Home care overview
Home care industry overview
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Ashland Specialty Ingredients
Components of Home Care
Bleach
Toilet Care
Dishwashing
Surface Care
Laundry Care
Air Care
Polishes
Insecticides
Ashland Specialty Ingredients
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Home Care Big Rocks
• Focus on Laundry, Dishwashing, and Hard
Surface Care segments
– Develop formulation science expertise
– Expand global application testing capabilities
– Gain clear understanding of market needs
• Accelerate growth of existing business
– Restructuring and reposition home care offerings
– Increase market penetration via channel partners
– Capitalize on cross-selling opportunities of
combined hAAFI/ISP portfolio
• Partner with strategic MNC’s to drive collaborative
innovation
– Leverage PC ‘privileged supplier’ status
– Develop/earn access to high value projects
– Invest in capabilities required for partnership
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Ashland Specialty Ingredients
Home Care Big Rocks
• Drive growth through innovation
– Exploit internal Ashland technology
and expertise
– Develop market–driven technology to
change the industry
– Accelerate INNOVA projects and build
robust project pipeline
• Generate growth in emerging regions
– Build clear understanding of regional
needs and market drivers
– Access developing regions via MNC
and targeted regional growth
opportunities
– Develop applications knowledge of
regional cleaning habits
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Ashland Specialty Ingredients
Home Care – Technology Overview
Core Product Lines
Acrylates
•
•
•
•
Cellulose
Gum
• Provide Anti-Soil Redoposition
• Enable Rheology Modification
Biocides
• Provide Product Preservation
• Enhance Surface Microbial Control
Pyrrolidone
Derivatives
Pyridine
Derivatives
•
•
•
•
•
Home Care
Applications
Delivery of Anti-Soil Redeposition
Enable Rheology Modification
Provide Mineral Sequestration
Deliver Particulate Dispersion
Deliver Dye Transfer Inhibition
Provide Wetting
Support Particulate Dispersion
Enable Disintegration
Act as Binding Agents
• Deliver Dye Transfer Inhibition
• Provide Anti-Soil Redeposition
• Support Particulate Dispersion
Surface
Cleaning
Dye Transfer
Inhibition
Rheology
Modification
Anti-Soil
Redeposition
Broad Range of Technologies and Functionalities
Ashland Specialty Ingredients
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Aqualon™ and
Blanose™
carboxymethylcellulose
(CMC)
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Ashland Specialty Ingredients
Aqualon™ and Blanose™ CMC Structure
CH2OCH2COONa
OH
CH2OCH2COONa
O
OH
O
O
O
OH
OH
OH
O
OH
O
O
OH
CH2OCH2COONa
O
OH
CH2OCH2COONa
n
Idealized Structure of CMC - DS of 1.0
Tradename:
INCI Name:
Other Names:
Charge:
Regulatory:
Aqualon and Blanose carboxymethylcellulose
Cellulose Gum
CMC, Na CMC
Anionic
Food, Pharm
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Ashland Specialty Ingredients
Aqualon™ and Blanose™ CMC Applications
A hydrophilic, natural-based rheology control polymer with
unsurpassed water binding capability: Laundry detergents
Thickener..7MCF
Soil suspension/release…9M31F
Higher salt tolerance..9M31F
Better flow..7MCF/9M31F
Tablets…7H4
“Whiteness”..9M31F
0.5% up to 3% on weight
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Ashland Specialty Ingredients
Natrosol™
hydroxyethylcellulose
(HEC)
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Ashland Specialty Ingredients
O
H2C
OH
CH2
Natrosol™ HEC Structure
HO
H2C
O
H2C
CH2
CH2
CH2
O
H2C
OH
H2C
CH2OH
O
O
O
OH
OH
OH
O
OH
O
O
O
Idealized
Structure of HEC
O
O
O
CH2OH
OH
n
H2C
CH2
O
OH
H2C
O
CH2
Natrosol hydroxyethylcellulose
Hydroxyethylcellulose
HEC
Nonionic
“CS”=Cosmetics, Pharm (only)
Ashland Specialty Ingredients
Hydroxyethyl MS =
2.5
CH 2
O
HO
Tradename:
INCI Name:
Other Names:
Charge:
Regulatory:
H2C
O
CH2
H2C
H2C
O
CH2
H2C
CH2
H2C
DS = 1.0
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Natrosol™ HEC Applications
Highly efficient, salt tolerant, anionic and cationic surfactant
compatibility polymeric thickener with excellent lubricating properties:
Liquid household cleaners, toilet cleaners and fabric
softeners….Natrosol 250HHR/250MHR/PLUS HEC.
• Thickener for Household and
Toilet cleaners …Natrosol
250HHR/MHR HEC
• Fabric Softening….Natrosol
Plus HEC
Up to 1% on weight
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Ashland Specialty Ingredients
Klucel™
hydroxypropylcellulose (HPC)
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Ashland Specialty Ingredients
Klucel™ HPC Structure
OH
OH
OH
OCH2CHCH3
CH2
OCH2CHCH3
OCH2CHCH3
CH2
O
OCH2CHCH3
O
O
O
OH
OH
OH
O
OH
OH
O
O
OCH2CHCH3
OH
O
O
CH2
OCH2CHCH3
OCH2CHCH3
OCH2CHCH3
OH
n
CH2
OCH2CHCH3
OH
OH
Tradename:
INCI Name:
Other Names:
Charge:
Regulatory:
Klucel hydroxypropylcellulose
Hydroxypropylcellulose
HPC
Non-ionic
Food, Pharm
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Ashland Specialty Ingredients
Klucel™ HPC Applications
Film forming, natural based polymer soluble in water as well as PG
and a wide range of polar organic solvents:
Bathroom cleaners …recommend Klucel G or M HEC grade.
Features
• Great film former for toilet
bowl cleaners…Klucel G or
M HEC grades.
Up to 0.5% on weight
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Ashland Specialty Ingredients
Dye Transfer Inhibition – Laundry
Acetylenics
 Color safe detergents
 Performance in disparate conditions
 Assurance/confidence
Customer
Needs
 Dye complexation
 Effectiveness across a wide range of dyes
 Effectiveness across a wide range of use
conditions
 Soluble and stable in current formulations
 Performance at low concentrations/use cost
 Non-hazardous
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Ashland Specialty Ingredients
Focal Technologies – Dye Transfer Inhibition
PVP & ChromaBond™ polymers
•
PVP Polyvinylpyrrolidone (PVP K-30, K-60)
•
ChromaBond S-100 polymer poly vinyl
pyridine betaine
•
ChromaBond S-350 polymer poly vinyl
pyridine N-oxide
•
Highly water soluble molecules
•
Effective DTI’s which readily
complex with dyes in wash
liquor
•
Secondary benefit as anti soilredeposition agents
•
PVP is also used:
–
To stabilize enzymes in
powder detergents
–
To cross-link iron for rust
removal in automotive pastes
Chromabond™ S-350 polymer
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Ashland Specialty Ingredients
Dye Transfer Inhibition (DTI) Technology
Problem – Redeposition of soluble dyes from wash liquor
• Bulk dye transfer (classic “pink whites”)
• Combined dye transfer (greying of fabrics)
Solution – Polymers that complex with the dyes and
inhibit deposition
Technology Types –
• Poly(vinylpyrrolidone) [PVP]
• Poly (vinylpyridine betaine) [ChromaBond™ S-100
polymer]
• Poly(vinylpyridine N-oxide) [ChromaBond S-350
polymer]
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Ashland Specialty Ingredients
PVP – Broadly Used Standard
• Water soluble, nonionic polymer, stable
under basic conditions
• Minimal interaction with fabric
• Complexes anionic dyes
• PVP interacts with anionic surfactants
resulting in loss of efficiency
• Loses efficacy in hard water & at
elevated temperatures
CH2
CH
N
n
O
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Ashland Specialty Ingredients
Strategies to Improve Upon PVP
Enhance polymer/dye interaction
• Aromatic character
• Charge
• H-bonding
Decrease polymer/surfactant interaction
• Decrease hydrophobicity
• Increase bulkiness
• Charge
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Ashland Specialty Ingredients
ChromaBond™ S-100 polymer
(4-Vinylpyridinium Betaine)
CH CH2
n
N+
Cl-
CH2
-
+
Na
COO
Ref:- US Patent number:- 5,776,879
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Ashland Specialty Ingredients
ChromaBond™ S-350 polymer
(4-Vinylpyridinium N-Oxide)
CH CH2
n
N+
O
-
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Ashland Specialty Ingredients
Color Protection Summary
• Chromabond™ PB (S-100) and PVNO
(S-350) polymers
• Chromabond S-100 polymer
recommended
− Performance at very low polymer
concentration
– High water hardness
− 3 - 5 times more efficient than
PVP
– Anionic surfactant present
− Effective over a wider range of
dyes
− Tolerates higher concentrations of
anionic surfactant
− Superior performance on
synthetic fabric types
• Anti soil-redeposition
− Chromabond S-100 polymer is an
efficient anti soil-redeposition aid
– Low or no chlorine bleach addition
• Chromabond S-350 polymer
recommended
– Chlorine bleach is commonly
added
– Anionic surfactant present
• PVP recommended
– Low cost applications
– Co-blended with Chromabond
polymers
− Superior to PVP and CMC
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Ashland Specialty Ingredients
Focal Technologies – Soil Deposition
• CMC Grades
• Jaypol™ HN44/S44 polymers
• Sorez™ 100 polymer
• Sorez HS 205 polymer
• PVP
• Chromabond™ polymers
• CMC, PVP, and Chromabond polymers and polyacrylate limit
redeposition of soils in solution
• Sorez 100 polymer forms a protective film that provides soil release and
allows removal during the wash cycle
• Sorez HS 205 polymer forms a protective film on hard surfaces to
provide easier cleaning
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Ashland Specialty Ingredients
Sorez™ HS 205 polymer
Chemical description: Vinyl pyrrolidone/dimethylaminoethylmethacrylate
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Ashland Specialty Ingredients
Sorez™ HS 205 polymer
Kitchen cleaners
• Sorez HS 205 polymer is substantive to ceramic tiles
• Works as an oily soil release polymer
• Cleaning easier, with less scrubbing energy required
Toilet bowl cleaners
• Sorez HS 205 polymer works as a long lasting soil release
polymer
• Anti-scale performance
All-purpose bathroom cleaners
• Sorez HS 205 polymer brings easy cleaning benefits
Glass cleaners
• Sorez HS 205 polymer makes glass surfaces hydrophilic after
cleaning
• Prevents water beading and spots and streaks
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Ashland Specialty Ingredients
Schematic representation of Sorez™ 100
polymer deposition onto polyester fabric
polyester substrate
HI&I – May 27, 2011
Ashland Specialty Ingredients
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Soil Release: Polyester Fabrics (Final Wash)
Control (No Polymer)
Soil Release: 5.9 %
1% Sorez 100 polymer
Soil Release: 67 %
HI&I – May 27, 2011
Ashland Specialty Ingredients
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Deposit Control – Auto Dishwash
Acrylates –
Acetylenics –
Mineral Deposit
Control
Customer
Need




No spotting
No filming
No soil left on glassware
Sparkling clean dishes





Mineral hardness control
Soil dispersion
Protein soil anti-redeposition
Improved sheeting
Faster drying
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Ashland Specialty Ingredients
Encrustation Control – Global Laundry
Nomination for INNOVA
Acrylates/Acetylenics –
Mineral Scale
Control




Customer
Needs
Whiter whites
Brigher colors
“Bring back black”
“Color restore”




Anti-greying/anti-encrustation
Anti redeposition
Improved cleaning
Mineral salt control
 Inhibition
 Dispersion
 Crystal modification
 Solids dispersion
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Ashland Specialty Ingredients
Simplified Monomer Functionality Chart
CaCO3
CaSO4
Cax(PO4)y
Iron
Zinc
Organics
Salt Stab
Carboxylate
+
+
-
-
-
-
+ MA
- AA
Sulfonate
-
+
+
+
+
-
+
Conc.
Dependant
Non-Ionic
+
Crystal
Mod.
Threshold
Chelation
-
+
(HPA)
+
(H2OPhobic
Iron
Forms)
-
+
+
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Ashland Specialty Ingredients
Jaypol™ HN70 polymer – Maleic Rich
Copolymer
Preparation of Maleic Anhydride for Polymerization
NaOH, Water
Maleic Anhydride
2,5 Furandione
Sodium Maleate
2,5 furandione, Sodium Salt
Copolymerization with Acrylic Acid
Acrylic Acid, Initiator (H2O2)
Sodium Maleate
-[CH2-CH2-COO- Na+]n-[Na+ -OOC-CH2-CH2-COO- Na+]n’
2-Propenoic acid, polymer with 2,5-furandione, sodium salt
or
Copolymer of sodium acrylate and sodium maleate
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Ashland Specialty Ingredients
Jaypol™ HN70 polymer – Maleic Rich
Copolymer
• Copolymer of maleic anhydride (>50% maleate functionality)
• Very low molecular weight (~ 2,000 daltons)
• Highly stable in “stressed” waters
– High ph/alkalinity
– High electrolyte content
– High mineral hardness content (calcium, magnesium…)
• Potential applications
– Anti-encrustation agent for laundry
– Autodish as phosphate/chelate replacement
– Builder in laundry applications
– Scale remover in hard surface cleaners
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Ashland Specialty Ingredients
Jaypol™ HS77 polymer – SASMAC
Chemical Formula: C H NaO S
Copolymer
Molecular Weight: 158.15
4 7
3
Elemental Analysis: C, 30.38; H, 4.46; Na, 14.54; O, 30.35; S, 20.27
R
CH3
O
ONa+
S
H 2C
O
Sodium Maleate
Sodium
Sulfonate
sodium Allyl
methallyl
sulfonate
• Copolymer of sodium allyl sulfonate and maleic anhydride
• Very low molecular weight (~ 1,200-1500 daltons)
• Highly stable in “stressed” waters
– High ph/alkalinity
– High electrolyte content
– High mineral hardness content (calcium, magnesium…)
• Potential applications
– Autodish as phosphate/chelate replacement
– Builder in laundry applications
– Scale remover in hard surface cleaners
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Ashland Specialty Ingredients
Surfadone™ wetting agents
• Surface active Alkyl Pyrrolidones
– Surfadone LP-100 wetting agent N-Octyl-2-Pyrrolidone (NOP)
– Surfadone LP-300 wetting agent N-DoDecyl-2-Pyrrolidone
• Powerful surface tension reduction at low level (e.g. 0.1%w/w):
– Synergistic performance with anionics or nonionics
– Fast acting (dynamic) where short contact time,
e.g. wet wipes
• Powerful wetting
• Low foaming
• Conform to Detergent Regulation EC 648/2004
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Ashland Specialty Ingredients
Easy-Wet™ 20 wetting agent
• Patented formulation based on n-Octyl-2-Pyrrolidone
• Powerful wetting at very low use levels (e.g. 0.01% w/w):
– Low energy substrates e.g. teflon, silicone
– Polyolefins eg polypropylene, Parafilm® M*
– High energy substrates e.g. aluminium
• Dramatic equilibrium surface tension reduction
• High foaming
• Conforms to detergent regulation EC 648/2004
*Spreading of 0.2ml drop of 0.05% w/w aq dye solution
*Trademark owned by a third party
Ashland Specialty Ingredients
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Setleze™ 3000 polymer
• Vinyl Pyrrolidone Dimethylamino Propyl Methacrylamide
(VP DMAPMA)
• Patented one-step process produces a water-soluble
and cross-linked water-insoluble VP DMAPMA
• Film-forming polymer and high surface
area nano-particles ensure excellent
flocculation of particulates and oils
No Setleze polymer 0.01% Setleze polymer
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Ashland Specialty Ingredients
Disintex™ disintegrants
• Polyvinyl Polypyrrolidone (PVPP)-based disintegrants
• Hydrophilic water-insoluble polymer which on addition of water:
– Swells with high hydrostatic pressure causing rapid tablet break-up
– Afterwards is rapidly dispersed resulting in low residues
• Disintex 75 disintegrant pure PVPP for Auto Dishwash
(ADW) and water softening tablets
• Disintex 200 disintegrant CMC-free blend for ADW
and water-softening
• All Disintex disintegrant have minimal effect
on tablet friability
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Ashland Specialty Ingredients
Jaypol™ 213 polymer and Jaypol 213D
polymer
• Cationic liquid dispersion polymer (LDP)
• Compatable and effective in cationic and acidic
systems
• Acrylamide free
• Shear thinning allows pourability
• Easily formulated
– No heating required
– No pre-dilution required
• Provides consumer desired “look and feel” to fabric
softeners
• Reduces softener buildup in machine delivery
systems
• Reduces clean-out time in manufacture of fabric
softener products
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Ashland Specialty Ingredients
Jaypol™ 213 polymer – Solution Viscosity
versus Addition Rate
•
•
•
Linear viscosity response
Low usage rate
Precise viscosity control
Fabric softener formulation with Ester Quat, final pH 2.3
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Ashland Specialty Ingredients
Jaypol™ 213 polymer – Solution Viscosity
versus Addition Rate
•
•
•
Shear thinning
Increased pourability
Decreased residual material in
delivery systems
Fabric softener formulation with Ester Quat, final pH 2.3
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Ashland Specialty Ingredients
Disclaimer
The information contained in this presentation and the various products described are intended for use only by
persons having technical skill and at their own discretion and risk after they have performed necessary technical
investigations, tests and evaluations of the products and their uses. This material is for informational purposes
only and describes the scientific support for the use of the products described herein as an ingredient in cosmetic
products intended to enhance appearance and other cosmetic benefits or to enhance performance of an end
product. Certain end uses of these products may be regulated pursuant to rules governing medical devices or
other regulations governing drug uses. It is the purchaser’s responsibility to determine the applicability of such
regulations to its products. While the information herein is believed to be reliable, we do not guarantee its
accuracy and a purchaser must make its own determination of a product’s suitability for purchaser’s use, for the
protection of the environment, and for the health and safety of its employees and the purchasers of its products.
Neither Ashland nor its affiliates shall be responsible for the use of this information, or of any product, method,
formulation, or apparatus described in this brochure. Nothing herein waives any of Ashland’s or its affiliates’
conditions of sale, and no statement, information and data is to be taken as a guarantee, an express warranty, or
an implied warranty of merchantability or fitness for a particular purpose, or representation, express or implied, for
which Ashland and its affiliates assume legal responsibility. We also make no warranty against infringement of any
patents by reason of purchaser’s use of any information, product, method or apparatus described in this
presentation.
® Registered trademark, Ashland or its subsidiaries, registered in various countries
™ Trademark, Ashland or its subsidiaries, registered in various countries
© 2013, Ashland
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Ashland Specialty Ingredients
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Ashland Specialty Ingredients