Fine & Country is the First Estate Agent to Advertise in
the Telegraph App
Summary of Facts

Fine & Country is the only estate agency group to advertise in the Telegraph’s App

This means sellers who have instructed Fine & Country will be the first to advertise their
property everyday 24/7

Tablet share of all Internet Traffic expected to reach 50% within the next 4 to 6 years*

53% of tablet users read news on their tablet daily**

Over 55 million consumers are connected to the internet via their iPad

Click-through rates (CTR) for search ads on tablets were 37% higher than ads delivered
on desktops in 2012

Internet Advertising Bureau reported a 14.4% increase in online advertising

Digital marketing fast outgrowing traditional print as last year UK internet advertising
spend is reached £5 billion, with 14.4% year-on-year growth**
Fine & Country is the only global estate agency group to advertise their properties
in the Telegraph’s latest news App. This will give sellers who have instructed Fine &
Country an exclusive share of the Telegraph’s tablet and smart phone audience,
with already 57 million visitors on their website every month. Staying ahead of the
game, over the next 5 to 6 years, experts have predicted a 50% tablet share of all
internet traffic*.
Since 2010, tablets have proven to be a device segment that search marketers can’t
ignore. Out of the 5.3 million tablet users in the UK, (with this figure predicted to double
to just over 10 million by the end of 2013), 53% read news on their tablet daily.***
Subsequently, click-through rates (CTR) for search ads on tablets is 37% higher than
ads delivered on desktops****. Fine & Country is harnessing this trend by advertising
on the Telegraph’s latest App, showcasing live content of all its luxury properties for
sale from its website.
The app provides a finger-friendly way for people to search for their dream home in the
comfort of their living room as well as on the move. Readers can view property details,
pictures and location maps, and can easily request viewings from within the App. The
advertisement will also contain embedded links to the Fine & Country facebook page,
Twitter feed and YouTube channel to encourage online interaction. As leaders in estate
agency media marketing, having won the ‘Best International Real Estate Agency
Marketing’ Award at the International Property Awards 2012 for 4 consecutive years,
Fine & Country are continuing to revolutionising the experience of looking for a
property.
Last year Fine & Country advertised in the Times and the Sunday Times News App
creating a 12% increase in the number of visits on their main website
‘www.fineandcountry.com’. This increased the number of valuation requests. Richard
Combellack, Fine & Country’s Marketing Director comments, “Using multi-media
platforms is the way forward for all types of traditional print advertising over the next
few years. We aim for all Fine & Country properties to be marketed to the widest
possible audience to ensure that your home is sold in the shortest amount of time for
the best possible price. This sets Fine & Country apart from other agents and is why we
remain the go-to agent to sell your home.”
The Telegraph App is an ideal opportunity for Fine & Country to promote its luxury
properties to a high net worth audience in a modern and engaging way. 86% of the
Telegraph’s Newspaper readers are in the ABC1 category with a high earning level.
Newspapers like the Telegraph are heavily investing in new technologies to make sure
these readers can tap into the news at any given moment. By being the only estate
agent to be featured on the App, Fine & Country are making sure their targeted
audience are experiencing the best in property marketing on all platforms.
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Sources
* http://www.messagingwire.com/aev-1506.aspx
**http://www.guardian.co.uk/media/2012/apr/03/uk-web-advertising-spend
***http://yougov.co.uk/news/2012/09/11/tablets-nearly-double-2013/
****http://www.punch-creative.co.uk/30-tablet-usage-statistics-every-marketer-should-know/
*****http://searchengineland.com/do-tablet-trends-support-googles-shift-to-combine-desktopand-tablet-targeting-150758
Editors Notes
Fine & Country specialise in selling luxury homes (above £450,000) and is one of the
leaders in this sector. Its licensees’ properties are distinguished in their individual
character and/or their country location. The company has offices in 300 locations
around the world including in the UK, Dubai, Egypt, France, Malta, Mauritius, Namibia,
Portugal, Qatar, Spain, South Africa and West Africa. Fine & Country won Best Estate
Agency Marketing and Best International Estate Agency Marketing in 2009, 2010,
2011 and 2012 at the International Property Awards.
Media Enquiries:
Katie Herbert – Fine & Country Media Centre
Tel: +44 (0)207 4094673
Email: mediacentre@fineandcountry.com