Mail and Print Seminar
Gaining efficiencies in postal and print budgets
February 10 & 11, 2009
Presented by University Publishing and
the United States Postal Service
Introducing
Bill Maag
United States Postal Service
Becky Veliz
University Publishing
Steven Rigby
University Publishing
Kathy Montagne
University Publishing
Best Results from Best Practices
United States Postal Service
February 10 & 11, 2009
United States Postal Service
The third-largest employer in the United States
with nearly 650,000 career employees.
Have annual operating revenue of nearly $75 billion.
Handle 46 percent of the world’s card and letter mail volume.
We deliver to every home and business six days a week.
Deliver mail to more than 300 million people at 148 million homes.
Add 1.8 million new delivery points each year.
Do not receive tax dollars for operations.
Move Update
Making the Case
Almost 5 out of every 100 mailpieces are
Undeliverable-as-Addressed (UAA) Mail.
First-Class Mail® UAA Rate:
Standard Mail® UAA Mail Rate:
3.4%
6.4%
Standard Mail accounts for almost
63% of all UAA Mail.
-------------75% of UAA Mail is move-related.
First-Class Mail Move UAA Rate:
Standard Mail Move UAA Rate:
2.6%
4.8%
Move Update
Making the Case
UAA Cost & Volume by Reason*
Cost
Volume
79.0%
$1.196 Billion
MoveRelated
12.2%
$184.5 M
8.8%
$133.9 M
Address
QualityRelated
* Directly Attributable Cost Only
NonAddress
QualityRelated
75.8%
12.4%
1.201 B
7.368 Billion
11.9%
1.155 B
MoveRelated
Move Update
* Move Update timeframe changed from 185 to 95 days.
* Applies to First Class Mail and Standard Mail.
* Acceptable Move Update Methods:
-NCOA
-ACS / OneCodeACS
-FASTforward MLOCR processing
-Ancillary Service Endorsement
Address
Forwarding
Return
Temp - Return
Change
Electronic
Service Requested
Yes - No
Date of First Mailing on
or after Nov. 23, 2008
Does
mailpiece bear an
alternative address
format ?
Address does not
have to meet Move
Update standard
Yes
No
Was
address directly
acquired from your
customer within 95
days ?
Yes
No
Was
each address used
Yes
in mailing exposed to a Move
Update method within
95 days
?
No
Address does not
meet Move Update
standard
Continue to use existing
address for remainder of 95
days—address currently
meets Move Update
standard
No
Was
address matched
to a New (COA)
record ?
Yes
Was
updated address
applied to
mailpiece?
No
Yes
Address
currently meets
Move Update
standard
Why Address Quality
Reach more target
Increase response rates
Improved mail deliverability
Boost ROI
Enhance customer service
Reduce production costs of UAA mail
Best Practices
Ensure Address Quality
CASS™ (Coding Accuracy Support System)
DPV™ (Delivery Point Validation)
LACS Link™ (Locatable Address Conversion System Linkage)
Find Those Who Have Moved
NCOALink™
(National Change of Address Linkage System)
ACS / OneCode ACS (Address Change Service)
Make Your Mailpiece Personal & Relevant
Database Management
Customer Relations Management
Variable Data Printing
FOR MORE INFORMATION
www.usps.com/ncsc
www.usps.com/ncsc
ribbs.usps.gov
Customer Support
1-800-238-3150
Go Cougs !!!
Thank You WSU
Bill Maag
USPS Account Manager
509-626-6720 / cell 509-499-4261
william.d.maag@usps.gov
Maximizing Postal Dollars
• First class vs. Nonprofit
• CASS and NCOA certification
• Shape/right-sized mailer
• Machinable vs. non-machinable
• Mailing panel position
Proper Paper Selection
•Paper thickness for cards and postcards
• 3.5" x 5" up to 4.25" x 6"
paper thickness .007
• 4.25" x 6" up to 6.125" x 11.5"
paper thickness .009
Maximizing Publications Budgets
•Use of pre-printed shells
• Tri-fold brochure, flyer, announcement,
note card, note pad, and postcards
• Meet University brand and color standards
• Available at CougarCopies or University Publishing
• Imprinted on office copier
• CougarCopies can imprint, fold, and deliver
Tri-fold Brochure
Announcement/Flyer Shell
Note Card
Shell
Note Pad Shell
Postcards
Maximizing Publications Budgets
•Choosing right option for production
• Offset printing press
• Digital printing press
• Océ digital copier
• Color copier
Maximizing Publications Budgets
Offset press 19" x 25"
20" x 26"
26" x 40"
Non-variable higher quantities
Right-sizing to use paper most efficiently
Fewer limitations to size
Examples
Electronic or Soft Proofing Options
•Development Proofs
Best stage to make
changes.
PDF delivered via e-mail.
•Pre-press Proof
Changes are discouraged.
Labor charged for
changes.
No materials charged for
changes.
Delivered via download
site.
Proof made only after ALL
changes made.
Maximizing Publications Budgets
Digital press 12" x 18" sheet size
Image area 11.5" x 17.25"
Right-sizing to use paper most efficiently
Examples
Small quantity print runs
Versioned printing
Variable data printing
Advance copies
Maximizing Publications Budgets
Océ Digital Copier
Up to 12" x 18" paper
High-end black and white quality
Versioned printing
Variable data printing
Advance Copies
Maximizing Publications Budgets
•Ink color selections
Consider options to reduce the
numbers of ink colors
Combination of options
Four color combined with one or two color
Two color combined with one color
Estimate options
•Page count
• 4 or 8 page signatures are most efficient
Examples
Maximizing Publications Budgets
•Publications Development Planning
• Meet early with publications coordinator
• Finalize copy before submitting to design
• Determine distribution/mailing early
in process
• Recommend photography and graphics
• Accumulate changes
Fewer design proofs = Less money
Electronic Publishing Seminar
February 20, 2009
CUE 512
1:00–2:30 pm
To register send an e-mail to publishing@wsu.edu
For more information:
Ed Sala, Web Services Manager
335-7826 or sala@wsu.edu
Traci Watson, Web Services Coordinator
335-8438 or tlwatson@wsu.edu
For more information
Steven Rigby, Director of Printing
335-1792 srigby@wsu.edu
Becky Veliz, Mailing Services Manager
335-2365 bveliz@wsu.edu
Kathy Montagne, Publications Manager
335-8235 kmontagne@wsu.edu
Denise Pressnall, Production Manager
335-1791 pressnall@wsu.edu
Holly Dawkins, Publications Coordinator
335-2296 dawkins@wsu.edu
Jean Taylor, Publications Coordinator
335-8819 taylorj@wsu.edu
Sharon Kimble, Cougar Copies Manager
335-6299 kimble@wsu.edu
University Publishing Services
•Publications Development
•Web Development & Electronic Communications
•Printing Services
•Digital Printing Services
•Mailing Services
•CougarCopies
•Cougar Express Mail
•WSU Press
•Copyright Office
publishing.wsu.edu
509-335-3518
Questions?