Non-Email E-Marketing

advertisement
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Leader in Industry Specific B2B Websites
Since 1997
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Developed Hundreds of Vendor and Agency
Websites
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Online Advertising to Database of More Than
100,000 Stores
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About Face
•
Badash Crystal •
Brownlow
•
Carson
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Christhomas
Delton
Dennis East
Faith Collection
• Highland Graphics
• Mug World
• Park Design
• Sterling Industries
…and many more!
Complete Automated Merchant Electronic Ordering Made Easy
CAMEO EZ sites are password-protected. Stores must register, enter
their sales tax id and other business information.
In 1999 OmegaNet developed this system to make it easy for Vendors
to update their own websites by updating an Excel spreadsheet.
In 2003, OmegaNet developed a major upgrade that made it possible
for stores to copy their registration information to multiple CAMEO
EZ websites.
This upgrade also made enabled Sales Agencies to easily add Vendors
products to their websites.
Each Company’s Site Has Its Own Custom Design
Registration & Login Pages
Sales Tax ID Number and Business Information Required
Your Office Gets Store
Registration Information
Store Gets Customized
Email Saying “Thank You
for Registering”
Customizable Category –
Available Products Page
Customize Using Category & Sub-Category Image Options
Product Page – Detailed Description Page
Order by Pricelist
Order by SKU
Random Search & Keyword Drop Down
Lets buyer find products across categories
View Last / Previous
Online Order
Re-Order with a Click
(shot of shopping cart)
Checkout
Order Notification
The Secure AdminConsole
Where your staff gets the complete credit card number
Sales History Reports
“Our free email blast covered the entire
cost of the website and then some…
“I received a call from a sales rep this
week who thanked us for building the
site and listing our reps… She said that
she used to get her foot in the door with
other products and then introduce our
product… After our blast, however, she
had 3 appointments from stores who
wanted our product.
“She said it looked like it would now be
our product that would be getting her foot
in the door with new clients.
“Another sales rep principal emailed me to
say that one of his reps had been trying to
get us into a potential store, but was
having trouble. When the store saw our
email blast, however, the store owner
immediately called for an appointment.”
“I always get excited when I visit a
manufacturer’s website and see that
they sell online.
“I find I SPEND SMARTER and feel
better about my selections when I order
online in the privacy of my office or
home.
“I don’t enjoy the rushed feeling I get at
market and ordering online means I
don’t have to worry about poor
planning regarding quantities, colors,
etc.
“Plus it’s nice to be able to plan my
order at my convenience anytime day or
night.”
E-Marketing: the Very
BEST Return On Investment
Direct Marketing Association’s (DMA)
Power of Direct Economic Impact Study
reported that email marketing surpasses
all other channels for the return on a
dollar invested.
Let’s take a look at the DMA findings…
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Catalog Marketing = ~ $7 per $1 spent
Non-Catalog Direct Marketing = ~ $15
per $1 spent (such as telephone marketing)
The ROI for Non-Email E-Marketing
(PASSIVE E-Marketing) = ~ $20 per $1
spent
The ROI for Email Marketing – (ACTIVE
E-Marketing) = ~ $45 per $1 spent
Potential customers can search for your company name,
keyword or product type and find your company’s link or
banner. The link or banner gives them information about
your company and will link TO your company’s web site.
Non-Email Internet Marketing on various wholesale
portals, directories and search engines.
• Links • Banners • Display Ads • SER • SEO
Providers, such as: AmericasMart
FGMarket
Gifts & Dec
Giftware News
OmegaNet’s GiftsWholesale.com
DecorWholesale.com
ToysWholesale.com
AccessoriesWholesale.com
… and others !
When your company sends out an advertisement
via
Email TO the potential customer’s email address.
Email Internet Marketing:
• Company Sending Newsletters To Customers
• Industry Newsletters (such as OmegaNet’s Gift & Home
Retailer)
• Email Blasts To Potential Customers / Store
Providers, such as:
AmericasMart
Gifts & Dec
Giftware News
OmegaNet
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What you are sending …?
1) Product
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2) Look of the Ad
3) Catchy Subject Line
Who you are sending to …?
1) Quality of Email List
2) Relevant Stores
4) Call to Action 5) Way to measure results
/Expectations
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When you are sending …?
Tues, Wed, Thurs, Fri, Sat, Mon, Sun (in that order)
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Regular Email Newsletters to Customers
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New Introductions
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Closeouts or Specials
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