Sports, Events,
and Entertainment
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Chapter 7
Sports, Events, and Entertainment
Sports, Events, and
Entertainment
Sports and Recreation
Events and Entertainment
2
Sports, Events, and Entertainment
Chapter Objectives
Describe the types of amateur sports.
Describe the types of professional sports.
Identify career opportunities in sports event
management.
Explain the types of recreation.
Differentiate between public and private events.
Identify the categories of the entertainment
industry.
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Sports, Events, and Entertainment
Sports and Recreation
The management of the sports and recreation
events that draw tourists and other spectators is a
new pursuit.
The industry offers a variety of opportunities,
challenges, and career choices.
Section 7.1
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Sports, Events, and Entertainment
Sports and Recreation
Greece was one of the first nations to organize
sports-related activities and build the necessary
sports facilities to house them.
The first Olympic Games took place in Greece
in 776 B.C.
Section 7.1
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Sports, Events, and Entertainment
Sports and Recreation
During the 1700s, the English aristocracy
created private sports clubs.
During the 1800s in the United States,
professional sports leagues were formed.
Section 7.1
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Sports, Events, and Entertainment
Types of Leisure Activites
The different types of leisure activities can be
divided into these major categories:
Sports
Section 7.1
Recreation
Events
Entertainment
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Sports, Events, and Entertainment
Categories of Sports
Organized sports fall into
two categories—amateur
sports and professional
sports.
Section 7.1
amateur sports athletic
activities and competitions
for athletes who do not get
paid
8
Categories of Sports
Amateur Sports
Youth Sports
High School Sports
College Sports
Little League
Pee Wee League
National Federation of
State High School
Associations (NCAA)
National Collegiate
Athletic Association
(NCAA)
YMCA and YWCA
Focus on team spirit
A major force in the
sports event industry
Boys and Girls Clubs of
America
Recreational
programs
Section 7.1
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Sports, Events, and Entertainment
Categories of Sports
Professional sports are athletic activities,
including local, regional, national, or international
events that attract spectators and tourists and
generate revenue.
Modern professional sports events produce
billions of dollars.
Section 7.1
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Sports, Events, and Entertainment
Categories of Sports
Other categories of sports
are:
International sports
– Regulated by international
federations (IFs)
paralympics
competition in which the
world’s best athletes with
physical disabilities
showcase their talents
Extreme sports
Sports and disabilities
– Paralympics
– Special Olympics
Section 7.1
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Sports, Events, and Entertainment
Olympic Games
The goal of the International Olympic Committee
(IOC) is to protect the interests of athletes and
sports and to promote peaceful and diplomatic
solutions to conflicts around the world.
Section 7.1
12
Sports, Events, and Entertainment
Careers
Sports-related businesses and organizations
include:
Agencies
Section 7.1
Facilities
Broadcasting
Retailing
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Sports, Events, and Entertainment
Careers
Most sports agencies employ sports agents who
represent athletes and coaches.
Functions of an agent include:
Negotiating
Marketing
Providing financial and legal advice
Section 7.1
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Sports, Events, and Entertainment
Careers
Public-assembly facilities, or venues, can include
arenas, stadiums, convention/exposition centers,
racetracks, casinos, and theaters.
Section 7.1
15
Careers
Career
Opportunities at
Facilities
Marketing
Director
PR Facility
Director
Event
Director
Concessions
Manager
Box Office
Director
Booking
Director
Operations
Director
Section 7.1
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Sports, Events, and Entertainment
Careers
Sports TV networks, channels, radio stations,
and Web sites offer many career opportunities
including:
On-air broadcasters
Writers
Sales personnel
Section 7.1
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Sports, Events, and Entertainment
Careers
Sports retailing encompasses the sporting goods
industry and the licensing of sports products.
Opportunities exist in sales, marketing, and
manufacturing at wholesale businesses and retail
stores.
Section 7.1
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Careers
Professional Sports Associations
MLB
Major League Baseball
NBA
National Basketball Association
NFL
National Football League
NHL
National Hockey League
MLS
Major League Soccer
PGA
Professional Golf Association
NASCAR
National Association for Stock Car Auto Racing
USPTA
United States Professional Tennis Association
Section 7.1
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Sports, Events, and Entertainment
Sports and Lifestyle
Many Americans enjoy healthful recreational
activities.
Health-and-fitness opportunities include:
Counselors
Trainers
Childcare specialists
Section 7.1
Instructors
Managers
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Sports, Events, and Entertainment
Recreation
The two types of recreation
are commercial recreation
and public recreation.
commercial recreation
any recreational activity for
which a guest pays a fee
public recreation free or
paid recreation that takes
place on state and federal
lands and in city, state, or
national parks
Section 7.1
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Sports, Events, and Entertainment
Recreation
Other noncommercial
recreation includes:
Therapeutic recreation
therapeutic recreation
any recreation that
includes activities to help
a person’s emotional,
mental, or physical health
Outdoor recreation
Military recreation
Community programs
Campus programs
Section 7.1
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Sports, Events, and Entertainment
Hospitality & Tourism
and Sports
The sports and recreation industries are integral
parts of the hospitality and tourism industries.
All of these industries produce a vast range of
career opportunities for amateurs and
professionals.
Section 7.1
23
Sports, Events, and Entertainment
Sports Travel
TheOperating
sports industry
has teamed
up with
for a winning
an e-tail
business
ontourism
an electronic
channel—the
combination—sports
travel. Several
aware of
the sports
Web—can be costly,
due to agencies
design, are
delivery,
returns,
and
fan’s
need to “be
there.” So they have put together tour packages for most
operating
expenses.
major sporting events, from the Super Bowl and NBA All Star games to the
World Series and Kentucky Derby.
Though Many larger dot-com companies crashed in the
1990’s,
small can
stores
Harris
of that
West
Newton,
Sports
enthusiasts
booklike
a variety
of Cyclery
tours online
include
Massachusetts,
actually increase
sales
usingboxes,
a basic
Web
transportation,
accommodations,
tickets, luxury
stadium
restaurants,
Today,
a third
ofevent
Harris’s
bicycleBook
business
rides
in on
andsite.
souvenirs
of the
sports
of a lifetime.
tours with
known
the Web
to get
hard-to-find
parts aand
personal
service.
agencies
to avoid
getting
stranded without
ticket.
Sports tours
can be
expensive, but there are tours for every group size, budget, and level of
accommodation.
Describe an e-business’s home page to your class after
viewing one through marketingseries.glencoe.com.
For more information, go to marketingseries.glencoe.com.
Section 7.1
24
Sports, Events, and Entertainment
7.1
1.
What are the two types of organized sports?
2.
What are three types of amateur sports?
3.
What are two types of recreation?
Section 7.1
25
Sports, Events, and Entertainment
The Importance of Events
Public and private events are sources of revenue
for the hospitality and tourism industries.
Both types of events bring individuals together to
share a common group experience.
Section 7.2
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Sports, Events, and Entertainment
Public Events
Public events are categorized by:
Size
Section 7.2
Purpose
27
Sports, Events, and Entertainment
Public Events
Classifications of events are:
Mega-events
Hallmark events
Major events
Local events
Section 7.2
mega-event the largest
type of event, which is
a unique, “must-see”
happening that has
international appeal
hallmark event a local
or regional event with
national or possible
international appeal that
occurs once or annually
28
Sports, Events, and Entertainment
Public Events
Types of public events are:
Political events
Cultural events
Military events
Tourist attractions
College and university events
Nonprofit organization events
Consumer shows
Section 7.2
consumer show a
single- or multi-day
exhibition held at
convention or civic centers
29
Sports, Events, and Entertainment
Private Events
Private events are special events limited to a
select group of individuals.
Categories of private events are:
Social
events
Section 7.2
Meetings
Corporate
events
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Sports, Events, and Entertainment
Event Positions
Individuals working in the events industry are
experts in time, crisis, and risk management.
They also need to have organizational,
interpersonal, and communication skills.
Section 7.2
31
Sports, Events, and Entertainment
Event Positions
Career opportunities in the events industry
include:
Event planning
Event marketing
Event sponsorship
Event management
Meeting planning
Section 7.2
32
Sports, Events, and Entertainment
Entertainment
Today’s entertainment industry caters to a wide
variety of cultures, ages, interests, and income
levels.
The categories of the entertainment industry are:
Music
Section 7.2
Television
Movies
Radio
Performing
arts
33
Sports, Events, and Entertainment
Entertainment
The music industry provides live performances
and recordings by artists.
Live performances generate revenue from concert
tickets, concessions, parking, on-site retail sales,
and sponsorship opportunities.
Section 7.2
34
Sports, Events, and Entertainment
Entertainment
The large number of viewers make television the
number-one entertainment option.
The money from advertising supports most of the
major networks.
The growth of the video and computer-game
industry has affected television.
Section 7.2
35
Sports, Events, and Entertainment
Entertainment
A movie can generate revenue from first-run
release to the public in theaters, from the later
release of videos and DVDs, and from the film’s
sale to a television network.
Section 7.2
36
Sports, Events, and Entertainment
Entertainment
Americans listen to radio on their drives to and
from work.
Specific programming for certain listeners is
critical in the radio industry to ensure consistent
ratings.
Section 7.2
37
Sports, Events, and Entertainment
Entertainment
The performing arts
segment of the
entertainment industry is
popular among local,
regional, national, and
international audiences.
Section 7.2
performing arts a
segment of the
entertainment industry
that includes the exhibition
of live presentations by
artists, such as actors in
theaters or performance
artists in other venues
38
Sports, Events, and Entertainment
Making an Impact
Sports events as well as recreational and
entertainment opportunities, for which hospitality
and tourism play integral roles, generate huge
profits.
Many career opportunities exist in these exciting
growing industries.
Section 7.2
39
Sports, Events, and Entertainment
7.2
1. What are four types of events?
2. What three groups sponsor events?
3. What are the categories of the entertainment
industry?
Section 7.2
40
Sports, Events, and Entertainment
Checking Concepts
1. Define amateur sports.
2. Describe the sources of
income from professional
sports.
3. List at least three careers
in facility management.
4. Identify types of
commercial recreation.
continued
recreation,
1. Commercial
2.
3.
4.
Amateur in
Professional
Careers
sports
facility
sports
are
or
any recreational
athletic
generate
management
activities
income
activity for which a
and
from
include
competitions
themarketing
millions of
guest pays a fee,
for
fans
director,
athletes
whoamusement
PR
attend
who
facility
do
includes:
not get
games
director,
as
paid.
event
well
as
parks,
theme
parks,
water
zoos, on
from parks,
director,
advertisers
booking
aquariums,
museums,
radio, TV,operations
director,
the
private clubs, and
Internet,
director,
box-office
and in
family entertainment
print.
director,
centers. and
concession
manager.
41
Sports, Events, and Entertainment
Checking Concepts
5. Identify types of
recreation besides
commercial and public
recreation
6. Define a hallmark event.
7. Identify examples of
private events.
continued
5. A
6.
7.
Accept
Types
hallmark
ofall event is
recreation,
a
reasonable
local or regional
other
than commercial
event
answers
withthat
national
fit the
and
or
definition
possible
public,
ofinclude
a
therapeutic
international
private
event:appeal
a
recreation,
that
special
occurs
event
outdoor
once or
recreation,
annually.
limited
to a military
select
recreation,
group
of
community
individuals.
programs, and
campus programs.
42
Sports, Events, and Entertainment
Checking Concepts
Critical Thinking
8. Explain how sports and
entertainment events
relate to hospitality and
tourism.
8. Accept all
reasonable
answers that
mention that sports
and entertainment
events draw large
crowds of people
who depend on the
services of the
hospitality and
tourism industries.
43
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Sports, Events,
and Entertainment
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Sports, Events, and Entertainment
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