The timeline of events:
Music Video , Hip- Hop, Posters and Cd
Covers
The foundation of Music
video
Definition: A music video is... “a videotaped performance of a recorded popular song,
usually accompanied by dancing and visual images interpreting the lyrics. Usually three to five minutes long, music
videos typically feature quick cuts, computer graphics, and fanciful or erotic imagery.
”
We live in a world where we consume various media
technologies in order to feel satisfied. Music videos can be
dated in existence since 1894, and has developed not only to
be a powerful mechanism for the use of persuasion, but also
used for satisfaction.
Through different technologies, we can now find a number
of ways to find songs and videos.
Music Video:1894
The first music video was first published by Edward B.
Marks and Joe Stern, who had hired electrician George
Thomas and some performers to promote the sales of their
company through a theme song called “The Little Lost
Child”. By using a magic lantern (a 17th century projector),
Thomas was able to project a sequence of still images on a
screen. This then became a hit sensation and was used
mainly from the late 1920’s for short entertainment
purposes such as short musicals that lasted for 6 minutes.
The timeline of events:
hip-hop
Definition: Hip hop is a form of musical expression and artistic culture that
originated in African- American and Latino communities during the 1970s in
New York. It comprises 4 main pillars of the Hip-Hop culture. These are; MC, DJ,
Beatboxing and graffiti writing. Its emergence with disc jockeys created rhythmic
beats by looping the breaks, which later became known as rap. It’s music has
also has an influence on dance style, creating a fashion of street dance, jerking,
break dancing e.t.c.
Here is a youtube video identifying the timeline of hop- hop
http://www.youtube.com/watch?v=-sEOG2G5Wt8
1970’s- 1980’s
1970‘s- Hip- hop originally started off without vocals, where the DJ used an
audio mixer and two records to ‘scratch the records’, which extended the song.
During this era R’n’B was known as Rhythm and Blues, which incorporated a
touch of jazz, soul, blues, disco, fast beats and techno. Popular artists during the
1970’s were James Brown, DJ Hollywood, DJ Afrika Bambaataa.
1980‘s - The genre developed using diverse and complex styles such as funky
house, rap vocals, variety of beat mixes, scratching using wax and heavy techno
(in recording). Its focus relied less on the music and more on the rap. However,
both were balanced out. Dj’s then started using Popular artists during this time
frame such as Run DMC and the ‘Funky 4 Plus One’ who were the first to appear
on national television (14th February 1982).
1990’s
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1990’s- During this era, hip-hop had grown significantly internationally,
becoming one of the popular genres listened to. Rather than being just ‘funky’
dance songs, hip hop had developed to tell stories on contemporary issues.
Artists such as The Notorious B.I.G, Busta Rhymes and 2Pac, were very popular
in the early 1990’s. Again the style for this music genre started to focus more on
the rap as well as fixing their sounds with loud bass, in order to give it a much
‘harder beat’. Hip-hop became authentically recognised through rap from this
era onwards. Due to its increasing popularity, hip- hop had caused great
influences on television shows introducing Fresh Prince featuring Will Smith
who later on became a hip hop rapper during his acting career.
During the late 1990’s artists revived the focus of vocals by re-introducing more
vocal artists, mainly females and groups. Destiny’s Child, Cherish, Mario, Lauryn
Hill, Ashanti, B2K etc. However, many more rappers became known during this
period too. Eminem, Dr. Dre, Jay Z, Puff Daddy are all examples.
Over the next 20 years, more and more artist became known.
2000- 2011
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In 2000, the success of Jay Z continued to grow immensely. He decided to expand on
the number of collaborated songs he produced, in order to create a diverse and ‘new
vibe’ of hip-hop style.
In 2001 hip-hop mogul, Puff Daddy was allegedly involved in an assault but was then
discharged from the case. This had had a significant effect on his music label, where a
number of artists including Jennifer Lopez decided to quit the company. It was then that
the mogul changed his name form ‘Puff daddy’ to ‘P. Diddy’.
The increase in hip-hop consumers reached a global high and influenced several
business companies to change the style in which they promoted and marketed their
products. In 2003, Run DMC recorded “My Adidas” to promote Adidas while Snoop Dog
became a pitchman for AOL, Nokia and XM Satellite. Snoop Dog then created his own
TV show ‘Doggy Fizzle Televizzle’.
In 2009 British hip-hop artist Jay Sean made a big entrance in the charts internationally
with the song “Down”. This prompted the American music industry (still being a
popular country for this industry), to collaborate hip-hop artists from both side of the
Atlantic, when creating new songs. An example is Chipmunk and Chris Brown, who have
recorded several song together such as “Champion”.
Timeline of events:
CD Cover
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Definition: A CD cover is the packaging in which the CD lies in.
It is used to protect as well as advertise the product through
images and writings on the front cover, and content information
on the back of the packaging.
CD covers were first used for gramophone records, also known
as vinyl records (invented by Emile Berliner) in the late 19th
century. The cover also informs consumers or readers of the
content that is contained on the record. This includes the songs,
the record label, the artist etc.
James Russel invented CD’s in 1965, which is a much smaller
version of a record, and is digitally read.
Timeline of events: Posters
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A poster is a large printed picture used for advertisement or
information.
Posters were first used for governmental notifications as well as
having a purpose to display public information. Broadsides were
intended to have an immediate impact and then to be discarded.
Items printed for short term consumption are referred to as printed
ephemera.
Posters were commonly used as a form of propaganda in both world
wars, which sent influencing subliminal messages to the readers that
becoming a soldier was an easy and important job.
Even now, posters still carry out an influential role in advertising.
They promote events, music and items that are on sale.
Bibliography
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http://en.wikipedia.org/wiki/Hip_hop_music
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http://music200.com.ne.kr/en/rock/rock07.html
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http://www.rundmc.com/index.cfm/pk/content/pid/400092
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http://rap.about.com/od/hiphop101/a/hiphoptimeline.htm
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http://www.youtube.com/watch?v=-sEOG2G5Wt8
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http://www.enotes.com/1990-arts-american-decades/music-hip-hop-trends
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http://www.digitaldreamdoor.com/pages/best_rap-timeline3.html
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http://inventors.about.com/od/gstartinventions/a/gramophone.htm
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http://answers.reference.com/digital/equipment/when_were_cd_invented
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http://en.wikipedia.org/wiki/File:Vynil_record.jpg
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http://www.designhistory.org/posters.html