DA NANG CENTER FOR PROMOTION OF HUMAN RESOURCE DEVELOPMENT
FLOOR 29, DA NANG ADMINISTRATIVE CENTRE
24 TRAN PHU STREET, DA NANG CITY, VIET NAM
Website: www.cphud.vn
QUALITY
PRESTIGE
PROFESSION
CPHUD OVERSEAS EDUCATION
EXHIBITION
27th – 28th August 2016
Overseas Education Counseling
Office 2
Add: No. 11 Ly Tu Trong, Da Nang
Email: cphud@danang.gov.vn
Tel: (+84 511) 3606 439
Information and Cooperation
Division
Tel: (+84 -511) 3606439 / 3829557
Fax: (+84 - 511) 3830111
Email: coop.cphud@danang.gov.vn
Education and Training Division
Tel: (+84 -511) 3565638
Fax: (+84 - 511) 3830111
Email: edutrain.cphud@gmail.com
Administrative Office
Da Nang, April 2016
Tel: (+84 -511) 3833111 / 3829555
Fax: (+84 - 511) 3830111
Email: vp.cphud@danang.gov.vn
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INDEX
INVITATION LETTER
3
EXHIBITION PLAN
4
PARTICIPATION FEES AND PARTNER BENEFITS
4
MARKETING PLAN
5
REGISTRATION FORM
6
CPHUD OVERVIEW
7
www.cphud.vn
Head Office: Floor 29, Da Nang Administrative Centre,
No. 24 Tran Phu Street, Da Nang City, Viet Nam
Overseas Education Counseling Office 2: No. 11 Ly Tu Trong Street
Da Nang City, Viet Nam
Tel: 0511 3606 439 / 0511 3829557
Email: cphud@danang.gov.vn
Email: cphud@danang.gov.vn
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INVITATION LETTER
CPHUD OVERSEAS EDUCATION EXHIBITIONS 2016
Da Nang, 15th April 2016
Dear valued partners!
On behalf of Da Nang Center for Promotion of Human Resources Development
(CPHUD), I would like to present my best compliments to you.
CPHUD has successfully organized the CPHUD Overseas Education and Scholarship
Exhibition on 9th April 2016 with the participation of 20 prestigious and reputable
educational institutions and organizations from Australia, the United Kingdom, the United
States of America, Canada, Singapore and Taiwan and the attendance of more than 300
attendants at both events at Tran Phu High School and Novotel Danang Premier Han
River. We would like to take this opportunity to express our gratitude to our valued
partners who attended and supported our exhibition to achieve the above success. With
the objectives of supporting students in Da Nang and from neighboring provinces to
obtain information of different prestigious international education institutions, increasing
the opportunity for direct contact between education institutions and students as well as
their parents, assisting education institutions in recruiting potential and qualified
students, CPHUD will organize our second exhibition for 2016 on 27th – 28th August
2016.
It is our honour to welcome institutions’ representatives to our exhibition. This will be a
good opportunity for you to promote your institution and to meet potential students. We
would like to invite you to attend CPHUD Overseas Education and Scholarship
Exhibition on 27th – 28th August 2016. Please send us your registration by 30th May
2016 at the latest (please find the attached form). In case your schedule does not fit our
exhibitions, please feel free to contact us, we are always available to assist you to
organize your own workshops in Da Nang.
Thank you very much for your cooperation and we are looking forward to hearing from
you soon!
Sincerely yours,
NGUYEN VAN CHIEN
Director
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CPHUD EDUCATION EXHIBITION PLAN 27th -28th AUGUST 2016
No.
1.1.
1.2.
Exhibition/ Activity
Exhibition at high school
Exhibition at hotel
Time
Afternoon 27th August
2016 (from 14pm to
17pm)
Tentative location
Phan Chu Trinh High
School, Da Nang
Novotel Da Nang
Premier Han River
Morning 28th August
2016 (from 8am to 11am) Hotel
PARTICIPATION FEES AND PARTNER’S BENEFITS
Fees
USD $700*
1. Appear in all marketing activities of CPHUD events
2. Have one consulting desk at the exhibition
3. Have CPHUD officers assist with consulting and interpretation
Benefits 4. Have a 30-minute seminar at the exhibition (only three seminars/exhibition
for the first three registers - first come first serve)
of
partners 5. Free printing of one standee, airport pick-up and booking accommodation
6. Thank-you gift from CPHUD
7. Free advertisement to customers within 3 months after the exhibition via
CPHUD channels (website, facebook, e-mail, letters…)
* Applied to new registers.
4
CPHUD EDUCATION EXHIBITION MARKETING PLAN
No.
Marketing activities/ 01 exhibition
Quantity
Time
1
Street banners
30 banners
10 days before
2
Television advertisement
3 times
5 days before
3
Poster A3
50 sheets
10 days before
4
Leaflets
4000 sheets 5 days before
5
Standee at schools
10 pieces
5 days before
6
Advertisement on online newspapers
7 times
10 days before
7
SMS
5000
messages
5 days before
8
Advertisement on Wifi danang.gov.vn
1 time
7 days before
9
Advertising on CPHUD website
Continuous 3 weeks before
10
Advertisement on Facebook
10 pages
11
Advertisement on Google Adwords
Continuous 3 weeks before
12
Sending E-mails via Public Service Hotline
1000 e-mails 5 days before
13
Invitation letters to potential customers
10 days before
1000 letters 5 days before
5
DANANG CENTER FOR PROMOTION OF HUMAN RESOURCES
DEVELOPMENT
REGISTRATION FORM
CPHUD Overseas Education Exhibition 27th – 28th August 2016
Organization:
Representative (Mr./Ms.):
Address:
Email:
Phone:
1. We would like to participate in CPHUD Overseas Education Exhibition 2016:
 Exhibition at Phan Chu Trinh High School on the afternoon 27th Agust 2016
 Exhibition at Novotel Da Nang Premier Han River Hotel on the morning 28th Agust 2016
 Both
2. Number of participants
1
2
3
3. We require CPHUD support in terms of:
 Interpreter
 Airport pick-up
 Standee printing
 Accommodation booking
 Other......
 None
4. Our other special requirements (if any):
5. Our Tax Code (if any):
Please return this form to CPHUD officer Mr. Tu Van Vu Binh at
coop.cphud@danang.gov.vn by Monday 30th May 2016.
THANK YOU AND WELCOME TO DANANG!
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CPHUD OVERVIEW
1. CPHUD Brief
Da Nang Center for Promotion of Human Resource Development (CPHUD),
established in 2009, is directly under the Da Nang Municipal People's Committee and has
the responsibility to advise on and carry out human resource development policies and
activities, including:
- Advise and assist in implementing human resource development;
- Administer Da Nang Human Resource Development Scholarship Program;
- Promote cooperation in education and training;
- Provide education counseling services and organize overseas education exhibitions;
- Provide training and human resource development services as required.
2. Capacity in regards to overseas education exhibitions and counseling
With our experience in administering the Da Nang Human Resource Development
Scholarship Program being implemented since 2004 and 6 years of education
counseling, exhibitions and seminars organizing, CPHUD has continuously improved
its operation, built its prestige domestically and also with international partners. With
the staff of more than 25 people, modern facilities and 02 overseas education
counseling offices, together with the motto Quality Assurance – Prestige - Profession,
CPHUD has been a trusted destination for students wishing to study overseas and is a
qualified agent of international education institutions.
Since 2009, CPHUD has collaborated with international education institutions to
organize more than 10 large-scale overseas education exhibitions, i.e. Australian
Education Fairs in 2013, 2014 and 2015; Education UK Exhibitions in 2013, 2014 and
2015; CPHUD Overseas Study Exhibitions in 2014 and 2015; and dozens of seminars
and workshops for international education institutions. Each event attracted from 2030 participated institutions and from 400-500 visitors. Exhibition partners had
opportunities to promote their images, present about their academic programs,
scholarship and admission policies and meet up with potential students, as well as
possibly receive applications at the exhibitions.
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