Katie Homes
2015 Marketing Communications Plan
Yannick Le Morvan
Authorised Distributors should provide Gurit with a plan of Marketing Communications activities for the
forthcoming year. The following document outlines the content required. Please complete each section with as
much detail as possible and return to Katie Homes and Yannick Le Morvan by Friday 14th November 2014.
Authorised Distributor Name and Territory:
What are your Marketing Objectives
Note: Marketing objectives define what you want to accomplish through your marketing activities
What are your Key Messages?
Please outline the Gurit products you would like to promote in 2015
Note: Please outline the target market, if more than one target market per product please list separately
Friday, 18 March 2016
Please list below the events/ exhibitions you are planning on attending for 2015
For each exhibition/event please outline the following:
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Exhibition name, date, location
The size of stand taken and the space available for Gurit branded area
The purpose behind attending
The key market and customers attending
The Gurit products you will be promoting at the event/exhibition
What samples and literature are required
Do you need the use of a Gurit stand system and design support?
Friday, 18 March 2016
Please outline any Advertising you intend to undertake in 2015
Please include the following information:
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Publication/ magazine/ website title
Size of advertisement e.g. full page, half page
Products to be promoted
Target market
Cost of advertisement
Friday, 18 March 2016
Do you have any customer case studies/ success stories, which can be used for PR purposes? e.g.
website, press release, editorial
Please outline the following:
 Client Name
 Project name
 Start and end date of project
 Client contact details
 Project overview
 What Gurit products were used
Friday, 18 March 2016
Do you have a shop or show room, which requires branding? If yes, please outline requirements below.
Do you have any other Marketing Communications activity planned for 2015, which requires support?
Please outline below.
Friday, 18 March 2016