Doing Business on the Internet
2010 – Part 2
8th Annual Rogue Valley Business Resource Fair
October 2, 2010





Tips on effectively doing business on the internet
Web Site design and essential Internet marketing
Techniques
Internet Tools for Growing your Business
Jim Teece
Jim@ProjectA.com
About this Session
 Website
Design Techniques
 Essential Internet Marketing
Techniques
About Jim Teece





President, CEO and CO-Founder of Project A, Inc.
Ashland Chamber of Commerce, SOU Foundation Board
Member, Asante Foundation Board Member.
Past Boards & Committees Past President Ashland
Independent Film Festival Board , Ashland Fiber
Network, Past President of the Ashland Chamber of
Commerce, Past President of the Southern Oregon chapter of
the Software Association of Oregon and Board Member,
Past President of the SOTTC, Founder and Past Chair of the
Ashland Economic Sustainability Committee.
Fair, TV Show
Teaching DBOTI and Internet Marketing since 1998.
Internet Empire Building


Project A (1990)
Ashland Home Net (January 2008)





Unicom AFN Customers (2008)
We-Envision.com (May 2008)
Scarab Media (Medford) (February 2009)
Planeteria Hosting (Santa Rosa, Ca) (June 2009)
Open Door Networks AFN Customers (October 2009)
About Project A





Founded in 1990
Creators/Inventors of Site-In-a-Box(tm) - Clients include
Ashland, Medford, Jackson County, City of San Diego, Colorado
Springs, Titusville, Southern Oregon School Districts,
eCommerce Solution Providers - Clients include Dr. Martens,
Lithia Park Shoes, Raven Maps, Jonsteen Trees, StellarTone
Digital Fabricators - Custom Database Developers - Clients
include Apple Computer, Taco Bell, CB Richard Ellis, Asante,
Lithia Motors, Fab Glass, Sinister Cinema
Community Partners - FreBa, TodayInAshland, BISP,
AshlandTV20
The future is yesterday…
 Mobile
 Global
 Faster
 Facebook
 Twitter
 SMS
Design







Subjective
Standard
Stand Out if it matters
Fast
Small
Mobile
Define “Success”
Design with change in mind








Building a website is not publishing a document
It lives, breathes, breaks, reacts and is different for
everyone
Browsers
Operating Systems
Monitor Sizes
Speed of Computer
Software installed
Don’t be held hostage by your webmaster
What's your favorite site?

Amazon
Google
Digg
MSN
Bing
Apple
Bank of America

Why?






Lets surf

Review our favorites
Discuss what we like about each site

Google “Web Site Design”

Marketing your website







Customer Engagement
Satisfaction
Loyalty
Advocacy
Customer Service
User Generated Content (on and off site)
SEM vs SEO
Internet Technology






Customers expect to be directly connected with
Every transaction is confirmed via email
Self help
Anywhere, Anytime
Instant Gratification
Banks almost get it Example
OLD School Internet Marketing


Search Engine Optimization
Search Engine Marketing








Pay for clicks
Banner ads
Reciprocal Links
Email
H1 tag
Page Title
Do NOT try to fool the search engine
Do NOT design for the computer… we are still humans
How many of you?






Facebook
Twitter
mySpace
Youtube (post, watch)
SMS
Mobile Surf

Cell Phone Types
Google “Jim Teece”






JimTeece.com (my Blog)
Project A (my company)
Facebook, mySpace, Twitter (my social networks)
Scarab Media, Ashland Home Net & Ashland TV (my other
companies)
AIFF, SOU, ACOC, Asante (my community involvement)
SiB, TV20, TodayInAshland, eOneOne (my creations)
Metrics



How do you know if your successful?
How do you know what is working and what is not
working?
How can you test different campaigns?
Google Analytics









FREE
Stats
Segmentation
Motion Charts
Adwords integration
eCommerce integration
Benchmarking
Geo targeting
Site Search Analysis
Thank you!







Launch your business – GO!
Drop me a line to let me know how its going
Become my friend
Jim@ProjectA.com
JimTeece.com
Facebook.com/jimteece
Twitter.com/jimteece