The World’s Local Bank
Roberta Mitchell
HSBC Insurance Agency (USA) Inc.
Keeping It Simple at HSBC!
HSBC BANK – A FEW FACTS
WHO WE ARE
HSBC Bank is one of the largest banking and financial services organizations in the world,
with well established business in Europe, the Asia-Pacific region, the Americas, the Middle
East and Africa.
HSBC Holdings plc is incorporated in England with the head office in London.
HSBC Bank has an international brand, describing our unique characteristics by the words,
The World’s Local Bank.
ASSETS
US $ 2,354 billion at 31 December 2007 an increase of 27% since December 2006
PROFITS (PRE-TAX) US $ 24.2 billion for 2007, 10% increase over 2006.
INTERNATIONAL
PRESENCE
Over 10,000 offices in 826 countries worldwide.
STAFF
More than 280,000 employees worldwide
CUSTOMERS
Approximately 125 million worldwide, with total e-customers of over 35 million.
HSBC INSURANCE AGENCY (USA) INC
•A wholly owned subsidiary of HSBC Bank USA, NA
•Distributor of individual & group life, health and annuity products for
approximately 20 carriers.
•Support the sale of products by approximately 1,200 licensed
Representatives in over 600 bank branches in the US
•Agency Operations Team composed of 18 employees in New Castle
Delaware and 10 employees in Hyderabad India.
•Managed within HSBC Insurance Services, NA with over 400 employees.
•Contribute to objective of generating 20% of global HSBC Bank profit from
insurance revenue by 2010.
HSBC Bank USA, NA Environment:
•Transaction based
•Layers of system platforms
•Focus is on needs based solution
•Competitive shelf space
•Paper fulfillment
HSBC Insurance Agency’s Solution:
•Provide a positive sales experience
•Provide seamless integration with Bank systems & Banker’s
desktop
•Real time state licensing validation and carrier appointment
•Current carrier forms bundled for ease of access by Agent
SOLUTION:
APPLICATION MANAGER
APPLICATION MANAGER
A tool that is integrated with the Banker’s Desktop providing the following:
 A customer contact database for all life and annuity sales input into
Application Manager
 Real time state licensing validation with carrier/product selection based
upon Carrier Appointments and Product Portfolio
One view for the Agent of all life and annuity pending cases input into
Application Manager
 Electronic online application forms for Carriers in Product Focus List
with consistent use of current carrier application forms!
 Carrier pending case updates directly from the life insurance carrier’s
systems, providing current updates of pending requirement and status
updates for life cases in a consolidated case summary view.
APPLICATION MANAGER
Benefits to the Financial Advisor:
 Ease of use
 Contact Management Tool
 Compliance check for licensing and appointment
 Consolidated view of pending activity
 Confidence of always having the most current carrier forms within a
click of the mouse!
WELCOME TO APPLICATION MANAGER
Welcome to Application Manager
NOW LET’S TALK
ABOUT WHAT’S HAPPENED
BEHIND THE SCENES!
DEVELOPMENT OF LICENSING DATABASE

Using Smart Integrator, converted over 3,000 Advisor records
from an Access Database to the Licensing Module in Smart Office

Forms the basis of the online compliance check for Application
Manager
SYSTEMATIC PENDING CASE UPDATES VIA DATA EXCHANGE

Web Portal through which daily updates are received from life carriers
of pending requirements and status information

HSBC Agent has access to current requirements and status
Information on Application Manager Pending Case Summary Screen,
INTEGRATION WITH AGENCY’S IMAGING SYSTEM VIA
SMART CM ICON

Agency Ops User links to imaged application documents by clicking
on Smart Office desktop icon. Search is by HSBC index values.
INTEGRATION WITH BANK’S ADMINISTRATIVE SYSTEM

Daily batch integration with RIS (Retail Investment System) to process
life & annuity transactions through the Bank’s Administrative Systems

Provides integration with Callidus for commission processing for the
Licensed Agents in the US Bank Branches.
CARRIER CASE SUBMISSION

Secure FTP transmission of signed applications to carrier.

Index values are provided for each application packet.

Upon receipt by carrier, email confirmation received from carrier.
LAUNCH STRATEGY:

FIELD ADVISORY GROUP ESTABLISHED

COMMUNICATION PLAN

PILOT LAUNCHED 11/19/2007
TESTIMONIALS:
“…In my opinion, the benefits of Application Manager) are the easily
accessible way to get to the forms that we need. It has made the
business that we do more efficient. It has also cut down on errors and
forms that are outdated. I would highly recommend the use of this
application throughout HSBC…”. M Girone, Financial Advisor
“…It is a great tool and should be pushed out to the field…”. A Leon, Financial
Advisor
NEXT STEPS:
Rollout of Application Manager to 600+ Branches in HSBC Bank USA, NA
Web-ex training for rollout to 250 Financial Advisors
OPPORTUNITIES:
Auto-data population from Laser App into Pending Case Record
Deployment of electronic signature pads in Branches
Mapping of customer & agent signature to Laser App forms
Retention of signed images of completed applications as .tif images
and systematic transfer to Agency’s imaging system
CREDITS
APPLICATION MANAGER PRODUCED BY:
HSBC BANK USA, NA
IN ASSOCIATION WITH EZ-DATA
DIRECTED BY:
JOHN PIRRAGILA
HENRY KOA
MARILOU SULLIVAN
PATRICK COZZA
PRODUCED BY: MUTHU ARUMUGHAM
VENUGOPAL
GANGADHARAN
TOM LE BLEU
TIM ABEL
CAST
I can’t think anymore, my head hurts……
Finish UAT by November…when pigs fly!!!
So in conclusion.. UAT is
MCD invoking AM
pushing data to SO for
PCM using the MMB
leading to CCS for
FTP….
Uh
Huh…..
What is
Henry
talking
about?
I want it
for
FREE…
Help
Me!!!