
Resources
Identify the marketing mix in
products.
Marketing Mix (Product, Price Placement,
Promotion)
Creativity
Computers
Understand how the marketing mix
and marketing functions relate to
each other.
What is
Key Marketing Functions (Product/Service
marketing?
Management, Distribution, Selling,
Information Management, Financing, Pricing,
Promotion)
Identify different target markets for
different products.
Target Markets
Develop a strategy to appeal to a
target market.
Marketing Strategies (Timing, Impressions,
Logos, Creation)
Identify future marketing
technology.
Changes in marketing technology
Smart Board
Worksheets
Word
Web 2.0
What is Marketing? ~ Students will be able to understand basic concepts in marketing.
Standards
Essential Questions
Assessments Skills
15.9.8. B-Marketing
What is marketing?
Party Planner
Fundamentals ~ Describe
how businesses influence What are the components of the
4P's
purchasing decisions.
marketing mix?
Advertisement
15.9.8. E-Communications
in Marketing ~
What are 8 functions of a marketing
Differentiate types of
department?
consumer behavior and
characteristics including How do I develop strategies to appeal to a
but not limited to
target market?
spending habits,
emotional buying,
How can I segment my target market?
rational buying and
buying power.
Where is my greatest marketing
potential?
Identify the marketing mix in
products.
Content
Lessons Resources
Marketing Mix (Product, Price Placement,
Promotion)
Creativity
Computers
What is
Smart Board
Understand how the marketing Key Marketing Functions (Product/Service marketing?
mix and marketing functions
Management, Distribution, Selling,
Worksheets
relate to each other.
Information Management, Financing,
Pricing, Promotion)
Word
Identify different target markets
for different products.
Target Markets
Web 2.0
Develop a strategy to appeal to Marketing Strategies (Timing, Impressions,
a target market.
Logos, Creation)
Identify future marketing
technology.
Changes in marketing technology
Page | 1
Teacher: CORE Marketing
Year: 2014-15
Course: Marketing
Month: All Months
Product & Price Planning ~ Students will identify the stages of new product development and be able to apply components of the product mix.
Standards
Essential Questions
Assessments Skills
Content
Lessons Resources
15.9.12.F-Marketing Mix
~ Evaluate processes
needed to obtain,
develop, maintain, and
improve products or
services; including
product development,
packaging, branding,
product mix, product life
cycle, and product
positioning.
15.9.12. H-Marketing Mix
~ Evaluate the impacts of
various pricing strategies
on the consumer and
businesses at the local,
domestic, and global
level; including
penetration, skimming,
supply/demand, and
exchange rates.
How do I use the planning process to
develop new products?
New Product
Development
Project
Product mix
Product development stages
Product life cycle
Pricing strategies
Product
Notes
Life Cycle
discussion Graphic
Design
Developing Program
a product
Projector
Pricing a
product
Word
Processing
Program
How does the product mix affect my sales?
Why is it important to know where my
product is on the life cycle of a product?
Product Life
Cycle
Assessment.
Develop Product Mix for a new
product.
Understand stages of the
product life cycle and how to
react.
Develop a pricing strategy for a
new product.
How do I decide on the appropriate pricing Develop Pricing
technique?
for Product
Art Supplies
Distribution Planning ~ Students will be able to develop a distribution plan for a product.
Standards
Essential Questions
Assessments
15.9.12. C-Marketing
Fundamentals ~ Evaluate
the influence of members
of a marketing channel,
including company,
intermediaries, retailer,
and consumer.
15.9.12. G-Marketing Mix
~ Assess the distribution
process of various
companies and
industries.
How does the channel we choose affect the sales Evaluate channels of
of our product?
distribution, supply
chain, & logistics for
What type of supply chain management is most a product.
appropriate for my product?
Supply chain
What is the best method of transportation to
PowerPoint on types
distribute your product?
and risks
Skills
Content
Develop a plan for distribution.
Distribution Channels Channels of
distribution.
Supply Chain
It's Logistics!
Logistics
Analyze risks of supply chain
options.
Analyze appropriate forms of
distribution.
Lessons
Resources
Computer
Word
Processing
Software
Notes
Handouts
Internet
Page | 2
Teacher: CORE Marketing
Year: 2014-15
Course: Marketing
Month: All Months
Promotional Planning ~ Students will be able to complete a promotional plan.
Standards
Essential Questions
Assessments
15.9.12. I-Marketing Mix ~ How do I mold the promotional mix to attract my Commercial
Design a comprehensive target market?
Advertisement
promotion plan for a
product or service.
How do I develop a plan for promoting my
Sales Plan
product?
PR Kit
How do I create an advertising and a p.r.
campaign?
How will I sell a product and keep people
motivated?
Skills
Content
Lessons
Create a promotional mix.
Advertising
Develop a promotional plan.
Public Relations
Create a PR kit.
Promotional Plans
Develop a selling plan.
Endorsements
Create a promotional plan for a
product.
Press Release
Understanding Computer
Promotional
Mixes.
Word
Processing
Forms of
Software
Advertising
Notes
Sales Process
Handouts
Selling Techniques
Resources
Internet
How do I develop a promotional campaign for a
product?
Marketing Research ~ Student will identify and collect data that will be needed to make marketing decisions on a product.
Standards
Essential Questions
15.9.12. J-Research What is the marketing research
~ Analyze data
process?
collection methods
when entering into What is the data collection process?
or expanding a
market.
How do we identify niche markets
from data?
Assessments
Skills
Content
Data Research
Project
Understand the marketing Marketing research
research process
techniques
Lessons
Understanding marketing research Internet - Web2.0
Interpreting Data
Develop surveys
Data management
Compile data
Data collection process
Analyze data
Interpreting data
Resources
Smart Board
Computers
Word
How do we manage marketing data?
How do we make effective use of
marketing data?
Use data to make
decisions (identify target
markets)
Identify ways to protect
data
Page | 3
Teacher: CORE Marketing
Year: 2014-15
Course: Marketing
Month: All Months
Promotional Planning ~ Students will be able to complete a promotional plan.
Standards
Essential Questions
Assessments
15.9.12. IMarketing Mix ~
Design a
comprehensive
promotion plan for
a product or
service.
How do I mold the promotional mix to Commercial
attract my target market?
Advertisement
How do I develop a plan for promoting Sales Plan
my product?
PR Kit
How do I create an advertising and a
p.r. campaign?
Skills
Content
Lessons
Create a promotional mix. Advertising
Understanding Promotional Mixes. Computer
Develop a promotional
plan.
Public Relations
Forms of Advertising
Promotional Plans
Sales Process
Create a PR kit.
Develop a selling plan.
Word Processing
Software
Notes
Endorsements
Handouts
Press Release
Create a promotional plan
for a product.
Selling Techniques
How will I sell a product and keep
people motivated?
Resources
Internet
How do I develop a promotional
campaign for a product?
Marketing Plans ~ Students will know the parts of a marketing plan and be able to write a plan for a product.
Standards
Essential Questions
15.9.12. K-Marketing Plan What is a marketing plan?
~ Create a comprehensive
marketing plan.
How do I develop a marketing
plan for a product?
Assessments Skills
Creation of
Marketing Plan
How do I develop an advertising
plan for a product?
Content
Apply previous knowledge Parts of marketing plan
from other lessons to
develop a marketing plan Marketing Goals
for a product.
Marketing Budget
Present marketing plan.
Timing of activities
Develop an advertising
plan
Data gathering
Lessons
Resources
Components of a marketing plan
Word
PowerPoint
Computers
Projector
Web 2.0
Mission Statement
Technology in Marketing
Standards
Essential Questions
Assessments Skills
15.9.12. L-Marketing
What are the appropriate
Pro/Cons of
Technology ~ Analyze the technologies for different
Different
costs and benefits of using messages and products?
Technologies
technology in marketing
to gain a competitive
What are new technologies can be
advantage.
used to communicate a message?
Analyze different
technologies.
Content
Lessons
Resources
Pro/Con of technologies
Social Medias
Costs associated with
technologies
New Technologies
Word
Internet
Computers
Notes
Handouts
Page | 4
Teacher: CORE Marketing
Year: 2014-15
Course: Marketing
Month: All Months
Careers in Marketing
Standards
Essential
Questions
Assessments
Skills
15.9.12. A-Marketing as a Is there a career in
Career Research Project 2 Analyze personal skills
Profession ~ Analyze and marketing that would
summarize professional
interest me?
Analyze possible career
designations, careers, and
paths in marketing
organizations within the
What skill sets are
field of marketing, including needed in the different
the educational and
functions of a marketing
certification requirements department?
for each.
Content
Lessons
Skills needed in different Different careers in
marketing functions
marketing
Resources
Word
Internet
Possible marketing
careers
College majors and
certifications
Computers
Notes
Handouts
Page | 5