Biased Media
What is Media?
 Although we usually use the word media to describe the
mass media, it is actually just the plural form of the
world "medium".
 A medium is anything that can be used to store or pass
on information.
 Many types of media are used only for one-to-one
communication (e.g. - phones, letters, faxes, emails, etc.).
Mass Media
 Mass media refers to things that are used to transfer
information or ideas to a large group of people all at
once.
 Examples include:
 Print media (books, newspapers, magazines, posters
 Broadcast media (TV, radio)
 Internet media (web pages, message boards, blogs, podcasts, social
networking sites)
 Other mass media (films, computer games)
Being Careful With Mass Media
 The mass media has an influence on our lives and on our
thinking. It is like food for our mind and just like we can
control the types of foods we eat, we can also control (to
some extant) the ideas going into our brains.
 We can do this in two ways:
 Be selective about what we let in. Just like we can avoid eating too
much junk food, we can avoid watching too much "junk" on TV.
 Critically evaluate what does go into our minds. We can learn to
think for ourselves and not take everything we hear or see in the
mass media as being automatically correct.
Newseum
 http://www.newseum.org/digital-
classroom/video/bias/default.aspx
Being Aware of Media Bias
 Consider the following:
 1. We prefer stories - Much of what we see on TV and
in films is stories. However, the types of stories chosen
often reflect the unscientific beliefs in our culture (such
as aliens, witches, or ghosts). This only reinforces the
idea that these types of things might actually be true.
 2. Mental shortcuts - Whenever we take one small
example and apply it on a large scale, we are making a
generalization. Generalizations can often be dangerous
and unfortunately, the mass media often helps to
reinforce common generalizations and stereotypes (e.g. –
race, religion, sexuality, nationality; etc.)
Being Aware of Media Bias cont..
 We seek to confirm what we already believe -
This mistake is made in the mass media most of all.
In fact, there's a word that is used whenever we are
one-sided in our presentation of the facts -- bias.
Most of what we see in the mass media has some sort
of bias to it (ie. it supports one particular view over
another). If we are unaware of this, we might end up
accepting other people's opinions, thinking that they
are facts.
The Daily Show
 http://www.thedailyshow.com/watch/thu-january-
24-2013/grill-hill---benghazi-soundbites?xrs=share_copy
Fact vs. Opinion
 A fact is something that can be shown to be true either by direct observation
or by referring to a reliable source (e.g. - there are fifteen desks in this
classroom). An opinion, on the other hand, is one person's personal feeling
about something and therefore cannot be shown to be either true or false
(e.g. - the desk by the window is the best seat in the room).
 When we are looking only at facts, we are being unbiased (or objective). If we
are considering opinions, we are being biased (or subjective).
 It is impossible to be objective and unbiased all the time. Therefore, we
should not be surprised to see bias in the mass media. The important thing is
to realize that the biases are there so that we can either balance them in our
own mind or balance them by accessing many different sources, all with
different biases.