Membership Benefits
Why belonging to Remember A Charity is the right strategic
choice
Growing the charitable legacy market is a long-term campaign, but we are already delivering tangible
outcomes that are providing benefits to all our members every day.
Almost 5,000 Wills are made a day, creating real potential for Remember A Charity to make a significant
impact on this market for good causes.
By working together we can continue to influence Government on your behalf about how they can help
grow legacy giving.
We can also continue to encourage more solicitors and Will-writers to promote charitable giving in a way
that no single charity can on its own.
We have successfully partnered with The Co-operative Legal Services who have become one of the first
high-street brands to always make a charitable prompt every time their thousands of customers write a
Will. This new partnership is forecasted to generate £65 million a year for good causes by 2015.
We have recently made RBS and NatWest change their new Will-writing form to include a section on
charitable giving for the first time, which is being used by thousands of customers a year.
And we have recently partnered with the Cabinet Office to trial new ways of growing legacy giving,
producing conclusive evidence of how we are changing behaviour to increase charitable gifts.
Our exciting and innovative consumer campaigns, including our annual awareness week, give members
opportunities throughout the year to start conversations about legacies to different audiences.
Charitable legacy income is worth almost £2 billion a year. If we could grow the market by just 4% we
would all increase the value of our share of the market and generate a further £1 billion a year for our
causes.
Research* conducted for Remember A Charity has shown that there is real potential for growing the
legacy market: 35% of the total population of individuals aged 40+ are ‘happy to give a small amount to
charity in their Will, after they have taken care of their family and loved ones.’ The insights gained
informed the development of a new social marketing phase of the campaign to make legacy giving a
social norm.
By working together, we can continue to open new doors. This is the only way we can achieve the type
of large scale behaviour change that will grow the charitable legacy market and in turn your own
charity’s legacy income.
*TNS Social 2008
What does my Organisation gain from being a member?
Participation in Remember A Charity Week
Our annual awareness week provides a perfect opportunity for members to promote legacies
internally and externally. Resources include: Marketing & Communications toolkit, including:
Remember A Charity Week logos, branded marketing materials such as tea bags, bookmarks,
window vinyls, downloadable poster templates, e-footers, draft copy for communications.
Our PR engagement toolkit also includes template press releases, key messaging, facts and figures,
and PR ideas for members to initiate their own activities; media opportunities such as celebrity photo
shoots; participation in national and regional PR activities; placement of member case studies and
advertising in charitable legacy supplements in association with The Daily Telegraph, The Herald or
The Scotsman.

Our aim for 2014 is a bigger and better Remember A Charity Week.
Partnerships with the Will-writing sector
Through our new ground breaking partnership with The Co-operative Legal Services, which is set to
raise £65 million a year for charitable causes by 2015, members can access: free advice and
support for supporters who want to write or update their Will; a specially discounted Will, and
management information on response rates and referral volumes, giving valuable feedback for your
legacy marketing.
Remember A Charity’s Campaign Supporters’ scheme, a network of hundreds of solicitors
and professional Will writers who will always prompt their clients to consider remembering a
charity in their Will. The number of solicitors and Will-writers who have joined in the last year has
trebled and the number who prompt has increased to 39% since the launch of the scheme.
HSBC client Will Packs include a Remember A Charity fact sheet with contact details. RBS and
NatWest changed their Will-writing forms last year and over 5,000 customers are now using these
which includes a direct link to Remember A Charity’s website.
Members also have access to specially discounted services with a variety of service providers
such as: Legacy Link, Move with Us, Prospecting for Gold and Certainty.

Our aim for 2014 is to grow the legacy market by encouraging more professional advisors to
promote charitable giving.
A high-profile campaign that promotes individual charities
All our members feature on the homepage of our website with a dedicated page in the “Find A
Charity” section, which has had 55,000 active unique visitors in the past five years alone and
members have an exclusive log-in.
Our innovative consumer campaigns provide members with opportunities to talk about legacies to
their audiences. Case studies submitted by members are used for PR purposes, giving opportunities
for members to be ‘name checked’ in radio interviews, as well as opportunities for charities to raise
their own profile.
All members are kept regularly informed of campaign progress, upcoming activity and PR
opportunities via their nominated primary contact.
Partnerships with Government
We have successfully proved for the first time, with the support of the Cabinet Office Behavioural
Insights Team, that prompting people to remember a charity when writing a Will could treble
legacy income and increase donations by fifty per cent. Put into context this could create an extra
£4 billion a year for charities - more than 75 Comic Relief appeals.

Our aim for 2014, is to build a brand new exciting partnership with the Cabinet Office’s
Behavioural Insight Team.
Access to excellent and comprehensive research
By pooling our funds together we are able to provide extensive research conducted with charity
supporters; the wider charitable Wills market and Will providers.
After adopting a social-marketing model, Remember A Charity completed one of the largest
research projects on legacies in the UK. As part of this we have also pulled together in one place,
key research in the sector. In addition, Legacy Foresight has generously agreed to share the key
findings of their annual “Legacy Monitor” market audit with our members.
Opportunity for networking and sharing best practice
Remember A Charity has the best legacy fundraisers in our membership. Our members have a
direct
say in the shape and form of the campaign through regular feedback opportunities and
representation on the Campaign Council.
We hold four members’ forums each year which are free to attend, in addition to coordinating a
regional network. Both of these provide members with networking opportunities to connect with
like-minded fundraisers.
A contact point for legacy enquiries and the general public
A key part of our job is to spread the legacy message to the charitable-giving public. We’re a
charitable
nation, but most potential donors aren’t aware that they can support their favourite
charities by leaving
a legacy.
Increasingly through the media, professional Will advisors and the public, the campaign is able to
speak with one voice on behalf of members. Enquiries generated through campaigns and PR
enables the campaign to support members’ own legacy promotion.

Our aim for 2014 is to create conversations amongst the Will-writing public with a new and
exciting consumer campaign.
See over for our current members
Abbeyfield
Action on Hearing Loss
Afasic
African Children’s Educational Trust
(A-CET)
Africa Educational Trust
Alzheimer's Research UK
Alzheimer’s Society
Amber Foundation
Ambulance Services Benevolent Fund
AMREF UK
Animal Care Trust
Animal Welfare Foundation
Anthony Nolan
Anxiety UK
Arthritis Research UK
Asthma, Allergy & Inflammation
Research (AAIR)
Asthma UK
Asylum Aid
Awards for Young Musicians
Battersea Dogs & Cats Home
Barnet MENCAP
Beanstalk
bibic – Changing People’s Lives
Birmingham Royal Ballet
Born Free Foundation
Brain Tumour Research
Bread and Water for Africa UK
Breakthrough Breast Cancer
British Heart Foundation
British Homeopathic Association
British Red Cross
British School of Osteopathy
Cancer Research UK
Cats Protection
Central School of Speech and Drama
Chichester Cathedral Restoration and
Development Trust
Christian Aid
Citizens Advice
Combat Stress
Contact the Elderly
CORDA
Coram
Diabetes UK
Dimbleby Cancer Care
Disability Rights UK
Dogs for the Disabled
Dogs Trust
Durrell Wildlife Conservation Trust–UK
Dyslexia Action
East Park
English Touring Opera
Fulfill The Wish
Garvald Edinburgh
Society for the Assistance of Ladies in
Gingerbread
Reduced Circumstances
Girlguiding
Society of St James
Guide Dogs
South West Equine Protection
Handicap International UK
St Raphael's Hospice
Hearing Dogs for Deaf People
Sue Ryder
Help the Homeless
Tackle Prostate Cancer
Hughes Syndrome Foundation
Target Ovarian Cancer
Target Tuberculosis
Humane Slaughter Association
Thames Hospice
Independent Age
The Brain Tumour Charity
International Fund for Animal Welfare
The Brigitte Trust
Kidneys for Life
The Church of England Pensions Board
Liverpoool Women’s Charity
The College of St Barnabas
Lymphoma Association
The Dan Maskell Tennis Trust
Maggie’s Cancer Caring Centres
The Elizabeth Foundation
MEDACT
The Federation of City Farms & Community
Gardens
Medic Alert
The Fountain Centre
Mencap
The Gordon Foundation
MS Trust
The Ironbridge Gorge Museum Trust
My Daddy is a Soldier Adventures
The King’s Fund
National Animals Welfare Trust
The Kenyan Children’s Project
National Coal Mining Museum for England The London Orchard Project
National Council for Voluntary Organisations The Migraine Trust
National Migraine Centre
The National Brain Appeal
Neighbourhood and Home Watch Network The National Trust for Scotland
The Paget’s Association
Network for Animals Charitable Trust
The Polycystic Kidney Disease Charity
Newcastle Dog and Cat Shelter
The Rainforest Foundation UK
Northamptonshire Association for the
The Royal Academy of Dramatic Art
Blind
(RADA)
NSPCC
The Salvation Army
Platform 51
The Silverline Helpline
Population Matters
The Shipwrecked Mariners’ Society
Progressio
The Silver Line Helpline
Prostate Cancer UK
Queen Elizabeth Birmingham Hospital
The Talking Trust
Charity
The Victoria League for Commonwealth
Queen Victoria Hospital NHS-Foundation
Friendship
Trust Charitable Fund
The Westminster Society for people with
Roald Dahl’s Marvellous Children’s
learning disabilities
Charity
The Wildlife Trusts
Refugee Action
Theodora Children’s Trust
Rehearsal Orchestra
Traidcraft
Remap
UK Youth
Royal Air Force Benevolent Fund
United Response
RNBT(Royal Naval Benevolent Trust)
Universities Federation for Animal Welfare
RNIB
Victim Support
RNLI
Victoria and Albert Museum
Roald Dahl’s Marvellous Children’s
Vitalise
Charity
White Lodge Centre
Royal Voluntary Service
Workers’ Educational Association
SAFE@LAST
World Cancer Research Fund
Sailors’ Society
World Land Trust
Samaritans
WWF-UK
SAMH (Scottish Association for Mental
Yorkshire Dales Millennium Trust
Health)
Save the Children
Jan 2014
Sebastian’s Action Trust
Shelter
Sightsavers