SUBMITTED TO: MAM HINA HAYAT
SUBMITTED BY: KHOBAIB KHAN
M ALI BHATTI
SIDRA IQBAL
WAQAS KAYANI
MURAD SAQIB
BUSINESS PLAN
PHANTOM
EXECUTIVE SUMMARY
• The name of our company is
as ” PHANTOM MANUFACTURES. “
• We will basically manufacture and sell handsets
& Sims named as Pmobiles & P Sims.
• We will sell our products through our own retail
shops and also through other retail shops in the
market.
•
The uniqueness of our hand sets is that, we have
latest features ,unique styles & designs of cell
phones . We are the first mobile company to offer
their own Sims along their handsets.
• This kind of amazing hand sets have never been
introduced in the market ever before, so our
product will not only catch the attention of the
customers but retailers will also like to buy such
a unique product.
• There are many other handsets of different
companies present in market but our handsets
will be more appealing and attracting because it
not only has latest features but every hand set
will have a postpaid & prepaid Sims in it.
• More over our hands sets designs are new and
much better then NOKIA ‘ s cell phones. .
NATURE OF BUSINESS
• Our business is a partnership business
there are five partners in our business.
• Our business is a manufacturing and
retailing business. We will basically
manufacture and sell handsets & Sims.
• We were dealing in retailing business for
the past 5 years but now we started
manufacturing our own handsets and Sims.
• We got this idea after conducting market
research and by monitoring changes in
market trends of many telecom companies
who are offering their Sims along with their
cell phones in the market.
NATURE OF PRODUCT
• Our products are hand sets and Sims.
• We are also dealing in selling of Sims of our
own brand with lowest rates and with exciting
packages. of both type of Sims (postpaid &
prepaid Sims.)
DESCRIPTION OF PRODUCT
DUAL TOUCH SCREEN Q PAD
•
Now u can do two things at once on two screens.
Both screens are integrated with each other, but
you can also use it in a separate and stand alone.
• micros' memory card slot that can accommodate
up to 32GB of memory.
PAPER PHONE I 360
• This is a cell phone and tablet PC which cab
folded like paper & can be stored in a pocket.
TRIPLE TOUCH SCREEN FLIP PHONE
• A triple-display handset running that pops out
like a tent, collapses into a standard (if curved)
slate and even folds out like a little book.
• 42 GB of memory card.
PAPER PHONE I360
FEATURES
•Thin flexible screen 3.7
inch.
6 MP camera
Color Screen
 MP 3 & 4 PLAYER
36 GB MEMORY CARD
NOTE BOOK STYLE
Prepaid sim free.
TRIPLE TOUCHSCREEN FLIP PHONE
FEATURES
•4.7 inch with a resolution of 800 × 48 – WVGA,
•Three sim card
•TV function
•Dual cards standby phone
•3 Touch Screen S
Player
•Bluetooth
•MP3 / MP4 player
•E-book reader
•MMS &WAP
•Triple sim card & three post paid sims free.
DUAL TOUCH SCREEN Q PAD
FEATURES
•Resistive 4.7 inch touch screen
•2.5″ HDD bay (320GB standard)
•7 MP webcam
•Wi-Fi (A/B/G/N)
•3G SIM slot (AT&T or Verizon)
•Built-in speaker
•3x USB, Headphone, mic, Ethernet, VGA
ports, card reader
•On-screen keyboard and handwriting
recognition
•Long stand by battery (6 months)
Triple sim card.
DESCRIPTION OF MARKET
• We selected SINGAAPORE PLAZA for our product
marketing because this is the best market for whole
sellers & retailers.
• Our competitors;
our competitor is NOKIA. NOKIA is
offering high quality handsets. They are offering many
of handsets with less uniqueness in the market. They
are only giving one 1 year s warranty on repairing of
there handsets. There all handsets have single Sim card
with limited storage of 2 to 3 GB.
Why our products are better
than Nokia s products?
• Our products are better then NOKIA‘s because
we have introduced new and unique deigns of
cell phones in the market then the NOKIA has
done in recent years .We have offering dual &
triple touch screen handsets but NOKIA is only
offering single touch screen sets.
• We are giving warranty of up 2 to 3 years to our
customers but NOKIA is only giving 1 year
warranty.
•
We have introduced unique designs of cell
phones then NOKIA has launched.
• We are also offering our own brand Sims with
our
MANAGEMENT TEAM
• We have basically hired experts from NOKIA &
MOBILINK companies.
•
We hired them by offering them handsome
salary packages and fringe benefits.
• The experience of our management team is 10
years in this field.
• There are three mangers in our business
Marketing , Sales and Promotion manager.
• Each manger has three supervisors under him.
• There are 60 Labourers in our business.
GOALS & OBJECTIVES
SHORT TERM GOALS
• To reach break even point within 10 months
• Established as the leading distributor of cellular
phones and wireless communications services
• Increase number of retail outlets
LONG TERM GOALS
• To globalize our company
FINACIAL OBJECTIVES
• Create and increase revenue
MARKETING OBJECTIVES
• Expand market size.
• Expand market share.
BUSINESS STRATEGIES
MARKETING STRATEGY
• We have selected SINGAPORE PLAZA because
it is best location for retailers and for attracting
more customers. We will use (manufacturer –retailercustomer) channel of distribution.
• We are targeting Islamabad, Lahore and Karachi
‘s market. (Singapore plaza ,Hafez plaza and
Mobile market).
• We have divided our market into two segments
business class and elite class.
PROMOTION STRATEGY
• We have decided to promote our products by doing
ABOVE THE LINE PROMTION. In which we will
advertise our mobiles on internet , newspaper
,televisions and on mobile magazines.
PRICING STRATEGY
• We have set the competitive prices because the
market which we have targeted is very competitive.
FINANCIAL PLAN
Our start up forecasted financial plan is
shown in this diagram
•We will invest 40 m in our mobile company.
•Our start up expense would be 15 m.
•Our assets cost would be 30 m.
FORECASTED FINANCIAL
PLAN
Our Forecasted financial plan is shown in the
following diagram:
•In year 1 our business would make sales of 3.5 m and profit of 5m.
•In year 2 our business would make sales of 5m and profit of 1m.
•In year 3 our business would make sales of 7m and profit of 2m
•Our revenue would be 20 % each year and our income would
be 50% each year.
•So by this rate our business would reach its break even point at 3
years time.
INVESTORS IN WHICH WE
ARE INTERESTED
• RBS
• DUBAI ISLAMIC BANK
• STANDARD CHARTERED BANK
CONCLUSION
• The risks our business would face is tough
competition from our competitors but we can
overcome this risk by launching more new
handsets in the market.
• Due to our unique cell phones our business
would become market leader in mobile market
very quickly.
• We will reach break even point in 3 years time
and will try our level best to generate double
amount of revenue.
Thank you
Any questions