Marketing Cooperation
Tom Charron
VP of Product Marketing
Insert Your Logo Here
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Summary
New Products
Expanding Sales Opportunities
Accelerating Marketing Support
Summary
1. Review of 3D Systems increased marketing
impact in 2013
2. How we are accelerating marketing support
in 2014
3. What you can do to accelerate your
3D printer marketing
Review: 2013 Printer Marketing Highlights
• Redesigned www.3dsystems.com
• Rebranded and updated CJP line of
ProJet® x60 Series printers
• Launched 12 new products at EuroMold
• + 60% lead growth for professional printers
Review: 2013 Printer Demand Generation
+ 60% lead growth for professional printers
Review: EuroMold & CES
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3DPRINTING 2.0 launch
Dominated the headlines for 3D printing
15,000 views of EuroMold video
26,000 views of CES video
150% of previous year’s lead count
2014 Printer Marketing Plan/Strategy Highlights
• Unified, global marketing communications and
branding
• Tools, tools, tools – more customer webcasts,
compelling content, case studies
• Pumped up lead generation programs covering
prosumer, professional and production printers
• Increased marketing spend to support the above
and other initiatives
2014 Corporate Tradeshow List – First Half
•CES
•Pacific Design and Manufacturing
•LAB Day
•SXSW
•CeBIT
•Eurostampi (Italy)
•Inside 3D Printing
•AMUG
•SIMTOS (Korea)
•Design and Manufacturing South
•Inside 3D Printing
•USA Science and Engineering
Festival
•CONTROL
•NMW (Australia)
•AUVSI
•RapidTech
•DMC (China)
•RAPID
•Atlantic Design & Manufacturing
•Metallobrabotka (Russia)
•CIMES (China)
•DMS (Japan)
2014 Corporate Tradeshow List – Second Half
•IMTS
•TCT (UK)
•Engineering Design Show (UK)
•Midest (France)
•Euromold (Germany)
New & Revised Sales/Marketing Tools
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PPT Sales Presentation
Product Brochures
Case Studies
HTML Email Templates
Print-ready Posters
Online Marketing Tool Kit
Sales Presenter Overview PPT
Comprehensive sales presentation for all printers
Sales Presenter Overview PPT
• “One stop” for all printer sales presentations
• Helps you deliver high quality presentations
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Extensive speaking notes
Beautiful images and movies to excite prospects
Focuses on benefits and applications
Easily localized
Easy to keep up-to-date
Customizable with your branding and messaging
Sales Presenter Overview PPT
Let’s have a look…
New Case Studies
More than 130 case studies available
15+ new case studies published in past 2 months
New Case Studies
http://www.3dsystems.com/case-studies
Print-ready Posters
Add your logo and print
Decorate your offices, share with customers
Online Marketing Tool Kit
Everything you need for your website and social media
Helps you present 3D Systems products properly
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Website text and images
Correct and current logos
Streaming movies
Social media guidelines
Available this quarter
Seminar In a Box
Ready-made events for you to host
• We provide everything you need
• We jointly market
• You host and close the deals!
Seminar In a Box
• Format
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Corporate-led, channelexecuted
Smaller format seminars
of 10-25 persons
Held on-site at your
offices
1-3 hours (can be open
house format)
Theme - 3DPRINTING 2.0
Seminar In a Box
• 3D Systems Responsibilities/Support
Tools
Outbound Recruitment Marketing
Online registrations
www.3dsystems.com seminar event
listing / registration
HTML email templates
Email marketing x 3
Web banners
Online banner advertising
Press release
www.3dsystems.com + wire distribution
Sales PPT presentation
Social media
Best Practices Guide
Telemarketing
Attendee Feedback PDF
* Localization to be provided as needed
Seminar In a Box
• Reseller Responsibilities
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Set seminar dates, locations and times
Conduct your own database marketing
Confirm registrations and follow-up
Provide post-event reporting and feedback
Seminar In a Box
• Important Dates to Remember
Date
Activity
February 17
Reseller deadline to confirm participation
February 24
Deadline to provide seminar dates, times, locations
March 3
Website promotions go live
March 3
Corporate marketing/recruitment begins
March 3
Reseller marketing / recruitment begins
March 17
Reseller seminar events start
June 30
Reseller seminar events end
Reseller Incentive Awards / Co-Marketing Program
• In 2013, over $1,000,000 in co-marketing was
awarded to resellers
• Earn co-marketing money every quarter
based on your sales volume
• 2014 program to be announced soon
Reseller Incentive Awards / Co-Marketing Program
• Types of Marketing Activities Supported
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Seminars / open houses
Paid search advertising
Email blast campaigns
Direct mail campaigns
Local industry tradeshows
Advertising (print/online)
Reseller Incentive Awards / Co-Marketing Program
• Process
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All marketing activities must be pre-approved in advance by
channel sales coordinator
Reimbursements may be requested for 50% of approved invoice
value up to the current available balance in co-marketing account
Complete and submit Co-Marketing Funds Request Form along
with invoice copy to channel sales coordinator no later than 30
days following the date of the marketing activity
Note: Co-Marketing funds will be deposited to reseller’s account
at the end of each quarter and are available over the next 6
months. Unused funds will expire after 6 months.
Marketing Cooperation
Thank You
Elster Aeroteh – ProJet® 3510 CPX
LogiCAD 3D prints and
casts test housings for
Elster Aeroteh gas
pressure regulator.
• LogiCAD created RealWax™
micro-detail investment
casting patterns in 3 days
• Elster Aeroteh received fully
functioning casted test parts
9 days later
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ProJet® 5000 Puts Astec on the Fast Track to Success
Leader in asphalt
equipment uses ProJet®
5000 parts for fuel
nozzle testing.
• Performed real fuel tests on
3D printed test nozzles to get
the perfect design
• Reduced product design cycle
time from several months to
several days
• Saved thousands of dollars in
cost
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MicroDent – Metal 3D Printing
Dental lab uses ProX™
Direct Metal Sintering
to grow business.
• Parts from ProX 100 didn’t
deform during heat
treatments
• Perfect print equals perfect
fit for patients
• Now own about 90% of the
dental DMS market in
Czechia and Slovakia
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Citizen Watch, Tokyo Product Dev. Center
Citizen Watch cuts time and
cost of development with
ProJet® HD 3D Printer.
“With the high precision 3D
printed mockups of our
wristwatch designs we improved
quality and saved three times the
installation costs of our ProJet HD
within 6 months.”
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Hankook Tire
3D System’s ProJet® 660 provides
the ultimate solution for concept
design for Hankook Tire.
• Created prototypes overnight instead
of waiting weeks to complete them
out-of-house
• Saved about 70% on design review
times
• Significantly improved communication
between design and engineering
• Kept new designs in-house and
confidential
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Shachihata and ProJet 3500
Shachihata creates stamp
product prototypes faster
with ProJet 3500 HDMax.
• Created prototypes
overnight rather than weeks
• Developed more innovative
products faster
• Iterated and refined design
concepts easily
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MACboot and ProJet® 3500 HDPlus Speed Product Development
Brazilian footwear company
improves product time to
market.
“This technology has introduced many
improvements to the company, such as
accelerated viewing of sole sets before tooling
construction and a sped up matrix manufacturing
process since we no longer need to queue
products for mold and die or mockup
manufacturing.”
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Reduced cost of product design and
development
Increased protection of intellectual property
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ProJet® 3510 CPX 3D Printer A Gem To Uptown Diamond
Uptown Diamond in Houston, TX,
installed the ProJet 3500 CPX to
create detailed, perfect wax patterns
of jewelry designs for the casting
process.
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Substantially improved business and revenues
Saw returns in excess of 12 times the cost of
the 3D printer
Manufactured more creative and innovative
jewelry projects
Created wax patterns in hours rather than days
or weeks
Showed the design in wax to the customer prior
to casting for fit and approvals
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3D Systems Cufflinks on the ProJet® 3510 HD Max
Creating custom jewelry with
Geomagic software and 3D
Systems 3D printed wax patterns.
• Concept design created in 30 minutes
using Geomagic® Design Direct
• Prototype created (draft mode) in 82
minutes on the ProJet 3510
• Wax patterns created in 7 hours
• Casting by Jewelsmith (Durham) in
99.99% sterling silver
• Shipped to Copenhagen for VIP event
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Centre for Applied Reconstructive Technologies in
Surgery (CARTIS)
Welsh team uses 3D printing and Geomagic® Freeform® to
lead the world in facial reconstruction
• CARTIS’s combined product development and surgical team is revolutionizing
surgical process
• Design new surgical solutions, surgical guides and implants in Geomagic
Freeform
• Build prototypes and end-use guides using ColorJet, MultiJet and SLA printing
from 3D Systems
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ColorJet Printing helps vaccine research
Full color 3D prints of RSV virus
used to deliver true insight into
diseases
• Created large-scale 3D prints of
protein in full color using Color Jet
Printing
• Having physical models delivers more
insights than 2D photos/images
• Has moved research forward in new
areas not considered before
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3D Printing with the ProJet® HD 3000Plus Helps A Lucky Duck
ProJet 3D printing delivers
casting patterns for
prosthetic foot.
• Disabled duck needed a new
foot
• NovaCopy (Tennessee)
printed 3D CAD data into a
casting pattern
• Prosthetic slips perfectly
onto injured foot, allowing
duck to walk
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Bespoke Modeling Helps Patient Communication
Bespoke Modeling creates
3D medical models in
minutes.
“I found the 3D model invaluable in patient
education, surgical planning, and physician
training.” — Dr. Howard Goodman
• Use patient-specific CT scan data
to create virtual and real models
• Download STL data or order 3D
prints in the cloud or from your
reseller
• Very affordable and very easy-touse
• Helps patient communication and
understanding
• Assists with surgery practice
sessions
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Schooner Zodiac
Turning tall ship 3D scan data
into a CAD model with 3D
Systems Geomagic.
• Scanned classic tall ship to
determine hull inconsistencies
• Used Geomagic® Design™ X and
Faro Focus 3D scanner
• Utilized Accuracy Analyzer to
determine accuracy
• Built 3D CAD model
• Created accurate hull lines,
displacement results and 2D
blueprints
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Tarik Yousef - Fine Furniture Design
Tarik Yousef uses Geomagic® Design™ to create classic,
unique furniture.
• Combines Geomagic Design and VisualCAM for Geomagic for a rock
solid platform that’s user friendly and easy to use.
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Buddha Reconstruction
3D Printing and software helps
rebuild Afghanistan’s Past
• Rebuilding the Buddhas of Bamiyan, which
were intentionally destroyed in 2001
• Using ProJet® ColorJet printers and
Geomagic Studio to practice reconstruction
• Scanned each piece of rubble into 3D, then
printed at 1:25 scale
• Being used to plan restoration logistics
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Deltavorm
Deltavorm brings candy
craftsmanship forward with
digital design and
manufacturing
• Designing candy dies using
Geomagic® FreeForm® as opposed to
hand-carving dies
• Reduced design-to-die process from
“months to a couple of weeks”
• Notable increase in quality and
client satisfaction
• Large increase in business and
revenues, with over 1000 designs
being completed every year
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